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Social Media Video – Hot in 2016 🔥

Tuesday, 01 December 2015 by BizBOXTV
social media video

Social Media Video – Hot In 2016 🔥

Social Media Video = Social Media + Online Video Marketing & Advertising. It’s popularity has been increasing incredible amounts over the past years on platforms way beyond the king of video, YouTube.

While YouTube probably pops into your mind when you think of online video, it’s definitely not the only platform embracing the massive potential for digital video content. Facebook, Twitter & Instagram have all pushed into the online video world over the past year… all in the race to grab more advertiser dollars, given the immense power social video has.

Digital video ad spend is growing at a rapid pace. According to a report from eMarketer,” 2015 State of Video,” total ad spend allocated for digital & social media has nearly doubled in the past year. 68% of marketers also plan to
increase their digital & social media video budgets in 2016.

2015 really has been a landmark year for digital & social media video. It tied with social media use overall in 2014 when it comes to average time spent/day engaging with different digital activities. In 2015, digital video finally pulled ahead.
social media video
So, what kind of devices are we watching digital & social media video on? More and more, we are using our tablets and smartphones. Tablet use has had the greatest annual growth from 2011 to 2015 @ 120%. And we’re not just watching on the go. We’re also tuning into content on our connected TVs, otherwise known as smart TVs, with an increased usage rate of 23%. The content world has been pushing in a mobile-first direction, and social media video is no different.

2016 offers businesses and brands of all sizes an opportunity to experiment with social media video marketing & advertising that’s custom-made for platforms like Facebook, YouTube, Instagram & Twitter vs trying to re-run TV spots on social platforms.

As the speed of digital marketing & advertising continues to pick up speed… it’s better to start now vs being left behind.

 

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  • Published in Facebook, Instagram-ads, Social Media Video, Twitter, Video, Video Marketing, YouTube
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Best Bang For Your Buck: Facebook or YouTube Video?

Tuesday, 10 November 2015 by BizBOXTV

Like many major marketers, Reebok wondered where its digital video ad dollars might be better spent—Facebook or YouTube video —and it partnered with Pixability to find out. The company tested its campaign by Venables Bell & Partners, featuring NFL player J.J. Watt endorsing the ZPump Fusion sneaker.

The results showed combining YouTube and Facebook buys is the most effective method for marketers.

 

YouTube had a higher video view rate (23.6% of people who scrolled past the video viewed it versus Facebook’s 5.4%) and video completion rate (20.4 percent versus Facebook’s 4.5 percent) as well as a lower cost per view. But Facebook had higher engagement.

“You want to meet the needs of the consumer. It depends on the time, where they’re going to be able to watch it, when they watch it,” said Jessica Ruscito, Reebok’s director of U.S. media and digital branding. “You want to make sure any time that a consumer wants to engage with your brand, you’ve got the content to deliver upon that need.” Pixability and Reebok noted it’s hard to make a direct comparison between the two platforms since Facebook’s “interactive elements” (Likes and Shares) are “simpler, easier to understand and take up more screen real estate.”

via adweek.com

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  • Published in Facebook, Video, Video Advertising, YouTube
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Study: Online Video delivers highest conversions (vs other content)

Thursday, 15 October 2015 by BizBOXTV

While marketers increasingly appreciate the importance of video in their content mix and agree it produces the best conversions, a new report finds most marketers are still not effectively measuring the effectiveness of their online video efforts.

According a new report by Demand Metric, video remains extremely prevalent as a content type. Of the B2B and B2C marketing professionals surveyed, 91 per cent said video marketing content had become more important to them this year, while just eight per cent said there had been no change in importance.

“Often, the popularity of a content type can render it less effective, but this 2015 study shows that video has staying power and its importance continues to grow: it has not lost its ability to differentiate, “ said the report. “Virtually the entire marketing community acknowledges that video is still growing in importance as a type of marketing and sales content.”

Reflecting that growing importance, marketers are producing lots of videos. More than half of respondents produced between five and 50 videos annually for marketing purposes with 31 per cent producing between 11 and 50. The numbers produced were relatively unchanged from 2014, suggesting marketers have found their video sweet spot. More than half of large companies (defined by revenue) produced between 11 and 50 videos annually, while 45 per cent of medium-sized companies produced between five and 10. Smaller companies, at 35 per cent, were most likely to produce less than five.different types of online videos

Most marketers use their video content on their web site or on social media, with landing pages and recorded webinars well back. Explainer videos and product features were the most often produced types of videos, but customer testimonials were also popular.

