Video Production Calgary
Video Production Calgary – BizBOXTV
Is your business considering using Calgary video production in it’s marketing and advertising efforts? Good! You should be. It is 2015 after-all.
BizBOXTV has been pioneering the digital video space in Canada since 2009, creating great online videos for business clients across the country.
Having launched first in Calgary, Alberta – BizBOXTV has had the opportunity to work with so many innovative business owners serious about success in the digital age.
There’s no question, we are connected almost all the time & consumers are becoming more and more web savvy. Your potential customers are spending more and more time watching online video while less traditional media and more digital media is the latest trend.
Here are some quick facts & stats about why your business needs to get serious about video as part of it’s marketing and advertising efforts:
– ONE MINUTE OF VIDEO IS WORTH 1.8 MILLION WORDS.
– THE CHANCES OF APPEARING ON PAGE ONE ON GOOGLE SEARCH INCREASES 53 TIMES WITH ONLINE VIDEO.
– ON AVERAGE A VISITOR WILL STAY 2 MINUTES LONGER WHEN THEY WATCH VIDEO ON A WEBSITE.
– BY 2017 VIDEO WILL BE 90% OF ALL INTERNET TRAFFIC
– 52% SAY WATCHING VIDEO INCREASES CONFIDENCE ABOUT PURCHASING DECISIONS…
– AND VIDEO MAKES THEM 144% MORE LIKELY TO BUY
– MORE THAN 1 BILLION UNIQUE USERS VISIT YOUTUBE EVERY MONTH
– 100% REMEMBER A BRAND’S VIDEO IF THEY WATCHED IT ON SOCIAL MEDIA
– SOCIAL POSTS WITH VIDEO LINKS ATTRACT 3X MORE VISITORS
– ONLINE VIDEOS ARE 100% MORE SOCIALLY ENGAGING
VIDEO MARKETING & ADVERTISING OFFERS AMAZING POTENTIAL:
– INCREASED BRAND EXPOSURE
– INCREASED SALES
– MORE SOCIAL ENGAGEMENT
– PRECISE TARGETING
– DETAILED ANALYTICS
IF YOUR BUSINESS DOESN’T USE ONLINE VIDEO… START NOW!
Contact us today to get started ~ it’ll be the best business decision you can make in 2015:
Video Production Calgary – BizBOXTV
[email protected]
403.239.1382
- Published in Calgary
Todd Gallant Leaves CTV Calgary – Joins BizBOXTV
Todd Gallant Leaves CTV Calgary – Joins BizBOXTV
Todd Gallant – BizBOXTV
FOR IMMEDIATE RELEASE : TODD GALLANT
June 2013
TRACKING A MASSIVE SHIFT FROM TRADITIONAL MEDIA, LONG TIME CALGARY TV WEATHERMAN, TODD GALLANT MAKES THE JUMP TO DIGITAL.
“With the media landscape well into it’s online evolution, I continue to witness the rush of viewers and advertisers, to online media” – Todd Gallant, BizBOXTV
After more than a decade forecasting fronts, Calgary’s Todd Gallant is prognosticating his last day on conventional Television. Todd has been a recognizable face in Alberta for nearly a decade, with Weather Anchor roles at both Global Television and most recently CTV Calgary. As of July 1st, he is stepping away from the CTV Calgary weather wall to take a lead roll at BizBOXTV, an Online Video/TV Advertising Agency, headquartered in Calgary.
“I have been blessed with a wonderful career in conventional, but the time has come to help pioneer a ‘relative’ newcomer to the industry.” Todd will step into the role of CFO & President of Digital Advancement at BizBOXTV, working alongside BizBOXTV CEO, Lisa Ostrikoff. “It’s a thrilling time for BizBOXTV, and the perfect time to move forward with the minds initially involved in it’s conception. The future is bright for BizBOXTV and it’s clients, and I am excited to have Todd working alongside me during this high growth phase.” says Ostrikoff.
“BizBOXTV has, since it’s launch, experienced a steady growth of businesses ready to take the leap into online video. We’re still in the early days of where all of this is going, and I am thrilled to be part of a team that’s pushing the envelope and offering business owners something not seen in this market before” – Todd Gallant
Stay connected to BizBOXTV ~ as it gets set to launch a new and even more innovative phase of it’s business with Todd Gallant.
