Social Media Video – Hot In 2016 🔥 Social Media Video = Social Media + Online Video Marketing & Advertising. It’s popularity has been increasing incredible amounts over the past years on platforms way beyond the king of video, YouTube. While YouTube probably pops into your mind when you think of online video, it’s definitely not the

Like many major marketers, Reebok wondered where its digital video ad dollars might be better spent—Facebook or YouTube video —and it partnered with Pixability to find out. The company tested its campaign by Venables Bell & Partners, featuring NFL player J.J. Watt endorsing the ZPump Fusion sneaker. The results showed combining YouTube and Facebook buys is the

Facebook Hits 8 Billion Video Views/Day, Challenges YouTube Did you know? More than 1 billion people use Facebook every single day 1.39 billion people now use Facebook on mobile devices, including more than 1 billion on Android There are 8 billion daily video views on Facebook More than 500 million people watch videos on the

While marketers increasingly appreciate the importance of video in their content mix and agree it produces the best conversions, a new report finds most marketers are still not effectively measuring the effectiveness of their online video efforts. According a new report by Demand Metric, video remains extremely prevalent as a content type. Of the B2B and

Forget the old conventional wisdom that most page posts on Facebook contain images and think links, at least in terms of volume. In terms of interactions, video posts performed the strongest, followed by photos. Quintly said in its study: We found out that “moving pictures” are driving the highest interaction on Facebook. Videos, the highest engagement driver, are

Videos on Facebook now get 4 billion daily views, almost four times the figure from a year ago, according to Fortune. And it’s working for online publishers too: Buzzfeed had 500 million video views on Facebook in April, while Mic saw 33 million views from 8 videos in just two months. That kind of reach will

Massive Potential Awaits Canadian Advertisers With Facebook Video Ads Canada loves it’s internet… and it’s social media. In fact, Canada was one of the first countries to fall head over heels for Facebook, and now, more Canadians log into Facebook every day than anywhere else in the world. As a business owner, if you’re not

Online Video needs to be in your budget in 2015 & beyond. Here’s why: Digital has surpassed all forms of traditional advertising in Canada & Video Advertising has outpaced overall digital growth rates over the past five years.  

The explosion of the ‘social’ Internet has provided content creators, marketers and advertisers with a cost effective way to distribute and share online video. And unlike traditional advertising, online video lets them target their audience and measure its impact through analytics Social video is content that is influenced by social media and intended to be