 

Compared to other content types, 51% of respondents said video offered better conversion rates, while 23 per said it was much better and 20 per cent about the same.

“Video has proven an exceptional content type to support all stages of the buyer’s journey,” noted the report. “When a conversion occurs, it marks a pivotal point in the buyer’s journey, either from prospect to qualified prospect, or from qualified prospect to customer.”

The return on investment from online video content is growing, according to 50 per cent of respondents.

“It’s quite possible to determine the ROI for video content,” said the report. “If organizations don’t know what the ROI is, it is because they choose not to measure it, not because the data is unavailable.
Knowing ROI – and other performance metrics of video – is a function of tracking the proper metrics.”

via itBusiness

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  • Published in Automotive Marketing, Video Marketing
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Automotive Marketing Trends “Always On”

Friday, 08 May 2015 by BizBOXTV

MAZDA canada REAPs REWARDS OF VIDEO

Online video has become an integral part of Mazda Canada‘s marketing & advertising strategy. Discover how the automotive brand is marrying it’s digital, video advertising & video marketing efforts in this video that touches on a number hot digital automotive marketing trends:

 

 

2015advertising strategyautomotive advertisingautomotive advertising strategyautomotive marketingautomotive marketing trendscanadadigital strategyyoutube advertisingyoutube marketingyoutube videoyoutube video ads
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  • Published in Automotive Marketing, Social Media Video, Video, Video Marketing, YouTube
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Opportunity Alert For Brands

Thursday, 07 May 2015 by BizBOXTV

Moms love online video & YouTube!

83% of women with children hop online for answers & 3/5 of them watch online video.
If you want to be at the top of your game, it’s something you need to pay attention to:

 

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  • Published in Social Media Video, Video, Video Advertising, Video Marketing, YouTube
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Why Online Video Needs To Be In Your 2015 Budget

Monday, 27 April 2015 by BizBOXTV
Video Production Marketing Advertising

Online Video needs to be in your budget in 2015 & beyond. Here’s why:

Digital has surpassed all forms of traditional advertising in Canada & Video Advertising has outpaced overall digital growth rates over the past five years.

 

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  • Published in Automotive Marketing, Calgary, Facebook, Social Media Video, Video, Video Advertising, Video Marketing, Video Production, YouTube
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YouTube Video Production Partner, BizBOXTV

Wednesday, 01 April 2015 by BizBOXTV

BizBOXTV is a YouTube Video Production Partner Serving clients in Calgary, Edmonton, Vancouver, Toronto + right across Canada!

 

What does this mean? It means we at BizBOXTV are provided with additional resources and opportunities to improve YouTube video production, YouTube Video Marketing & YouTube Video Advertising results for our clients. Having produced thousands of YouTube videos for local clients over the past eight years, we live and breath digital video storytelling. Whether or not you choose to place your videos on YouTube, using professional video ads as part of of your marketing and advertising strategy is proven… it works.

Local businesses and brands of all sizes are realizing the potential and reaping the benefits of what our clients call a fun, fascinating and amazing process! We like to use the word “easy”… and our long term clients have too. BizBOXTV’s new and unique approach yields exceptional quality and results, with amazing long-term value and ROI. What more could a business wanting to maximize it’s marketing and advertising budget ask for?

Bottom line – you have a business to run… and whether you have a message you want to share internally, or broadcast to the world… BizBOXTV is here to handle the details and get your brand on the fast track to success. Let us help you realize the potential that awaits.

 

Contact us today to explore how YouTube Video Ads & YouTube Advertising can work for your business needs & check out our YouTube Videos.

