Facebook Hits 8B Video Views Per Day
Facebook Hits 8 Billion Video Views/Day, Challenges YouTube
Did you know?
- More than 1 billion people use Facebook every single day
- 1.39 billion people now use Facebook on mobile devices, including more than 1 billion on Android
- There are 8 billion daily video views on Facebook
- More than 500 million people watch videos on the site daily
- In September 2015, over 1.5M small businesses posted video to Facebook, including native uploads and video ads.
Zuckerberg wanted to make it clear that Facebook is focused on investors, who are focused on advertisers, who are focused on reach – particularly mobile reach. It’s clear that he wants video advertisers to use “views” as a standard metric, even though comparing YouTube views and Facebook video views is like comparing apples to oranges.
Zuckerberg also stated that new video tools for Facebook pages are live, and that the site has been testing a dedicated video section. He confirmed that:
“Over the next few years, video is going to be some of the most engaging content online. And by continuing to innovate here, we have a chance to build the best place to watch and share videos”.
Yep, he just declared war on YouTube, which allows over a billion people to discover, watch and share originally-created videos. The big difference between the two is YouTube focus on helping people discover videos – and YouTube’s Content ID program, which ensures that what gets discovered are “originally-created videos.” Facebook is focused on watching and sharing videos.
Sheryl Sandberg, Facebook’s COO, shared a couple of more nuggets of news. She stated that revenue from mobile ads was up 73% year on year to $3.4 billion and grew 73% year-over-year. That means that mobile accounts for around 78% of Facebook’s total revenue from advertising. So, Facebook is focused on mobile.
“The average American adult spends 25% of their media time on mobile, and Facebook and Instagram together continue to account for over 1 in 5 minutes on mobile in the US”.
Mobile, mobile, and mobile. Get it? Got it? Good. Sandberg stated that Facebook was a good fit for marketers as it has “the best performing mobile ad products, and video is making them even better”. She believes that Facebook video gives the marketer a chance to reach a mass audience, with great cross device targeting and measurement”. “Our third priority is making our ads more relevant and effective. Carousel ads show multiple images, and now videos, and drive 30% to 50% lower cost per conversion than single-image link ads”.
Video marketers are indeed faced with a two-party system. According to eMarketer, global mobile ad spending is expected to be $72.1 billion this year, and Google’s share of this market is projected to be 33.7%, while Facebook’s share is forecast to be 17.4%. And, according to comScore, the Top 6 – and 8 of the Top 9 – apps in the U.S. are owned by Facebook or Google.
Today, some casual observers may mistakenly believe that it doesn’t matter whether you choose YouTube or Facebook video. But, there’s a big difference between YouTube’s and Facebook’s world view of video marketing and video advertising.
Facebook is primarily focused on advertisers. Facebook is focused on views – and says a “view” is reached at the three-second mark whether or not the viewer has even turned on the sound. In contrast, YouTube has a more balanced concern for partners as well as advertisers. YouTube also has a more balanced concern for giving viewers choice over which ads they watch and connecting brands with a more engaged audience. In fact, with TrueView ads, you don’t pay for random impressions or maybe-they-saw-its. The viewer has to choose to watch your video or there’s no charge. YouTube not only urges advertisers to go beyond impressions and clicks, it also offers Google’s Brand Lift solution to help them measure brand awareness, ad recall, and brand interest.
Finally, if you’re looking for a recent example of the impact of video ads, check out this one: P&G’s Gillette generated buzz for its latest razor, Gillette BODY, by targeting a rapidly expanding audience of body-grooming men. With a digital-first strategy anchored by YouTube TrueView ads, Gillette reached millennial males with their “100 Years of Hair” video ad.
The results: over 84% of the 13.5 million total viewers finished most of the video, there was a 211% lift in searches for the Gillette brand, and the video ad generated over 500,000 clicks to buy.
- Published in Facebook, Video Advertising, YouTube
85% Find Success: Online Video Marketing
Online Video Marketing
Ascend2 conducts a monthly research series, and its most recent Online Video Marketing Strategy survey was conducted online and had 280 respondents, who are US and international marketing, sales and business professionals representing a range of demographic roles, channels and company sizes.
According to the report, the most important objective of an effective online video marketing strategy is to increase brand awareness. Other key objectives include: Increase online engagement, improve customer education, and increase leads generated.
85% of companies that found value in use online video marketing as a strategy. The remaining 15% are struggling to achieve success with video marketing.