Twitter: www.twitter.com/BizBOXTV
YouTube: www.youtube.com/BizBOXTV
Facebook: www.facebook.com/bizboxtv
BizBOXTV BACKGROUND
BizBOXTV is a Video Advertising company with clients across Canada. Lisa Ostrikoff and Todd Gallant launched BizBOXTV in 2009, but shortly after, Gallant had to resign his shareholder position due to competition concerns aired by his then employer. Since then, Ostrikoff has grown the digital media company across Alberta and into other markets in British Columbia and Ontario, along with a dedicated team of talented Video & Brand Journalists. BizBOXTV CEO, Lisa Ostrikoff is also a Business Columnist for The Globe and Mail & Huffington Post. Her Television Media background spans BC & Alberta and includes nearly a decade in various roles including TV News Reporter, Anchor, Video Journalist & Producer.
BizBOXTV
Todd Gallant
403.239.1382
www.twitter.com/toddgallant @ToddGallant
BizBOXTV
Lisa Ostrikoff
403.239.1382
www.twitter.com/LisaOstrikoff @LisaOstrikoff
- Published in BizBOXTV News
Advertising – Local & National Online Video Ads
What makes BizBOXTV the premiere Advertising choice for businesses across Canada?
Two words…. Video Analytics.
No other advertising medium compares with the power of online video advertising.
The proof is in the #’s…
Online Shoppers Love Video Ads
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“Research suggests that once consumers start watching video ads — purchase conversion rates skyrocket..”
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“66 percent who watch videos more than once will eventually purchase something.”
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“YouTube, obviously, is the most-watched source of product videos. Facebook — not traditionally known as a video medium — is a huge source of videos, too.”
TV-ad market: intense competition from online video
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“Both broadcast and cable television are facing more intense competition from online media, including online video advertising outlets..”
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“Ratings declines have some marketers rethinking their ad-buying strategies.”
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“Advertisers have seen a significant shortage of ratings, and some are willing to take some money and move it online”As the entire marketing and advertising landscape is in the midst of a huge digital shift, BizBOXTV is in a unique position to work with innovative businesses and brands who want to get and stay ahead of the curve. We have worked with amazing clients in Calgary, Edmonton, Toronto & in cities across Canada and North America over the past four years for their Advertising needs. BizBOXTV is looking forward to growing and evolving with this ever-changing media landscape to be able to offer our clients the most innovative approaches to getting what they want, as well as getting the most value out of their advertising dollars. Our finger is on the pulse of where Calgary businesses need to be these days to get in front of consumers searching for what they offer.
No other Advertising medium compares with the power of online video advertising.
Contact us today to put the power of video to work for your business / brand, whether you want to target the local Calgary advertising market, or go National or International.
You’ll be glad you did… and that’s a BizBOXTV guarantee.
- Published in Calgary, Video Advertising
Why Your Business Needs Video Testimonials
Whether your company is selling a product or service, professional video testimonials have the power to swing purchasing decisions in your favour in a big way. Here’s why:
Consumers have a voracious appetite for video
Video consumption is increasing year after year: 92 per cent of Canadians now tune in at home or work, according to comScore, with more consumers scouring the second-largest search engine, YouTube, for business, service and product information.
Furthermore, video seems to offer a higher degree of authenticity as it allows viewers to see and hear from a client delivering the testimonial.
Real recommendations rock
You may think your products and services are great, but do your customers feel the same way? The reason platforms such as TripAdvisor and Yelp are so popular is that they present real stories about customer experiences and feedback, which carry a lot more weight than what a company has to say about itself.
Establish trust with the brand
Giving your clients the opportunity to offer their opinions adds a powerful layer of transparency to your brand. Viewers can watch real people provide genuine feedback, and the topics they cover will often address their main concerns about your business.
Content is king
When working with a company to produce your business’s video testimonials, it’s important to be clear on your messaging. Vague testimonials won’t spark the same response as topic-specific testimonials.
For example, if you have a car dealership, you may want to focus on questions such as: What was the experience like working with your sales team? How much money did your customers save? How did they find the process of buying a car through your dealership? What exactly do you love about your car? Why would they recommend others work with your clients?
Any unique features you would promote about your business tend to be great areas around which to produce testimonial videos.
