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Why Online Video? Why BizBOXTV? THIS is why…

Saturday, 07 September 2013 by BizBOXTV

Did you know? Online video is the most effective, engaging and informative way to promote your business?
Get the video you need now… and affordably… at BizBOXTV.
We create videos that sell, teach and entertain.
And… deliver them for you to use instantly, online.

Here’s how it works:

  1. VISION    We work with you on messaging.
    What’s your story? How do you want to broadcast your brand to the world?
  2. CAPTURE    Our team comes to your location to shoot your video.
    It’s simple… and stress-free! Just a couple of hours then you can get on with your day.
  3. CREATE    Your story is weaved together in editing.
    This is where the magic happens and your message is fine-tuned for the best results for your business.
  4. LAUNCH    Your video is available for you to use everywhere….
    Your website, social media, email marketing, in-store, and video ad campaigns.

Video increases purchase intent by 97% plus brand association by 139%
Source: Unruly Media

It’s easy to get started.
Contact us today.
Soon, you’ll have the perfect video working 24/7 for your business.

We look forward to Broadcasting Your Brand… at BizBOXTV.

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  • Published in Video Advertising, Video Marketing, Video Production
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Video Views Reach Another All-Time High

Wednesday, 29 May 2013 by BizBOXTV
VIDEO PRODUCTION

ComScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that 181.9 million Americans watched 38.8 billion online content videos in April, while the number of video ad views reached an all-time high at 13.2 billion.

Top 10 Video Content Properties by Unique Viewers

Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in April with 154.6 million unique viewers, followed by Facebook with 627 million, VEVO with 52.9 million, NDN with 45.3 million, and Yahoo! Sites with 45.1 million. Nearly 39 billion video content views occurred during the month, with Google Sites generating the highest number at 13.0 billion and Facebook reaching an all-time high once again with 740.8 million. Google Sites had the highest average engagement among the top ten properties.

Top 10 Video Ad Properties by Video Ads Viewed

Americans viewed a record 13.3 billion video ads in April, with Google Sites ranking first with 2.4 billion ads. BrightRoll Platform came in second with 2.2 billion, followed by LiveRail.com with 1.7 billion, Adap.tv with 1.5 billion and Hulu with 1.4 billion. Time spent watching video ads totaled 5.1 billion minutes, with BrightRoll Platform delivering the highest duration of video ads at 1.1 billion minutes. Video ads reached 53 percent of the total U.S. population an average of 82 times during the month. Hulu delivered the highest frequency of video ads to its viewers with an average of 63.

Other notable findings from April 2013 include:

  • 84.7 percent of the U.S. Internet audience viewed online video.
  • The duration of the average online content video was 5.6 minutes, while the average online video ad was 0.4 minutes.
  • Video ads accounted for 25.5 percent of all videos viewed and 2.3 percent of all minutes spent viewing video online.

via comScore Releases April 2013 U.S. Online Video Rankings – comScore, Inc.

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  • Published in Video, YouTube
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Marketers Eye Web Video for 2009

Saturday, 28 March 2009 by BizBOXTV

Increasing spending to reach viewers

Marketers will take a closer look at online video in 2009, according to a survey conducted in December 2008 by PermissionTV.

More than two-thirds of respondent businesses said they would focus their budgets on web video this year.

Read the entire article: http://www.emarketer.com/Article.aspx?id=1006848

It’s something the founding team at BizBOXTV has had a ‘hunch’ about for the past few years or so… and is why we chose to launch our web & online video production company in Calgary this Spring.

Now serving the video production & video marketing needs of both small businesses and large brands  in Calgary, Edmonton, Toronto and Vancouver, BizBOXTV helps companies leverage the power of online video as part of their marketing and advertising campaigns.

Are you looking to explore online video marketing for your business or organization?

Contact BizBOXTV today to find out how professional web video can help Broadcast Your Brand™ to the masses.

Web Video Production Marketing Calgary Edmonton Toronto Vancouver BizBOXTV

Online Video Production – BizBOXTV
Calgary, Edmonton, Toronto, Vancouver

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  • Published in Video, Video Advertising, Video Marketing, Video Production, YouTube
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Experts: No stopping flood of Web Video

Wednesday, 07 February 2007 by BizBOXTV

Web video production video marketing calgary edmonton vancouver toronto victoria BizBOXTVMore accessible technology and maturing business models are opening the floodgates for Web video from both professionals and nonprofessionals, experts said at a conference Wednesday.

Jeremy Allaire, the CEO of Web video provider Brightcove, was the keynote speaker at the Massachusetts Institute of Technology’s Enterprise Forum’s Brave New Web conference. He said the Internet is rapidly moving from a “text Web” to a “video Web,” spurred by the dropping costs of producing and hosting video.

Allaire said high-quality professional video content is going online as media companies develop strategies to use the Web as distribution medium.

“We’re right on the verge of an inflection point where the quality (of Web video) will reach TV quality and the user interface will become a TV-like immersive experience,” Allaire said. “We’re likely to see a flood of quality video on the Web that the rights holders have allowed to go online. Within two years, it will be a bigger category.”

Unlike traditional entertainment media, however, end-user participation should be a big part of any online media strategy, Allaire said.

Brightcove is developing several “social media” additions to work with its video hosting and distribution system. The new features will allow viewers to a submit content and integrate with chat software to allow people to discuss videos online, Allaire said.

But despite the explosion of so-called user generated content made famous on video-sharing sites like YouTube, many of the business models for online media are immature, according to a panel on the media industry at the conference.

Alex Laats, CEO of audio and video search company Podzinger said that online content needs to be searchable and categorized into channels. Once that happens, online media will be more appealing to both consumers and advertisers.

“User-generated content is only important if it’s an aggregated community because in the aggregate, I can build business models around it,” Laats said. “If you can sort content into channels of media, you’d have more growth of online media.”

In addition, the advertising industry, which spends billions of dollars per year on television advertising, is very conservative and resistant to try things that are not measured and quantifiable, said Laurie Baird, director of technology partnerships for Turner Broadcasting System.

Niche audiences are developing around the Web where people can share videos and podcasts. That has led to a fragmentation of the media industry, more accustomed to dealing with the mass market.

“Everyone is an expert on something–I really truly believe that. This is given us a whole new level distribution,” said Jose Castillo, president of ThinkJose, a consultant on online media and communities.

Right now, traditional media companies are experimenting with media that combines both professional and nonprofessional material.

For example, Baird said that two weeks ago Turner Broadcasting launched a site called Super Deluxe, which is dedicated to comedy. The idea is to appeal to a niche audience of comedians and comedy fans, allowing people to submit videos and to rate videos.

“It’s a cross between Comedy Central and YouTube,” she said. “For Turner it’s a product that ultimately will be launched on video-on-demand, mobile devices, and a bunch of platforms.”

via Experts: No stopping flood of Web video – CNET News.

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  • Published in Video Advertising, Video Marketing, Video Production
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