Massive Potential Awaits Canadian Advertisers With Facebook Video Ads
Canada loves it’s internet… and it’s social media. In fact, Canada was one of the first countries to fall head over heels for Facebook, and now, more Canadians log into Facebook every day than anywhere else in the world.
As a business owner, if you’re not reading this and immediately making the connection between where people are and where you should be… you should be.
What else is key to know? Facebook loves, loves, LOVES video content. Facebook video ads can be posted, watched, shared and engaged with, right within the platform. Facebook has watched this digital consumption evolution, and the social network is starting to further emphasize video’s importance and potential with Facebook Video Ads.
Facebook says it averages a billion video views every single day, with 2/3 watched via mobile. Facebook video views increased 50% between May through July 2014.
To highlight this milestone, Facebook said this week it’s going to start showing video view counts, offer deeper video analytics for publishers and will recommend additional videos to watch after you’ve seen one… all tweaks to increase Facebook Video Ad consumption by the public, and make the use of video more attractive to businesses.
All of this means even more potential for businesses and brands that use video in their marketing and advertising efforts… and highlights expansion in the digital video space beyond video giant YouTube.
Even Beyonce agrees.
Queen Bey’s Management Company said that Facebook has ‘become the primary platform’ they use to communicate with fans. This comes on the heels of a behind-the-scenes video released via both Facebook and YouTube last summer.
Beyonce’s Facebook video earned 2.4M views in a few hours while YouTube’s views trickled in by comparison, earning just a few thousand.
Why is this? Fans spotted the video, watched it, and then shared it with their friends… increasing it’s exposure via Facebook news feeds.
Facebook Video Ads also present massive potential for Facebook as a business (it also just bought video adtech company LiveRail for somewhere between $4-500M in July) but also for business owners. It’s an amazing way to get a message across and provides a more immersive experience vs static status updates and photo posts. This also goes for the success rates of graphic Facebook Ads vs Facebook Advertising that utilizes video. Video is the most powerful medium available today.
All of this could further convince advertisers who love the video aspect of television and the social aspect of Facebook… their money may be better spent on social video – and Facebook Video Ads might be a great place to start.