Online Video: more popular than Facebook & Twitter by 2017
Online video isn’t just growing fast, it’s growing faster than any other type of consumer service offering – and soon it’s going to be even more popular than Facebook, Twitter and Co, according to Cisco’s new Visual Networking Index forecast.
The newest edition of Cisco’s data-heavy report on how we all spend our time and bandwidth points to social networking as the world’s most popular type of consumer service, with 1.2 billion users worldwide tweeting, Facebooking and more around the world in 2012. That’s 66 percent of residential internet users, if you need to know. Cisco estimates that this number will grow to 1.73 billion users by 2017, which will then represent around 70 percent of the also-growing internet population.
Online video services on the other hand had just around 1 billion users worldwide in 2012, according to Cisco. The company estimates that this number will almost double by 2017, reaching close to 2 billion users worldwide. That means that in four years, 81 percent of the world’s internet users will also use online video services. In 2012, that number was still at around 58 percent.
All of those video streams will also have a major impact on bandwidth consumption: Cisco estimates that we are going to see 1.4 zettabytes of global end-user IP traffic in 2017. And here’s the kicker: That’s more IP traffic than the internet has seen in the last 18 years together. Here are a few more of Cisco’s observations and estimates with regards to online video:
Online video will account for 69 percent of consumer internet traffic by 2017 (up from 57 percent in 2012).
Mobile video will grow 16-fold from 2012 to 2017, and account for 66 percent of all mobile data traffic during that year.
Internet-to-TV streaming will grow from 1.3 exabytes per month in 2012 to 6.5 exabytes per month in 2017.
The number of web-enabled TVs in consumer’s homes will grow from close to 180 million in 2012 to 827 million in 2017.
Game consoles will become slightly less important as a way to bring internet video to the TV screen, while dedicated streaming boxes will see the biggest growth.
via Online video will be more popular than Facebook and Twitter by 2017 — Tech News and Analysis.
- Published in Video
100+ hours of video uploaded to YouTube every minute
“When YouTube’s site first launched in May 2005, we never could have imagined the endless ways in which you would inspire, inform and entertain us every day.”
Today, more than 100 hours of video are uploaded to YouTube every minute. That’s more than four days of video uploaded each minute! Every month, more than 1 billion people come to YouTube to access news, answer questions and have a little fun. That’s almost one out of every two people on the Internet.
Millions of partners are creating content for YouTube and more than 1,000 companies worldwide have mandated a one-hour mid-day break to watch nothing but funny YouTube videos. Well, we made that last stat up, but that would be cool (the other stats are true).
- Published in Video, Video Marketing, YouTube
Funds previously for print being shifted to social & video content
Marketers continue to spend more on custom content, according to a recently released study from the Custom Content Council. On average, companies allocate 39 percent of their marketing, advertising and communications budgets toward content creation.
While spending on all types of marketing rose 9.2 percent between 201 2 and 2013, there is an increasing push toward digital content marketing. Between 40 and 44 percent of survey respondents expect to increase their spending on SEO, web updates and social content.
Custom content gets faster, more social and visual
Marketers are striving to keep their online presences fresh, and are diversifying their custom content strategies, according to the study. Companies’ websites are now updated on average more than three times per week. However, they aren’t just winning their audiences over with blog posts and news stories – they are complementing their established web content with active social media participation and video.
“Funds that were previously earmarked for print are being shifted to social and video content,” said Lori Rosen Executive Director of the Custom Content Council.
Marketers are now using content crafted exclusively for social networks more often than other formats. Developing robust presences on social networks helps brands engage their customers, drive traffic back to their websites and educate prospective buyers to qualify sales leads, according to eMarketer. Data shows that user reviews on social sites have a growing influence on customers who are making car-purchasing decisions.
“In this survey, 62 percent of respondents now report using video in their content marketing. Branded video is closing in on web and print as one of content marketing’s most common form,” Rosen added.
Brafton recently reported that video content is also being consumed more rapidly by American consumers. ComScore’s Video Metrix data found that people watched 39.3 billion videos in March 2013.
Brands must recognize that content marketing is evolving. In order to reach target audiences, marketers may need to diversify their campaigns and interact with new and existing customers where they’re most active online.
via Custom content earns nearly 40 percent of marketing budgets.
- Published in Social Media Video, Video Advertising
Industry Milestone: Nielsen Expands Digital Measurement
Today Nielsen announced a pilot program for Nielsen Digital Program Ratings, which will measure audiences for TV content viewed online. A+E, ABC, AOL, CBS, The CW, Discovery Communications, FOX, NBC and Univision have all signed on to participate in this test, which will begin in May and run through July. Nielsen is a global provider of information and insights into what consumers watch and buy.
