TV-ad market: intense competition from online video
Broadcast-television ratings have dropped sharply this season. And that, combined with the weak economy and competition from other media, augurs badly for the spring ad-sales market, ad buyers and analysts say.
More TV ad dollars are expected to move to cable channels, a shift that has accelerated in the past couple of years. But both broadcast and cable television are facing more intense competition from online media, including Web video outlets.
Ratings declines have some marketers rethinking their ad-buying strategies, ad buyers said. Some are expected to shift money to cable channels, they said. While ratings have declined at some cable channels, ad prices on cable tend to be lower than on broadcast TV, according to ad buyers. In some cases, the Web could take a share of those dollars. “Advertisers have seen a significant shortage of ratings, and some are willing to take some money and move it online,” said John Muszynski, chief investment officer at ad company Publicis Groupe.
- Published in Video Advertising
Green Calgary
www.greencalgary.org/ Calgary Video : Green Calgary is a dynamic, non-profit urban environmental organization with a mission to empower Calgarians to create healthy homes and communities through environmental education, products and services. Since 1978 Green Calgary has sought to address a range of pressing urban environmental issues including pollution, waste management and resource conservation. As the nature and understanding of these and other issues has evolved over the years, so to has Green Calgary’s focus, programs and approach. In addition to providing information and raising awareness, our organization strives to provide the specific tools and resources that empower individuals and groups to make positive environmental changes.
Green Calgary empowers Calgarians to create healthy homes and communities through environmental education, products and services.
Green Calgary will play a significant role in bringing this vision to fruition in five to seven years…. ‘Calgarians are world leaders in urban environmental sustainability.’
- Activities
Green Workplace
Healthy Homes
Green Products
Environmental Education
Resources
Guides
Campaigns
Green Calgary is a not-for-profit organization that relies on fundraising to support its programs and services. Please click on the links to the left to find out more.
If you have a question that is not answered here or you would like more information please contact us at: [email protected] or by phone at [403] 230 1443.
Calgary Video Made Possible by First Calgary Financial
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“We like to say it’s easy being green with a little help, a little education, a little support and that sort of thing, it becomes easier and easier. That’s what we do. We come in and we help people through education and through advice, through hands-on support and services consulting with businesses and in the community and with families. I visit schools and other organizations to provide hands-on presentations where the kids get to experience what the environment and sustainable living is all about. The kids actually remember so much more when they get to experience something and for them to learn a topic and actually make realizations about how they impact the environment, can actually change their entire perspective. My role with the organization is to essentially help residents, people in their homes green their homes whatever that looks like for them. It’s a very holistic and personalized look at the home. We are able to tailor every visit to whatever the needs of the homeowner are. I think certainly the main areas are chemical use in the home and saving on utility bills. I think those are the primary concerns when we are going in to a home for the first time. I work on the Green Workplace Program. I’m a Green Workplace Consultant. I help businesses to reduce their environmental impact. Sometimes they don’t really know what their goals are; they just say, “Green our office,” and so we have to come in and help them refine their goals. Is it more around waste-related or is it more energy-related. We’re encouraging businesses to reduce their waste, recycle their waste. I feel like I’m making a difference in the Alberta Recycling climate, Calgarians are really open to the message. They’re a city where we really appreciate the beautiful environment that we have. I think the city of Calgary has set some excellent sustainability goals for the community and people are from all sectors are interested in being part of reaching those goals. I think a lot of people, they want to make change and they just don’t know where to start. That’s where we come in. www.greencalgary.org. People often need a helping hand and that friendly support. That’s what we’re here to do. I think it makes a big difference.”
- Published in Business Profiles, Calgary, New Releases
Glassmasters
www.glassmastersautoglass.com Calgary Corporate Video Production – Glassmasters: Masters in Replacement: Contact us today for superior service in windshield, side, rear glass replacement and repair. GlassMasters is a windshield repair company with locations and mobile service in Calgary, Red Deer and Edmonton.
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Car Dealerships Trust Glassmasters: Almost every single New Car Dealership in Alberta sub-contracts their glass replacements to a glass company, and in Alberta, GlassMasters Autoglass is the sub-contractor of choice for the majority of the dealerships including such prestigious name brands as Porsche, Jaguar, Volvo, Audi, Acura, Lexus, Mercedes, BMW, Aston Martin and Bentley.
In addition to their upper crust cousins we are a sub-contractor at least one of every mainstream dealership brand in the automotive industry today!
- Published in Business Profiles, Calgary, New Releases
Calgary Web Video Ads : 4 Tips
BizBOXTV has worked with hundreds of businesses for their corporate web video production needs!