YouTube Video Production Ads Advertising | BizBOXTV CANADA Calgary Edmonton Vancouver Victoria Toronto

BizBOXTV | YouTube Advertising VIDEO

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  • Published in Calgary, Edmonton, Video, Video Advertising, Video Marketing, Video Production, YouTube
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YouTube Turns 10 – BizREBELS

Tuesday, 24 March 2015 by BizBOXTV

It’s time to take a look at how far youtube video &  video advertising has come:

 

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  • Published in Video, Video Advertising, Video Marketing, Video Production, YouTube
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Want customers to remember you? Social video is the key

Thursday, 04 July 2013 by Lisa Ostrikoff

The explosion of the ‘social’ Internet has provided content creators, marketers and advertisers with a cost effective way to distribute and share online video. And unlike traditional advertising, online video lets them target their audience and measure its impact through analytics

Social video is content that is influenced by social media and intended to be shared from person to person. If we find something relevant, informative or entertaining, we pass it on, and the cycle continues. This is essentially how content goes viral.

Content and news discovery is becoming less and less about searching out the information you are looking for. Instead, it’s being shared via social network recommendations – likes, shares, Retweets, Pins, +1, etc.

If you’re already knee-deep in social media, you’re exposed to this type of sharing behaviour on a daily, or minute by minute basis, depending on how often you frequent such platforms.

BI Intelligence recently examined the social video landscape, taking a closer look at how advertisers specifically.

Some of the main takeaways include:

• Online & social video audiences are expected to double by 2016, reaching 1.5-billion worldwide ( Cisco)

• Social media video has trumped non-social video as far as views/audience size.

• The majority of people now, and an increasingly significant number in the future, will discover and watch video content on social media platforms like YouTube and Facebook.

• Video length is shrinking. Social media audiences seem to prefer to “snack” on social video.

• In the U.S., Facebook had the fastest-growing online video audience of major web properties over the last 10 months, and is just second to Google in terms of video audience size. In April 2013 alone, 63-million people watched video on Facebook.

The phenomenon isn’t showing signs of slowing anytime soon. So if you’re a business owner, now is the time to start thinking about integrating social video into your marketing and advertising budgets, before your competitors do.

Need another reason? According to the study mentioned above, “consumers are more likely to enjoy a brand video and remember the brand involved if they come across it because of a social media recommendation.”

It may still be early in the game, but it’s better to stay ahead of the curve than work to catch up when it might be too late.

 

Lisa Ostrikoff is a TV journalist and anchor-turned-creator of BizBOXTV, a Canadian online video production, advertising and social media marketing agency. You can find her on Twitter and Facebook .

Want customers to remember your brand? Social video’s the key – The Globe and Mail.

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  • Published in Facebook, Lisa Ostrikoff - The Globe And Mail, Social Media Video, Video, Video Marketing, Video Production, YouTube
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Video Views Reach Another All-Time High

Wednesday, 29 May 2013 by BizBOXTV
VIDEO PRODUCTION

ComScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that 181.9 million Americans watched 38.8 billion online content videos in April, while the number of video ad views reached an all-time high at 13.2 billion.

Top 10 Video Content Properties by Unique Viewers

Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in April with 154.6 million unique viewers, followed by Facebook with 627 million, VEVO with 52.9 million, NDN with 45.3 million, and Yahoo! Sites with 45.1 million. Nearly 39 billion video content views occurred during the month, with Google Sites generating the highest number at 13.0 billion and Facebook reaching an all-time high once again with 740.8 million. Google Sites had the highest average engagement among the top ten properties.

Top 10 Video Ad Properties by Video Ads Viewed

Americans viewed a record 13.3 billion video ads in April, with Google Sites ranking first with 2.4 billion ads. BrightRoll Platform came in second with 2.2 billion, followed by LiveRail.com with 1.7 billion, Adap.tv with 1.5 billion and Hulu with 1.4 billion. Time spent watching video ads totaled 5.1 billion minutes, with BrightRoll Platform delivering the highest duration of video ads at 1.1 billion minutes. Video ads reached 53 percent of the total U.S. population an average of 82 times during the month. Hulu delivered the highest frequency of video ads to its viewers with an average of 63.

Other notable findings from April 2013 include:

  • 84.7 percent of the U.S. Internet audience viewed online video.
  • The duration of the average online content video was 5.6 minutes, while the average online video ad was 0.4 minutes.
  • Video ads accounted for 25.5 percent of all videos viewed and 2.3 percent of all minutes spent viewing video online.

via comScore Releases April 2013 U.S. Online Video Rankings – comScore, Inc.

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  • Published in Video, YouTube
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