Twitter CEO Dick Costolo and his team are launching a new video content promotion tool called Twitter Amplify. The launch partners include A&E, Bloomberg TV, Clear Channel, Discovery, MLB, New York magazine, NCM, PGA Tour, The Audience, Time Inc., Vevo, Vice, Variety, and Warner Music Group. The new product allows media companies to push small

Consider this: anyone, strangers included, can tell a great deal about you via your digital footprint; that is, the trail you leave behind as you share updates, post pictures or check into places. It’s likely that you’re broadcasting what you look like, where you work, where you’ve been, who you know, what you like to

Facebook is reportedly plotting a way to squeeze even more adverts into your News Feed — and this time they’ll be moving pictures! Zuckerberg and pals are going to debut the new video ads in July, the Financial Times reports, in a bid to wring more cash out of the 750 million-strong social network. Adverts

Marketers continue to spend more on custom content, according to a recently released study from the Custom Content Council. On average, companies allocate 39 percent of their marketing, advertising and communications budgets toward content creation. While spending on all types of marketing rose 9.2 percent between 201 2 and 2013, there is an increasing push

Traffic to Twitter’s video-sharing network Vine exploded last month, making Vine.com one of the fastest-growing sites in America. Vine hit second place on Compete.com’s fast mover list for April, surpassing two million unique visitors to the website alone. “We may be witnessing the rise of Twitter’s recently acquired Vine,” Compete.com’s Conor O’Mahony said in an

You can now add video to professional profiles on LinkedIn, according to the LinkedIn Blog. With this new feature, you can now “tell a story” through video as you look for professional connections or a new job or whatever you use LinkedIn for. Getting noticed is obviously a competitive business, and video is obviously sweeping

Instagram is adding one of Facebook’s most popular features — photo tagging — to its iOS and Android apps Thursday. You can now tag people in photos, and browse feeds of photos you and others appear in. Previously, the only way to find out whether a photo of you was uploaded to Instagram was to

US moms continue to increase their social media usage. According to a March 2013 study by comScore for online parenting resource BabyCenter, more than 90% of US mom internet users reported using social media on a regular basis. BabyCenter estimated that 20% more moms used social media in 2013 than did so in 2010. At

Twitter advertising  now has options for all U.S. users. The company had previously made advertising on the platform invite-only. Twitter advertising was first introduced  in 2010, and has been expanding advertising on the social network ever since. Most recently, Twitter opened its advertising API to third parties, which will let larger advertisers create more sophisticated

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