An effective selling tool
If positioned properly, professional-looking videos are some of the most powerful tools a business can have in its marketing toolbox. The top places to promote your testimonial videos are: on your website, on relevant social media platforms, in e-mail signature, in-store displays, presentations, trade shows, client quotes and proposals.
Loyal clients will be happy to help
Video is such a powerful vehicle to communicate experience, and using it strategically will work wonders for any business. Leverage your loyal customers by asking them to provide testimonials about your business. If the video testimonials come across as honest and trustworthy, more and more potential customers will respond, translating into great results for your bottom line.
Special to The Globe and Mail
Lisa Ostrikoff is a TV journalist and anchor-turned-creator of BizBOXTV, a Canadian online video production, advertising and social media marketing agency.
via Why your business needs video testimonials – The Globe and Mail.
- Published in Lisa Ostrikoff - The Globe And Mail, Video Marketing, Video Production
Bottom Line: Online Video Increases Conversions
According to new consumer research from the e-tailing group and Invodo, 57% of online consumers feel more confident when watching product videos before making purchases online. This is an increase of nearly 10% over last year’s online video survey.
Confident shoppers are happy shoppers, and online video helps to create positive sentiments towards your brand. This feeling likely stems from video’s ability to show and demonstrate the product in a realistic environment: more than 2 out of 3 shoppers claimed that video helped them to understand how the product really works. It’s tough to buy something online without being able to try it out like you could in a store, but video helps to bridge that gap.
In addition, shoppers are also increasingly likely to be driven to purchase (40%, up from 31%), to purchase more (44%, up from 37%), and to shop again (45%, up from 41%) with retailers who provide online video. It also doesn’t hurt that increased confidence translates to reduced returns. All of these are great for the retailer – who can argue with more sales more often? And that’s not even taking the effects of a satisfied consumer, including positive reviews and brand loyalty, into account.
- Published in Video, Video Advertising, Video Marketing
Behind The Scenes…. with BizBOXTV
Here are some behind the scenes snapshots from some of our recent video shoots!
[wzslider autoplay=”true” interval=”2500″ lightbox=”true”]
- Published in BizBOXTV News
Calgary Video Production – Why Your Business Needs Video Testimonials
Calgary Video Production – Why Your Business Needs Video Testimonials
Whether your company is selling a product or service, professional video testimonials have the power to swing purchasing decisions in your favour in a big way. Here’s why:
Consumers have a voracious appetite for video.
Video consumption is increasing year after year: 92 per cent of Canadians now tune in at home or work, according to comScore, with more consumers scouring the second-largest search engine, YouTube, for business, service and product information.
Furthermore, video seems to offer a higher degree of authenticity as it allows viewers to see and hear from a client delivering the testimonial.
Real recommendations rock
You may think your products and services are great, but do your customers feel the same way? The reason platforms such as TripAdvisor and Yelp are so popular is that they present real stories about customer experiences and feedback, which carry a lot more weight than what a company has to say about itself.
Establish trust with the brand
Giving your clients the opportunity to offer their opinions adds a powerful layer of transparency to your brand. Viewers can watch real people provide genuine feedback, and the topics they cover will often address their main concerns about your business.
Content is king
When working with a company to produce your business’s video testimonials, it’s important to be clear on your messaging. Vague testimonials won’t spark the same response as topic-specific testimonials.
For example, if you have a car dealership, you may want to focus on questions such as: What was the experience like working with your sales team? How much money did your customers save? How did they find the process of buying a car through your dealership? What exactly do you love about your car? Why would they recommend others work with your clients?
Any unique features you would promote about your business tend to be great areas around which to produce testimonial videos.
An effective selling tool
If positioned properly, professional-looking videos are some of the most powerful tools a business can have in its marketing toolbox. The top places to promote your testimonial videos are: on your website, on relevant social media platforms, in e-mail signature, in-store displays, presentations, trade shows, client quotes and proposals.
Loyal clients will be happy to help
Video is such a powerful vehicle to communicate experience, and using it strategically will work wonders for any business. Leverage your loyal customers by asking them to provide testimonials about your business. If the video testimonials come across as honest and trustworthy, more and more potential customers will respond, translating into great results for your bottom line.
Special to The Globe and Mail
Lisa Ostrikoff is a TV journalist and anchor-turned-creator of BizBOXTV, a Canadian online video production, advertising and social media marketing agency. BizBOXTV launched as a Calgary Video Production company in 2009 and has been broadcasting hundreds of brands since then. Is your business next?
