Hashtag Gallery – Toronto Art Gallery
http://www.hashtaggallery.com/ WELCOME TO HASHTAG GALLERY
Hashtag Gallery was opened in April of 2012 with a mandate to bring the brightest artistic talent in Toronto together with established artists from a variety of backgrounds to showcase a carefully curated roster of talent on both the critical and commercial contemporary arts stage. The artists we select to represent are carefully chosen for their technique and artistic ability and represent what we believe to be the next generation of successful Canadian artists across a range of media and disciplines.
What’s in a name? At Hashtag, we want to acknowledge the role that the internet and social media play in all our lives — in the way we stay connected, discover new ideas and interact with creativity. We want to be revolutionary by going back to basics — giving these living, online communities a touchstone in the Toronto contemporary art world, and in turn providing our roster of exceptionally talented artists professional representation within a social, supportive, art conscious community. Hashtag represents the energy of the online revolution, its creative potential, and provides a social and cultural hub for the discovery of lively and engaging fine art.
#THANKSFORVISITINGUS
- Published in Toronto
Why Your Business Needs Video Testimonials
Whether your company is selling a product or service, professional video testimonials have the power to swing purchasing decisions in your favour in a big way. Here’s why:
Consumers have a voracious appetite for video
Video consumption is increasing year after year: 92 per cent of Canadians now tune in at home or work, according to comScore, with more consumers scouring the second-largest search engine, YouTube, for business, service and product information.
Furthermore, video seems to offer a higher degree of authenticity as it allows viewers to see and hear from a client delivering the testimonial.
Real recommendations rock
You may think your products and services are great, but do your customers feel the same way? The reason platforms such as TripAdvisor and Yelp are so popular is that they present real stories about customer experiences and feedback, which carry a lot more weight than what a company has to say about itself.
Establish trust with the brand
Giving your clients the opportunity to offer their opinions adds a powerful layer of transparency to your brand. Viewers can watch real people provide genuine feedback, and the topics they cover will often address their main concerns about your business.
Content is king
When working with a company to produce your business’s video testimonials, it’s important to be clear on your messaging. Vague testimonials won’t spark the same response as topic-specific testimonials.
For example, if you have a car dealership, you may want to focus on questions such as: What was the experience like working with your sales team? How much money did your customers save? How did they find the process of buying a car through your dealership? What exactly do you love about your car? Why would they recommend others work with your clients?
Any unique features you would promote about your business tend to be great areas around which to produce testimonial videos.
An effective selling tool
If positioned properly, professional-looking videos are some of the most powerful tools a business can have in its marketing toolbox. The top places to promote your testimonial videos are: on your website, on relevant social media platforms, in e-mail signature, in-store displays, presentations, trade shows, client quotes and proposals.
Loyal clients will be happy to help
Video is such a powerful vehicle to communicate experience, and using it strategically will work wonders for any business. Leverage your loyal customers by asking them to provide testimonials about your business. If the video testimonials come across as honest and trustworthy, more and more potential customers will respond, translating into great results for your bottom line.
Special to The Globe and Mail
Lisa Ostrikoff is a TV journalist and anchor-turned-creator of BizBOXTV, a Canadian online video production, advertising and social media marketing agency.
via Why your business needs video testimonials – The Globe and Mail.
- Published in Lisa Ostrikoff - The Globe And Mail, Video Marketing, Video Production
Facebook Video Production: Views Hitting All-Time Highs
Facebook reached a new high last month with almost 558 million video views, according to comScore’s February 2013 US Online Video Rankings.
For the month, Facebook was second with 61.2 million unique video viewers — well behind Google/YouTube’s 150.6 million uniques. Facebook’s 558 million video views was third overall, way behind Google/YouTube’s 11.3 billion and AOL with 570 million video views. Facebook is near the bottom when it comes to engagement, with an average of 19.9 minutes per viewer (MPV) during February. The only Top 10 video site with lower engagement is Amazon at 12.6 MPV.
Facebook video production views wasn’t the only online video record last month. ComScore says Google/YouTube set a new high with more than 2.2 billion video ads delivered in February — almost a quarter of the overall 9.9 billion video ads that were shown during the month.
via Facebook’s 558 Million Video Views In February Is Its All-Time High [comScore].
Are you looking for a company to create your business/brand’s Facebook Video Production?
BizBOXTV
A Facebook Video Production Company – Serving: Calgary, Edmonton, Toronto + more!
Broadcast Your Brand™ Brand Journalism™
- Published in Facebook, Video Production
Calgary Video Production – Why Your Business Needs Video Testimonials
Calgary Video Production – Why Your Business Needs Video Testimonials
Whether your company is selling a product or service, professional video testimonials have the power to swing purchasing decisions in your favour in a big way. Here’s why:
Consumers have a voracious appetite for video.