Calgary Web Video Ads : 4 Tips
You’ve spent time money creating your web corporate video or videos, so take steps to make sure it gets the kind of attention you want it to get. Here are a few tips:
1. Don’t Show Your Web Video on Just Any Site – The study confirms the long-held belief that viewers equate the video ads they see with the sites they see them on.
2. Ban Auto-Play – You know how annoying it is when you visit a site and a web video ad on that page begins playing all by itself? Well, you’re not alone in finding that annoying; everyone does.
3. Left, Right, or Center: It’s All Good – One surprising result of the study is that the position of the web video ad on the page has no significant impact on the ad’s effectiveness. So don’t worry where the agency puts your ad — as long as it’s above the fold.
via Online Video Strategies, Platforms, News, and Tips
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It’s time to get your business on-board with web video production
Serving Calgary, Edmonton, Vancouver, Toronto & beyond,
BizBOXTV has the simple video creation solution
you’ve been looking for.
- Published in Video Advertising
BizBOXTV Testimonial – Concorde Entertainment – Calgary Marketing Video
Calgary Marketing Video : BizBOXTV
BizBOXTV: Calgary Video Marketing packs some punch.
If you don’t have high-quality online videos to demonstrate your products or to communicate company news, you’re missing out.
If a picture is worth a thousand words, then what’s the price of a video? The media landscape we are surrounded by today is dominated by television and the internet, so we are naturally disposed and conditioned to visual forms of mass and broadcast media. Our visual sense is what we rely on most readily to make judgments, and process and gather information. Ads, graphics and graphs can relay information, numbers and statistics, but video captures the imagination and transmits large amounts of information in a short period of time. If you think about it, these are the same goals any business has for their advertisements or presentations.
How a Business Can Use Calgary Marketing Video
The use of video can have many applications for a business: from advertising and marketing videos, to presentations for business partners and investors, to training videos or promotional videos. What BizBOXTV Calgary Marketing Video adds that print media doesn’t is the human element. It adds character, a face and a voice to the information.
In terms of business deals or promoting your company, a corporate video shows that you mean business: it shows that you are up to speed with current media and technology trends, it shows that you are willing to consider alternative or non-traditional avenues for marketing or communication, and it shows that you are willing to put money into growing your business. Corporate videos can also be used as a personal and honest look into the inner-workings of your company, giving customers or potential business partners the feel of transparency that allows them to trust you. Aspects of your business that would be simply conceptual in a presentation can be shown exactly as they are with a video walk-through of your company.
Your Calgary Marketing Video on the Internet
Like I said before, we live in a world dominated by visual media, and regardless of the scenario a person would probably be much more willing to watch a 30 second video rather than read a 500 word document. With the rise of an internet community that shares and communicates ideas, videos and news, one of the most powerful tools currently en vogue for spreading a message is the viral video. The rise of the viral video has been exponential with websites (like YouTube) and television programs now dedicated to spreading and sharing them. They spread like an epidemic from person to person – providing an incredibly powerful and personal word-of-mouth platform for sharing your video and your message.
Another revolutionary trait of video is that it can be viewed at any time. While commercials only run at specific intervals, and banners or billboards can only be seen by passers-by, viral videos, or even videos uploaded onto your company website, can be viewed at anytime anywhere from New York to California to Washington, or even across the globe. For the fraction of the cost of other types of marketing corporate videos can reach millions of people in a fun and personal way.
For a marketing video to gain momentum and popularity it has to be creative and polished. For these reasons I would suggest consulting a professional video production company, rather than attempting to make a video on your own. A crude, home-made video could have a negative effect on your business. A corporate video production company can help you craft and articulate the exact message you want to present, and make sure the video is eye-catching and memorable. In a crucial time where we are gravitating away from print media and towards the internet, it is important to keep your company on the cutting edge. A corporate video could be the perfect way to connect with your customers or business partners, show them who you are and what you have to offer.
via The Benefits of Corporate Video: How Video Can Help Promote Your Business Brand.
BizBOXTV: Calgary Marketing Video – Brand Journalism™ Broadcast YOUR Brand™
Broadcasting the best businesses & brands.
Are you next?
- Published in Calgary, Edmonton, New Releases, Toronto
Bridal Expo 2012
http://www.bridalexpo.ca/ BizBOXTV on-location @ the 2012 Bridal Expo in Calgary, Alberta.
Alberta’s Largest Fall Bridal (more…)
- Published in Business Profiles, Calgary, New Releases
Safeway – “Smokin’ Stampede”
Best Chili recipe recipe cooking tips how-to “Smokin’ Stampede”
- Published in Calgary, Edmonton, New Releases, Toronto
The CORE – Fun Accessories
The CORE’s Style Girls Nancy Taipale & Karen Judge know what it takes to be “Fashion Fabulous”. In this segment, (more…)
- Published in Calgary, New Releases