What are the most challenging obstacles to video marketing success? According to Ascend2, lack of an effective strategy is the most challenging obstacle to video marketing success according to 48% of those surveyed. Other challenging obstacles include: Lack of compelling content, inadequate video budget, and lack of production resources.
About half of the marketers surveyed consider customer testimonials, explainer or tutorial videos, and demonstration videos the most effective types of online video content used. However, they were also asked, “What are the most difficult types of video content to create?” Customer testimonials and project reviews/case studies topped that chart.
Online video marketing effectiveness is increasing for 87% of respondents, with 43% saying the increase is significant.
- Published in Automotive Marketing, Video Marketing
Why Online Video Needs To Be In Your 2015 Budget
Online Video needs to be in your budget in 2015 & beyond. Here’s why:
Digital has surpassed all forms of traditional advertising in Canada & Video Advertising has outpaced overall digital growth rates over the past five years.
- Published in Automotive Marketing, Calgary, Facebook, Social Media Video, Video, Video Advertising, Video Marketing, Video Production, YouTube
YouTube Turns 10 – BizREBELS
- Published in Video, Video Advertising, Video Marketing, Video Production, YouTube
Digital Video Ads – Maximize Your Investment
According to eMarketer, digital video ads are the fastest-growing area of programmatic investment—it will grow 204 percent this year.
In addition, viewability rates are also on the rise, says Q4 2014 research by Integral Ad Science. The percentage of U.S. online video ads that were in-view that quarter reached 39 percent, a 9 percentage point quarter-over-quarter increase.
To capitalize on these opportunities, several dynamics must be addressed to ensure maximum return on your investment. Here are three factors for brand marketing professionals to consider as part of their video ad campaigns.
Bring the Art Back to Video Ads
– People watch video now more than ever before. This behavioral shift makes one thing very clear: artistry must reign supreme.
– Branded online video content provides the luxury of flexibility when it comes to the narrative—and usually comes with a higher budget, as well. A warning, though: Since branded video ads need to meet specific criteria to increase conversion—such as keeping between 60 and 90 seconds, and presenting a clear call-to-action—the structure can easily become the focus of the asset. Don’t forget that you are still developing a piece of creative!
– For video ads to stand apart and to have a long-term impact on brand awareness, artfulness must be your guiding factor.
Look for Chances to Enhance Brand Awareness Across Your Asset Portfolio
The significance of creating platform-specific assets and upholding brand continuity cannot be overstated. There are proven points to aid conversion across multiple channels and varying platforms.
Adhering to your brand can be challenging in the face of encouraged (and proven) formulaic structures and tone of voice.
No matter what, it is an absolute necessity to maintain message consistency in today’s multichannel world. Although marketers must treat various channels differently to accommodate and exploit their nuances, ultimately the consumer is channel blind, so messaging should be the same across all mediums and formats for a campaign to succeed.
Brand guidelines are often either vague in relation to video ads (not considered as a separate requirement) or too restrictive (copy-pasted from reference to still design.) But, to create a halo effect your assets must all tie together.
Far too often, we see organizations repurposing assets. Rarely does this corner-cutting technique work well. Upon receipt of a brief for any kind of video project, it is critical to ensure you understand the potential for the client to broaden their spend across different assets and platforms so that if your video shoot is a unique one-off event with specific contributors, you are aware of the necessary assets needed to support a wider campaign.
Understand How Your Video Ads are Viewed
Understanding the motivation and type of device your target audience uses to watch video should play a strong role in asset production. Not only are the device’s spec important, but you need to consider associated user habits.
There are three common digital video advertising formats:
– Traditional pre-roll and mid-roll video advertising
– Video advertising in expandable display banners
– Video ad creative that resides inside a standard-sized display-advertising unit
– With such varying types of display, it’s essential that your assets be purpose-built—not just with regard to file size and aspect ratio, but also structurally in terms of the story and narrative.
For example, if your videos are on YouTube, annotations are a great way to keep your audience in the YouTube environment. However, annotations are not consistent on mobile devices. If your only call-to-action is for viewers to click through to another video but your main audience watches video on a mobile device, you have a mismatch.
Or, perhaps your pre-roll is a large HD file. That could provide a bad user experience on a cellular connection. By having a lower-quality version available, you can mitigate that risk.
To maximize the efficiency of your video ads, make sure you understand the motivation and viewing habits of your audience.
