BizBOXTV Calgary Video: Kaitlyn Gottlieb – Realtor / Real Estate: Kaitlyn brings a unique mix of education, skill, professionalism and innovation to her Real Estate clients and prides herself on conducting business with excellence. Kaitlyn brings enthusiasm and perseverance to the purchase or sale of your home and sets herself apart using a vast variety of electronic and printed marketing and promotional material taking her clientele and their properties to the next level. She is proud to be a representative of Calgary’s vibrant Real Estate market and is confident her clients will find her proficient, qualified and knowledgeable. Kaitlyn’s business is built on a foundation of experience and integrity and offers dedication, hard work and superior service.
Are you a business owner looking for Calgary Video Production for your business or brand? Then you’ve come to the right place: BizBOXTV Calgary Video Production + Advertising! We’ve worked with thousands of local businesses to produce their innovative and engaging videos, whether for internal or marketing use. Backed by decades of major market media experience, our Brand Journalism team knows the best way to tell your story.
BizBOXTV Calgary video clients & partners include major media networks, large corporations as well as small-medium businesses in all cities & industries across Canada and North America. The BizBOXTV difference? Our background comes from working in news… most of our core team are Journalists, professional storytellers who know the best way to share messages in an engaging and entertaining way so an audience will listen.
www.davenportmotorsports.com Calgary Web Video – Davenport Motorsports is Canada’s premier location for high-performance automotive servicing, parts and installation. With over 30 years experience supercharging domestic vehicles and providing custom performance packages coupled with top quality service in Calgary, why trust anyone else?
The Davenport Story
Davenport Motorsports is one of Canada’s longest running automotive performance facilities. Whether you are looking to supercharge your dream, or simply fine-tune your ride, our team of professional and enthusiastic sales staff and technicians are always on hand to assist you in meeting all of your performance parts and accessory needs.
Over the years Davenport has built its name around supercharging vehicles across a wide range of platforms. From thoroughbred performance vehicles like late model Corvettes, Camaros, and Challengers, to late model trucks and SUV’s including such fine examples as Cadillac Escalades and Ford Raptors, our depth and experience in supercharging is simply unmatched.
Today, with our expertise in automotive performance you will find that we can do any performance upgrade from a simple add on like an air intake and exhaust system, to heads and cam packages, to performance suspension upgrades and custom wheel and brake kits. Adding to our experience, we also offer ECU tuning and performance modifications for select import and exotic vehicles.
At Davenport we pride ourselves in having the industry’s top standard facilities at our disposal. Equipment such as our Dynojet™ Chassis Dynamometer, with air/fuel monitor and wide-band O2 sensor, is used to tune each vehicle and optimize each engine to its own unique and exacting specifications. This is a part of our dedication to offering you the best street legal performance available for your vehicle without negatively affecting everyday drivability. You can trust us to offer the highest quality products for your pride and joy.
As a part of our premium service, we also offer three of the world’s top quality wheel brands; HRE, Forgeline, and ADV.1 And with our extensive knowledge of tires, we can offer you the best combination of performance and durability for your vehicle application with top tire brands including; Michelin, Falken, Nitto, Bridgestone and Goodyear.
Davenport is Canada’s only authorized Lingenfelter performance engineering dealer and we are the exclusive Alberta distributor for Brabus, Techart, Novitec, and Startech.
Our Mission Statement
At Davenport Motorsports, it is our objective to give you the customer proven performance with unrivaled quality.
My career as a journalist spanned nearly a decade. When I left to launch a web-video startup, BizBOXTV, I quickly discovered storytelling was part of my DNA, evident in the process and style of my new media company and how it approached its first productions.
It wasn’t about story-boarding or scripting, it was about asking questions, getting answers, and weaving content together to produce an interesting and useful story. The benefits of combining the approaches of traditional journalism and brand storytelling seemed obvious.
Businesses are using social media, web video, and digital publishing to speak directly to consumers. It’s a way for brands, big and small, to use the approach of professional journalists to create, curate and share expert content in the form of blogs, articles and video. Brand journalism is obviously not as impartial as journalism, but it’s a way for a brand to engage an audience with relevant and interesting material. The content must be factual, and keep “relevance to the viewer” top of mind.
Marketing strategist David Meerman Scott, author of The New Rules of Marketing & PR, says “brand journalism is winning over direct marketing and PR attention-getting techniques.
“I’m convinced that those with the traditional skills of marketing, public relations, and copywriting are not the right people to create brand journalism content. Instead you need the skills of a journalist.”
