YOUTUBE STATS: MUST-KNOW FOR MARKETERS
Google recently announced it’s Q2 2015 results, and the report should convince any smart marketer that YouTube has a massive place in the now, and the future of online video consumption.
Here are some of the key highlights that are critical for businesses to understand:
YouTube Watch Time has increased by 60% year-over-year
The average YouTube session on mobile is now 40 minutes
.. which is the fastest growth rate in viewing time in 2 years
YouTube’s top advertising partners increased their ad spend by 60%
On mobile, YouTube attracted more viewers aged 18-49 than any cable network
Google confirms YouTube has more than 1 billion active users
Viewers who entered YouTube via its homepage tripled compared to 2014
Paying attention? Great. Online video is here to stay, friends – there is no question. As a smart business owner, it only makes sense that you would put your brand exactly where your target market’s eyeballs are… and many of them are obviously glued to YouTube these days.
BizBOXTV Video Advertising clients have found success with both YouTube Video Ads & Facebook Video Advertising platforms, depending on their unique marketing & advertising goals… with unparalleled success when it comes to exposure, increased brand awareness and of course, sales.