Knowing what these factors mean to you as a video content producer is a requisite for success.
via OnlineVideo.net
- Published in Video, Video Advertising
DIGITAL vs TRADITIONAL ADVERTISING
- Published in Automotive Marketing, Facebook, Video Advertising, Video Marketing, YouTube
YouTube Video Production
BizBOXTV – A Canadian YouTube Video Production Company — Serving: Calgary, Edmonton, Vancouver, Victoria, Toronto + more!
Get your YouTube Video Production, today!
Broadcast Your Brand™ Brand Journalism™
BizBOXTV’s YouTube video ad clients & partners include major media networks, large corporations as well as small-medium businesses in all cities & industries across Canada and North America.
The BizBOXTV difference? We’re not a traditional video production company with traditional approaches. We were founded in 2009, as this new digital & social world started making itself known, so our focus and expertise has been honed right here. Our background comes from working in news… most of our core team are Journalists, seasoned professionals who know the best way to tell stories in an engaging and entertaining way so a target audience will listen.
From single profile videos and team bios to sales videos and branded content creation, BizBOXTV has years of experience working with businesses just like yours, looking for a unique and powerful way to tell their stories, increase brand awareness and of course, sales. You are also looking for an incredible return on investment in this changing media landscape. This is why BizBOXTV was created. Professional YouTube video production & YouTube Video Advertising & YouTube Video Marketing does all that, and more.
As the entire media and advertising landscape experiences a massive shift, BizBOXTV is thrilled to be in a position to work with forward thinking companies driven to get and stay ahead of the curve via YouTube video. We have worked with hundreds of amazing YouTube video production clients in Calgary, Edmonton, Vancouver, Victoria, Toronto & in cities across Canada and North America over the past eight years. BizBOXTV is looking forward to growing and evolving with this ever-changing marketing and advertising landscape to be able to offer our clients the most innovative approaches to getting what they want, as well as getting the most value out of their marketing and advertising dollars.
BizBOXTV – Canadian YouTube Video Production, Video Marketing & Video Advertising – CANADA – Calgary, Edmonton, Toronto, Vancouver, Victoria, Nanaimo, Kelowna + MORE.
BizBOXTV: An Evolution in Media.
Do you have a Canadian YouTube Video production project you’d like to explore working with us on? Contact us today if you’re ready to step it up and enter the exciting and results-driven world of BizBOXTV: YouTube video production for business.
Press ‘play’ on YouTube Video Ads for your business!
Alberta HQ 403.239.1382
British Columbia HQ 250-933-1380
National/International 1.877.839.1382
- Published in Video Advertising, Video Marketing, Video Production, YouTube
Advertising
Advertising – BizBOXTV Video Advertising
Are you looking for a great way to Advertise your business?
Whether you have a local, national or international business, BizBOXTV offers a quick, easy and powerful way to get your business seen by it’s target demographic.
If you’ve been spending most of your hard earned marketing + advertising dollars and seeing little results, it’s time to reevaluate and consider the power of online video advertising.
Trusted by thousands of businesses and brands of all sizes for their marketing and advertising needs across the country, BizBOXTV knows how to tell the right story that engages your target audience.
VIDEO: DIGITAL vs TRADITIONAL ADVERTISING : Is Radio, TV, Print OR Online Video best to advertise your business?
“I invite businesses thinking about digital video and adding that to their advertising mix ~ there is a real opportunity to challenge what you conventionally do.”
Summary:
– All traditional forms of advertising are on the decline, as is the ROI associated with each method; TV, Radio, Print.
– Traditional advertising can’t offer the one key thing digital video advertising can can: accurate measurement.
– There is a massive shift away from traditional media to ‘media you can measure’, i.e. – digital advertising.
– BizBOXTV video advertising offers real-time results, meaning you can almost immediately see whether or not your ad is working + tweak until you get the powerful results you deserve.
– Shifting money away from traditional advertising to online video campaigns means a higher quality, more effective reach at a lower cost.
– With the digital opportunities that exist for brands and businesses today, connecting with your target audience is easier and more effective than ever.
“You have immediate access to enormous amounts of information to be able to make real time decisions when it comes to product development, launching of campaigns, interacting with your customers. Speed is the greatest advantage and now it’s an equalizer, regardless if you’re a multinational corporation or a start-up…”
Video by: BizBOXTV Advertising – Serving Business Clients Across CANADA (Calgary, Edmonton, Toronto, Vancouver and more) + NORTH AMERICA!