Brand journalism is about facts and balance. It’s about telling an engaging story, and the goal is to educate rather than blatantly market. This way, readers or viewers are informed, and they become engaged with your business and it’s mission.
Home Depot is one major brand that has been creating expert content and useful do-it-yourself advice for a while, and it’s reaping the benefits. The content, whether it’s in the form of blog posts or web video, generally doesn’t try to sell anything directly. Instead, it keeps the focus on education.
Cisco is another example. On its blog, most of the articles and videos don’t mention the company at all. Its plan is to create a conversation and to position itself as a leader in the industry it represents. The company’s digital lead, Karen Snell, has said: “The goal was to generate engaging content to spark a conversation … If we can make people understand what Cisco is doing, then we’ve been successful.”
Boeing is often mentioned as a successful adopter of brand journalism. “When brand journalists think of what’s interesting to their audiences and create engaging content, they generate stories that can really take off,” writes communications director Todd Blecher. “This story is about testing the brakes on our new 747. It involves speeding an airplane down a runway, hitting the brakes just before takeoff. It ends with the brakes on fire, which is eye catching, to say the least.
“We’ve had millions of views, and our key messages about safety and durability reached more people through our website, YouTube channel, and Facebook than we would’ve ever reached with a traditional news release.”
There are huge benefits to providing content that educates and informs, and it’s easy to measure the return on investment. How many hits did it get? Was it shared? Did it spark conversation? As the public and businesses become increasingly “social,” brand journalism can make communicating with consumers more interesting, while setting a company apart from outdated “push” marketing approaches.
Businesses that do it properly can create a huge competitive advantage, while increasing their credibility and relevancy in the marketplace.
Lisa Ostrikoff is a TV journalist/anchor-turned-creator of BizBOXTV, a web video and social media marketing agency. Find her on Twitter and Facebook.
Calgary Business Video Production – Glassmasters Glass Replacement
Contact us today for superior service in windshield, side, rear glass replacement and repair.
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Car Dealerships Trust Glassmasters: Almost every single New Car Dealership in Alberta sub-contracts their glass replacements to a glass company, and in Alberta, GlassMasters Autoglass is the sub-contractor of choice for the majority of the dealerships including such prestigious name brands as Porsche, Jaguar, Volvo, Audi, Acura, Lexus, Mercedes, BMW, Aston Martin and Bentley.
In addition to their upper crust cousins we are a sub-contractor at least one of every mainstream dealership brand in the automotive industry today!
Calgary YouTube: Let customers discover your business
If you’re a small business, it’s doubtful any video about your product, service or personnel will be be seen by a billion people… but maybe a hundred thousand targeted customers would be nice. To get a fraction of that, you really ought to be using more video in your marketing, particularly through YouTube.
My law firm uses YouTube to advertise its lawyers and certain boutique practice areas, like franchising, animal law and immigration law, giving potential clients information about the practice area and also about the lawyer, who they might feel comfortable enough to hire…or not hire, simply as a result of the video. Other legal, accounting and services based organizations regularly use online video to market their professionals.
Going cheap can mean you look cheap. So hire a professional web video and social media marketing agency to produce and distribute a YouTube friendly video that can be accessed on your company’s website and circulated on other social media platforms like Facebook, LinkedIn and Twitter.
And if you’ve been featured in a traditional television interview, don’t let it go to waste. Try to get the interview downloaded to YouTube so that you can alert your clients, potential clients and other interested media. Professional public relations consultants can help you with that.
Perhaps the most important reason why you need more video was summed up best in an article by fellow columnist Lisa Ostrikoff of BizBOXTV: Want a higher search ranking overnight? Here’s how to do it. Referring to the need for your company’s web page to rank as high as possible in Google searches, she says “a quality web video hosted on your site makes the page 50 times more likely to be shown on the first page of Google search results”, which is where you want to be, because often, page 2 results might as well be page 6 results.
She goes on to say “Ever since Google purchased YouTube, the likelihood that [Google] will rank these videos favourably in search algorithms has markedly increased. In fact, it is possible to obtain a high ranking on Google practically overnight when web video is effectively used on a page. Google now rates web video even higher than high-quality, keyword-rich articles.”
So the most important reason to use more video is so that you have a better chance of being found higher on Google than your competitors.
BizBOXTV – Calgary Video
Broadcast Your Brand™ Brand Journalism™
Calgary Video Production Companies + Video Advertising + Video Marketing
BizBOXTV’s corporate video clients & partners include major media networks, large corporations as well as small-medium businesses in all cities & industries across Canada and North America.