- Published in BizBOXTV News
Calgary Video: Kaitlyn Gottlieb – Realtor
BizBOXTV Calgary Video: Kaitlyn Gottlieb – Realtor / Real Estate: Kaitlyn brings a unique mix of education, skill, professionalism and innovation to her Real Estate clients and prides herself on conducting business with excellence. Kaitlyn brings enthusiasm and perseverance to the purchase or sale of your home and sets herself apart using a vast variety of electronic and printed marketing and promotional material taking her clientele and their properties to the next level. She is proud to be a representative of Calgary’s vibrant Real Estate market and is confident her clients will find her proficient, qualified and knowledgeable. Kaitlyn’s business is built on a foundation of experience and integrity and offers dedication, hard work and superior service.
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Are you a business owner looking for Calgary Video Production for your business or brand? Then you’ve come to the right place: BizBOXTV Calgary Video Production + Advertising! We’ve worked with thousands of local businesses to produce their innovative and engaging videos, whether for internal or marketing use. Backed by decades of major market media experience, our Brand Journalism team knows the best way to tell your story.
BizBOXTV
A Canadian Video Production Company – Serving: Calgary, Edmonton, Toronto + more!
Broadcast Your Brand™ Brand Journalism™
Web Video Production + Social Media Marketing
BizBOXTV Calgary video clients & partners include major media networks, large corporations as well as small-medium businesses in all cities & industries across Canada and North America. The BizBOXTV difference? Our background comes from working in news… most of our core team are Journalists, professional storytellers who know the best way to share messages in an engaging and entertaining way so an audience will listen.
- Published in Calgary, New Releases
The 7 Mistakes Made By Web Video Advertisers
Clicks do not equal success: Previously, advertisers were mostly interested in whether web video produced as many clicks as banners do. But, “Video is about images that win the hearts and minds of consumers,” not direct-response sales. If a client is sending celebrities to a remote location to a do a beautiful $1 million shoot, they can’t be focused simply on how many click-throughs it generated. It’s more of a brand building exercise. Clients are becoming more sophisticated about this.
Small video players are not OK: Sometimes video ads are run in tiny little players at the side of web pages, where viewers can’t see them. And even if viewers do see them, the graphics — words, logos, etc. — may run so small as to be lost. “It’s nearly an embarrassment [what publishers get away with], they’re smaller than a banner ad. You can hardly see the words. The agencies are simply not paying attention.”
Don’t ambush the viewer: When you’re watching video content, you may expect to see a video ad. But if you’re reading a text-based story and a is playing in an auto-play banner off to the side, the result can be confusing. And advertisers may not be aware that they’re buying a “video” ad on a page not dedicated to video imagery. “It’s just distracting,” Krebs says. “It’s not a bad ad unit in itself, but there should be a different cost attributed to that.”
This is not a commodity business, and prices should not be equal: “If you walk into a Mercedes dealership and point out that a Ford is half the price, it’s a nonsensical argument. Everyone understands that. But somehow in digital no one is ascribing value to anyone but the creme de la creme, like Hulu, ABC,” Krebs says. All other publishers are engaged in a false competition based on price, not audience or content quality.
Don’t ignore the time of day: “This should be common sense. Just because a consumer is looking at a story about sports and they’re a 25-year-old male doesn’t mean they need to see that beer ad at 6 in the morning.” A lot of advertisers just run their video campaigns until their impressions and frequency caps are maxed out, regardless of whether the person on the other end is in a place to be receptive to them. The weekend is different from the workday. Morning is different from night. New York is not LA.
You can’t publish all video the same way: Agencies often talk about brands being publishers but then have zero strategy behind that, Krebs says. Not all video needs to be a 30-second preroll. Old Spice Guy, for instance, was initially a 30-second spot but to get the full effect viewers had to click through to YouTube and see several more minutes, across various videos, as Old Spice Guy responded to various requests on Twitter. Conversely, on niche sites devoted to special audiences, a 3-minute autoplay may be welcome and relevant to viewers. Ford has done a video on how to install a baby seat in a car, for instance. And Crest did one on dental health and pregnancy. Both were longform, Krebs says.
via The 7 Dumbest Mistakes Made By Web Video Advertisers – Business Insider.
- Published in Video Advertising