- Published in Video Advertising
Why Online Video? Why BizBOXTV? THIS is why…
Did you know? Online video is the most effective, engaging and informative way to promote your business?
Get the video you need now… and affordably… at BizBOXTV.
We create videos that sell, teach and entertain.
And… deliver them for you to use instantly, online.
Here’s how it works:
- VISION We work with you on messaging.
What’s your story? How do you want to broadcast your brand to the world? - CAPTURE Our team comes to your location to shoot your video.
It’s simple… and stress-free! Just a couple of hours then you can get on with your day. - CREATE Your story is weaved together in editing.
This is where the magic happens and your message is fine-tuned for the best results for your business. - LAUNCH Your video is available for you to use everywhere….
Your website, social media, email marketing, in-store, and video ad campaigns.
Video increases purchase intent by 97% plus brand association by 139%
Source: Unruly Media
It’s easy to get started.
Contact us today.
Soon, you’ll have the perfect video working 24/7 for your business.
We look forward to Broadcasting Your Brand… at BizBOXTV.
- Published in Video Advertising, Video Marketing, Video Production
5 ways to make video ads that increase sales
If you’re a business owner already using online video to promote or advertise your business, congratulations. You’re ahead of the curve. But if you haven’t yet considered using video to broadcast your brand, you’re missing out. Why? Because using online video will not only improve your search engine rankings and provide an effective marketing tool available to a worldwide audience, but also leave a lasting impression on potential customers and increase your sales.
Here are five things to keep in mind when using online video for your business:
1. Tell a story. One of the buzzwords characterizing the shift away from pure selling is ‘storytelling.’ In Carmine Gallo’s The Presentation Secrets of Steve Jobs, she says, “the single most important thing to dramatically improve your presentation is to have a story to tell.” With online video, story-driven videos are becoming more and more popular simply because they’re effective; in fact, videos that engage viewers with a story are more likely to be shared, liked and commented on. Consider it an opportunity to visually recount your story and show potential customers something they wouldn’t be able to see anywhere else.
2. Get personal. If you’re a quirky business owner or your company has a killer corporate culture, let it shine. Standing out means being yourself, and highlighting what differentiates your business from others. And although speaking to a lens can be unnerving for newcomers, you’ll come across more naturally if the videographer asks you questions, rather than having you deliver hard line.
3. Boost views and conversions with clear calls to action . Effective online video educates and entertains, but what you also want to make sure it does is inspires the viewer to act. If your online video campaign is more about branding, make sure you include a clear call to action; whether it be visit your website and store, call a phone number, buy now or connect with you on social media. Before this, however, you want to make sure your video gets played in the first place. A recent study shows that using active calls to actions like ‘Click to Play,’ or ‘Learn More,’ can increase a video’s view rate by 12 times over passive labels like ‘Video’ or ‘Video Here.’
4. Go pro. While many business owners produce their first videos themselves, based on thousands of client experiences, it’s likely you’re going to pay a professional to re-do it once you realize it’s lacking narrative and polish. Save yourself the time and added cost, and work with professionals from the very start. Online video is arguably the best marketing tool at your disposal, and the ROI is unquestionable. Bottom line: just because you could do it yourself or hire an amateur, doesn’t mean you should. Has it been successfully done before? Sure, but it’s rare and usually because the personalities in the videos are bigger than the distraction that bad video is. Consider your video your first point of contact with your prospective client. Would you want that to be anything less than the quality and professionalism your business represents?
5. Share-ability and engagement. Videos shared via social media are consumed more than text-based updates, which means there is more potential for a company’s message to be shared and seen via these platforms. “Consumers are more likely to enjoy a brand video and remember the brand involved if they come across it because of a social media recommendation,” according to a recent report . So when you make the move into video for your business, make sure you keep your potential ‘social’ audience in mind.
A number of studies have come to the same conclusion: online videos help businesses sell to affluent consumers. Internet Retailer states, “those who view a video are 144 per cent more likely to place that item in a shopping cart. 52 per cent say watching video makes them more confident about their purchasing decisions.” One more stat if you still need to be convinced: comScore reports, “consumers who watch a video are 64 per cent more likely to make a purchase than those who don’t.”
What are you waiting for? Consumers are ready and waiting to click play on your business’s video content.
Lisa Ostrikoff is a TV journalist and anchor-turned-creator of BizBOXTV, a Canadian online video production, advertising and social media marketing agency.
via 5 ways to create video ads that translate into cash.