The BizBOXTV difference? We’re not a traditional Calgary video production, marketing and advertising company with traditional agency approaches. We were founded in 2009, as this new digital & social world started making itself known, so our focus and expertise has been honed right here.
From single profile videos and team bios to sales videos and branded content creation, BizBOXTV has years of experience working with businesses just like yours, looking for a unique and powerful way to tell their stories, increase brand awareness and of course, sales. You are also looking for an incredible return on investment in this changing marketing and advertising landscape. This is why BizBOXTV was created. Professional video production, video marketing & video advertising does all that, and more.
As the entire marketing and advertising landscape experiences a massive shift, BizBOXTV is thrilled to be in a position to work with forward thinking companies driven to get and stay ahead of the curve. We have worked with hundreds of amazing Calgary video production clients across Canada and North America over the past four years. BizBOXTV is looking forward to growing and evolving with this ever-changing communications landscape to be able to offer our clients the most innovative approaches to getting what they want, as well as getting the most value out of their marketing and advertising dollars.
BizBOXTV – Calgary Video Production – Canada
BizBOXTV: An Evolution in Media.
Do you have a Calgary video production project you’d like to explore working with us on? Contact us today if you’re ready to step it up and enter the exciting and results-driven world of BizBOXTV: Calgary video production for business.
Press ‘play’ on web video for your business!
Calgary, Alberta CA HQ 403.239.1382
BizBOXTV: Calgary Video Marketing packs some punch.
If you don’t have high-quality online videos to demonstrate your products or to communicate company news, you’re missing out.
If a picture is worth a thousand words, then what’s the price of a video? The media landscape we are surrounded by today is dominated by television and the internet, so we are naturally disposed and conditioned to visual forms of mass and broadcast media. Our visual sense is what we rely on most readily to make judgments, and process and gather information. Ads, graphics and graphs can relay information, numbers and statistics, but video captures the imagination and transmits large amounts of information in a short period of time. If you think about it, these are the same goals any business has for their advertisements or presentations.
How a Business Can Use Calgary Marketing Video
The use of video can have many applications for a business: from advertising and marketing videos, to presentations for business partners and investors, to training videos or promotional videos. What BizBOXTV Calgary Marketing Video adds that print media doesn’t is the human element. It adds character, a face and a voice to the information.
In terms of business deals or promoting your company, a corporate video shows that you mean business: it shows that you are up to speed with current media and technology trends, it shows that you are willing to consider alternative or non-traditional avenues for marketing or communication, and it shows that you are willing to put money into growing your business. Corporate videos can also be used as a personal and honest look into the inner-workings of your company, giving customers or potential business partners the feel of transparency that allows them to trust you. Aspects of your business that would be simply conceptual in a presentation can be shown exactly as they are with a video walk-through of your company.
Your Calgary Marketing Video on the Internet
Like I said before, we live in a world dominated by visual media, and regardless of the scenario a person would probably be much more willing to watch a 30 second video rather than read a 500 word document. With the rise of an internet community that shares and communicates ideas, videos and news, one of the most powerful tools currently en vogue for spreading a message is the viral video. The rise of the viral video has been exponential with websites (like YouTube) and television programs now dedicated to spreading and sharing them. They spread like an epidemic from person to person – providing an incredibly powerful and personal word-of-mouth platform for sharing your video and your message.
Another revolutionary trait of video is that it can be viewed at any time. While commercials only run at specific intervals, and banners or billboards can only be seen by passers-by, viral videos, or even videos uploaded onto your company website, can be viewed at anytime anywhere from New York to California to Washington, or even across the globe. For the fraction of the cost of other types of marketing corporate videos can reach millions of people in a fun and personal way.
For a marketing video to gain momentum and popularity it has to be creative and polished. For these reasons I would suggest consulting a professional video production company, rather than attempting to make a video on your own. A crude, home-made video could have a negative effect on your business. A corporate video production company can help you craft and articulate the exact message you want to present, and make sure the video is eye-catching and memorable. In a crucial time where we are gravitating away from print media and towards the internet, it is important to keep your company on the cutting edge. A corporate video could be the perfect way to connect with your customers or business partners, show them who you are and what you have to offer.
BizBOXTV: Calgary Marketing Video – Brand Journalism™ Broadcast YOUR Brand™
Broadcasting the best businesses & brands.
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