Facebook Video Ad Spends Rising The third quarter of 2015 marked the first time spending on Facebook video ad spending topped spending on photo ads, according to SocialCode, a Facebook Marketing Partner. SocialCode attributed the surge in Facebook video advertising by its clients to the social network’s introduction of target rating point buying for video

It’s been proven many times over, regardless of what industry you are in, marketing videos are valuable at each stage of the buying cycle. Stage 1: You Get Me The purpose of this stage is establishing empathy with the buyer, showing you know what they’re going through. Useful videos include educational series, thought leadership pieces, curated

Massive Potential Awaits Canadian Advertisers With Facebook Video Ads Canada loves it’s internet… and it’s social media. In fact, Canada was one of the first countries to fall head over heels for Facebook, and now, more Canadians log into Facebook every day than anywhere else in the world. As a business owner, if you’re not

If you’re a business owner already using online video to promote or advertise your business, congratulations. You’re ahead of the curve. But if you haven’t yet considered using video to broadcast your brand, you’re missing out. Why? Because using online video will not only improve your search engine rankings and provide an effective marketing tool