Vancouver Online Video Production
Are you looking to work with the best Vancouver Online Video Production company for your Website Video or Social Media Video efforts? Look no further. BizBOXTV has produced hundreds of internet & online videos for business and corporate video clients in Vancouver & right across Canada… + we want to help Broadcast Your Brand too!
BizBOXTV.com is a leading Vancouver, Calgary, Edmonton Victoria, Nanaimo, Kelowna Online Video Production Agency – We broadcast the BEST local businesses + brands across Canada + Worldwide, online.
Vancouver Online Video Production
BizBOXTV.com is an innovative new media company that, for the first time ever, gives businesses the ability to bring their story to the masses in a creative, professional & affordable way. BizBOXTV is Mastering the Power of Vancouver Online Video Production through the immense reach of the Internet. Backed by a dedicated group of professional journalists, camera experts and editors, BizBOXTV is committed to producing quality marketing & advertising video that informs, engages & entertains. Our team knows the best way to capture the essence of who you are & what you do, and we do it through creative storytelling, and targeted online distribution. BizBOXTV puts your business in front of consumers searching for what you offer.
We offer a variety of customized solutions to suit specific web broadcast and marketing needs for businesses of all sizes and industries. Whether you are interested in single video for a website, or an all-inclusive Vancouver YouTube Video Ad & Facebook Video Advertising solution – BizBOXTV Vancouver Online Video Production has a solution for you.
Broadcast Your Brand™
If you’re a business owner already using online video to promote or advertise your business, congratulations. You’re ahead of the curve. But if you haven’t yet considered using video to broadcast your brand, you’re missing out. Why? Because using online video will not only improve your search engine rankings and provide an effective marketing tool available to a worldwide audience, but also leave a lasting impression on potential customers and increase your sales.
Here are five things to keep in mind when using online video for your business:
1. Tell a story. One of the buzzwords characterizing the shift away from pure selling is ‘storytelling.’ In Carmine Gallo’s The Presentation Secrets of Steve Jobs, she says, “the single most important thing to dramatically improve your presentation is to have a story to tell.” With online video, story-driven videos are becoming more and more popular simply because they’re effective; in fact, videos that engage viewers with a story are more likely to be shared, liked and commented on. Consider it an opportunity to visually recount your story and show potential customers something they wouldn’t be able to see anywhere else.
2. Get personal. If you’re a quirky business owner or your company has a killer corporate culture, let it shine. Standing out means being yourself, and highlighting what differentiates your business from others. And although speaking to a lens can be unnerving for newcomers, you’ll come across more naturally if the videographer asks you questions, rather than having you deliver hard line.
3. Boost views and conversions with clear calls to action . Effective online video educates and entertains, but what you also want to make sure it does is inspires the viewer to act. If your online video campaign is more about branding, make sure you include a clear call to action; whether it be visit your website and store, call a phone number, buy now or connect with you on social media. Before this, however, you want to make sure your video gets played in the first place. A recent study shows that using active calls to actions like ‘Click to Play,’ or ‘Learn More,’ can increase a video’s view rate by 12 times over passive labels like ‘Video’ or ‘Video Here.’
4. Go pro. While many business owners produce their first videos themselves, based on thousands of client experiences, it’s likely you’re going to pay a professional to re-do it once you realize it’s lacking narrative and polish. Save yourself the time and added cost, and work with professionals from the very start. Online video is arguably the best marketing tool at your disposal, and the ROI is unquestionable. Bottom line: just because you could do it yourself or hire an amateur, doesn’t mean you should. Has it been successfully done before? Sure, but it’s rare and usually because the personalities in the videos are bigger than the distraction that bad video is. Consider your video your first point of contact with your prospective client. Would you want that to be anything less than the quality and professionalism your business represents?
5. Share-ability and engagement. Videos shared via social media are consumed more than text-based updates, which means there is more potential for a company’s message to be shared and seen via these platforms. “Consumers are more likely to enjoy a brand video and remember the brand involved if they come across it because of a social media recommendation,” according to a recent report . So when you make the move into video for your business, make sure you keep your potential ‘social’ audience in mind.
A number of studies have come to the same conclusion: online videos help businesses sell to affluent consumers. Internet Retailer states, “those who view a video are 144 per cent more likely to place that item in a shopping cart. 52 per cent say watching video makes them more confident about their purchasing decisions.” One more stat if you still need to be convinced: comScore reports, “consumers who watch a video are 64 per cent more likely to make a purchase than those who don’t.”
What are you waiting for? Consumers are ready and waiting to click play on your business’s video content.
Lisa Ostrikoff is a TV journalist and anchor-turned-creator of BizBOXTV, a Canadian online video production, advertising and social media marketing agency.
“When YouTube’s site first launched in May 2005, we never could have imagined the endless ways in which you would inspire, inform and entertain us every day.”
Today, more than 100 hours of video are uploaded to YouTube every minute. That’s more than four days of video uploaded each minute! Every month, more than 1 billion people come to YouTube to access news, answer questions and have a little fun. That’s almost one out of every two people on the Internet.
Millions of partners are creating content for YouTube and more than 1,000 companies worldwide have mandated a one-hour mid-day break to watch nothing but funny YouTube videos. Well, we made that last stat up, but that would be cool (the other stats are true).
YouTube reportedly could launch its paid subscription service for some of its specialist video channels as early as this week.
The a la carte service, which could involve as many as 50 video channels, would allow single channel subscriptions for as little as $1.99 a month, people familiar with the plan tell The Financial Times. YouTube confirmed to CNET in February that it was developing such a service but did not indicate when it would be ready for subscribers.
A paid content platform could give the Google-owned video site another revenue stream while allowing channel operators to finance different content production, such as TV shows and movies, a source said.
YouTube declined to comment on a target launch date for the service, reiterating earlier statements on the topic that it had “nothing to announce,” but that it was “looking into creating a subscription platform that could bring even more great content to YouTube for our users to enjoy and provide our creators with another vehicle to generate revenue from their content, beyond the rental and ad-supported models we offer.”
“A growing number of Canadians are tossing aside the remote control and TV guide, and turning to their personal computer or smart phone for entertainment. More Canadians watch videos online than any other nation, according to new research from comScore’s Media Metrix. The study revealed that 88 per cent of Canadians – with access to the Internet – watched an online video during the month of January.
Canada is a world leader in online video usage, said Bryan Segal, vice-president of comScore Canada. On a per capita basis, Canadians view more than 100 videos per viewer, per month. He said many Canadians are very tech-savvy and the popularity of online video stems from that. Other factors, such as the inclement weather, which leads people to look for entertainment indoors, also contribute to the popularity of online video. Canada is also very well connected to the Web with better broadband access than most G7 countries, Segal said. Seventy-two per cent of Canadians are online each month.”
Do you want to get ‘in’ on the online video revolution? BizBOXTV is the easy and obvious answer. BizBOXTV is a web video production company, producing online videos for small and large business clients in Calgary, Edmonton, Toronto, Vancouver… and across North America. Now is the time to ‘tell your story’ via online video, and BizBOXTV is here to lead the way. Contact us today to find out the best way to tell your business or corporate story… via web video.