Online Video Advertising Spends On The Rise The year 2015 saw many more brands spending marketing & advertising dollars on online video advertising platforms. The research firm L2 found brands increased their ad spend last year on online video platforms by 43%. L2 studied nine markets across the world, including the U.S., UK, Brazil, Germany, Canada,
While marketers increasingly appreciate the importance of video in their content mix and agree it produces the best conversions, a new report finds most marketers are still not effectively measuring the effectiveness of their online video efforts. According a new report by Demand Metric, video remains extremely prevalent as a content type. Of the B2B and
Online Video Marketing Ascend2 conducts a monthly research series, and its most recent Online Video Marketing Strategy survey was conducted online and had 280 respondents, who are US and international marketing, sales and business professionals representing a range of demographic roles, channels and company sizes. According to the report, the most important objective of an
It’s the worst kept secret on the internet, but video marketing is one of the best ways for businesses to connect with customers. In virtually every situation, video marketing proves to be more powerful and engaging than written content. Despite this, so many businesses fail to give it a second look. Instead, they proceed with
Have you considered incorporating online video into your business marketing strategy? It’s an effective marketing tool, and one that analyst Laurie McCabe thinks small businesses should use more. According to comScore Video Metrix, more than 184 million U.S. Internet users watched online video content in October 2011, for an average of 21.1 hours per viewer.
Video Marketing packs some serious punch. If you don’t have high-quality web videos to demonstrate your products or to communicate company news, you’re missing out. Since 2009, there’s been a 33 percent increase in the use of online video marketing by media websites. Further, 80 percent of those sites use videos created by outside parties.
The CEO of Fliqz recently held a session on online video and how it is becoming an important tool for businesses trying to reach new customers and see significant ROI – all on a shoestring budget. • The potential of online video for marketing, illustrated with real life examples of companies are doing it well,
Increasing spending to reach viewers Marketers will take a closer look at online video in 2009, according to a survey conducted in December 2008 by PermissionTV. More than two-thirds of respondent businesses said they would focus their budgets on web video this year. Read the entire article: http://www.emarketer.com/Article.aspx?id=1006848 It’s something the founding team at BizBOXTV has