Nielsen Digital Program Ratings leverage the same measurement methodology used in Nielsen Online Campaign Ratings™, which delivers comprehensive, TV-comparable overnight metrics for online advertising campaigns. The pilot for Nielsen Digital Program Ratings will provide similar overnight audience data, including unique audience, stream counts and reach by age and gender for TV programming viewed online. Together, Nielsen Digital Program Ratings and Nielsen Online Campaign Ratings offer a more holistic view of the online and TV audience for both programming content and associated ad campaigns. The commercial release of Nielsen Digital Program Ratings is targeted for later this year and will include duration weighting of video and reporting of TV-comparable ratings.
“The potential to measure video viewing of specific programs on linear TV as well as the Internet is significant,” said Alan Wurtzel, President of Research and Media Development, NBCUniversal. “It’s an important step toward reaching the ‘holy grail’ of true cross-platform measurement.”
via Nielsen Expands Digital Measurement With Pilot Program for New Content Ratings.
- Published in Social Media Video
Audi Q7 – Glenmore Audi
- Published in Automotive Marketing, Calgary, Video
Redline Real Estate Group – Sales
www.redlinerealestate.ca Redline has re-invented the solution to your real estate needs in the Calgary area. Our full service residential sales brokerage stands alone. Our wide range of services and experience provides our clients with access to a greater knowledge base than our competition. It’s time to add a breath of fresh air to your Calgary real estate landscape!
- Published in Calgary, New Releases
Redline Real Estate Group – Profile
http://www.redlinerealestate.ca Redline Real Estate was founded in 2005 as a real estate holdings company for revenue generating properties in the Calgary area. The company was started by two long time friends Brett Turner and Darren Langille. While both being accomplished engineering graduates they also shared a mutual passion for real estate and small business entrepreneurship.
Brett and Darren quickly moved to take their enterprise to the next level. After being licensed for a few years in both the mortgage and real estate fields Redline opened their own brokerages to launch their vision to the next level. Along the way they expanded their real estate investment knowledge by successfully completing various investment property acquisitions, rehabilitations and exits while continuing to add fundamentally sound holding properties to Redline’s long term portfolio.
As a natural progression from their investment property origins Brett and Darren have expanded Redline’s business to now include a full service residential property management division, full scale renovation company and general handyman/property service division.
Calgary’s real estate consumer now has an alternative — One business to provide balanced professional advice and a team of specialists to coordinate their entire real estate transition. Redline’s revolutionary approach aligns the most important aspects of real estate service, and will allow Calgarians to experience the next level of professionalism from start to finish.
- Published in Calgary, New Releases
Redline Real Estate Group – Mortgages
www.redlinerealestate.ca At Redline Real Estate, we are a full service mortgage brokerage that markets your profile to the best lenders in Canada’s competitive mortgage industry! So Apply for your mortgage today!
- Published in Calgary, New Releases
Redline Real Estate Group – Renovations
www.redlinerealestate.ca We do it all! Whether it’s a kitchen or bathroom makeover, or giving you the dream basement you always wanted. Whether it’s building, or completing your garage, or performing an addition to your current residence, there is no job we can’t handle.
Redline has years of experience with the smallest of handyman jobs, all your residential interior/exterior renovation needs and for business owners the expertise to conduct your commerical leasehold improvements. We are licensed – bonded – insured and can get you a free quote within a couple of days.
- Published in Calgary, New Releases
Dare To Care – Anti-Bullying Pt. 2
www.daretocare.ca
What is Dare to Care?
The Dare to Care program is a fully comprehensive approach to dealing with bullying and challenges within school communities. This comprehensive approach involves students, teachers, parents and the community in an effort to eliminate bullying and other dangerous behaviors from their schools and, in turn, create an atmosphere of tolerance and respect.
The Dare to Care program helps school communities, from Kindergarten to Grade 12, create a common language which then allows for more consistent intervention and follow through when dealing with challenging issues.
Lisa Dixon–Wells
[email protected] | (403) 620–5156
Lisa has been working in school systems across Western Canada since 1990. After completing her M.Ed in Educational Psychology (1997), Lisa’s focus has been on Comprehensive Guidance and Bully Prevention. As the creator of the Dare to Care program, her work has focused on early prevention and intervention in elementary and junior high schools. Through professional development, parent information nights, and classroom facilitation (including assemblies, student forums, and role playing), Lisa has helped over 200 schools create and maintain safe and caring school environments. As well as her expertise in the area of bullying, discipline and community building, Lisa has assisted schools in the development of clear and concise school discipline policies.
- Published in Calgary