Video consumption is increasing year after year: 92 per cent of Canadians now tune in at home or work, according to comScore, with more consumers scouring the second-largest search engine, YouTube, for business, service and product information.
Furthermore, video seems to offer a higher degree of authenticity as it allows viewers to see and hear from a client delivering the testimonial.
Real recommendations rock
You may think your products and services are great, but do your customers feel the same way? The reason platforms such as TripAdvisor and Yelp are so popular is that they present real stories about customer experiences and feedback, which carry a lot more weight than what a company has to say about itself.
Establish trust with the brand
Giving your clients the opportunity to offer their opinions adds a powerful layer of transparency to your brand. Viewers can watch real people provide genuine feedback, and the topics they cover will often address their main concerns about your business.
Content is king
When working with a company to produce your business’s video testimonials, it’s important to be clear on your messaging. Vague testimonials won’t spark the same response as topic-specific testimonials.
For example, if you have a car dealership, you may want to focus on questions such as: What was the experience like working with your sales team? How much money did your customers save? How did they find the process of buying a car through your dealership? What exactly do you love about your car? Why would they recommend others work with your clients?
Any unique features you would promote about your business tend to be great areas around which to produce testimonial videos.
An effective selling tool
If positioned properly, professional-looking videos are some of the most powerful tools a business can have in its marketing toolbox. The top places to promote your testimonial videos are: on your website, on relevant social media platforms, in e-mail signature, in-store displays, presentations, trade shows, client quotes and proposals.
Loyal clients will be happy to help
Video is such a powerful vehicle to communicate experience, and using it strategically will work wonders for any business. Leverage your loyal customers by asking them to provide testimonials about your business. If the video testimonials come across as honest and trustworthy, more and more potential customers will respond, translating into great results for your bottom line.
Special to The Globe and Mail
Lisa Ostrikoff is a TV journalist and anchor-turned-creator of BizBOXTV, a Canadian online video production, advertising and social media marketing agency. BizBOXTV launched as a Calgary Video Production company in 2009 and has been broadcasting hundreds of brands since then. Is your business next?
- Published in BizBOXTV News
Why You Need Video Testimonials – Calgary Business
Why You Need Video Testimonials – Calgary Business
Whether your Calgary company is selling a product or service, professional video testimonials have the power to swing purchasing decisions in your favour in a big way. Here’s why:
Consumers have a voracious appetite for video
Video consumption is increasing year after year: 92 per cent of Canadians now tune in at home or work, according to comScore, with more consumers scouring the second-largest search engine, YouTube, for business, service and product information.
Furthermore, video seems to offer a higher degree of authenticity as it allows viewers to see and hear from a client delivering the testimonial.
Real recommendations rock
You may think your products and services are great, but do your customers feel the same way? The reason platforms such as TripAdvisor and Yelp are so popular is that they present real stories about customer experiences and feedback, which carry a lot more weight than what a company has to say about itself.
Establish trust with the brand
Giving your clients the opportunity to offer their opinions adds a powerful layer of transparency to your brand. Viewers can watch real people provide genuine feedback, and the topics they cover will often address their main concerns about your business.
Content is king
When working with a company to produce your Calgary business’s video testimonials, it’s important to be clear on your messaging. Vague testimonials won’t spark the same response as topic-specific testimonials.
For example, if you have a car dealership, you may want to focus on questions such as: What was the experience like working with your sales team? How much money did your customers save? How did they find the process of buying a car through your dealership? What exactly do you love about your car? Why would they recommend others work with your clients?
Any unique features you would promote about your business tend to be great areas around which to produce testimonial videos.
An effective selling tool
If positioned properly, professional-looking videos are some of the most powerful tools a Calgary business can have in its marketing toolbox. The top places to promote your testimonial videos are: on your website, on relevant social media platforms, in e-mail signature, in-store displays, presentations, trade shows, client quotes and proposals.
Loyal clients will be happy to help
Video is such a powerful vehicle to communicate experience, and using it strategically will work wonders for any Calgary business. Leverage your loyal customers by asking them to provide testimonials about your business. If the video testimonials come across as honest and trustworthy, more and more potential customers will respond, translating into great results for your bottom line.
Calgary Business Video : BizBOXTV
- Published in BizBOXTV News
Toronto Video Production
BizBOXTV- A Toronto Video Production Company — Serving: Calgary, Edmonton, Toronto + more!
Broadcast Your Brand™ Brand Journalism™
Online Toronto Video Production + Video Advertising + Social Media Marketing
BizBOXTV’s corporate video clients & partners include major media networks, large corporations as well as small-medium businesses in all cities & industries across Canada and North America.
The BizBOXTV difference? We’re not a traditional Toronto video production company with traditional approaches. We were founded in 2009, as this new digital & social world started making itself known, so our focus and expertise has been honed right here. Our background comes from working in news… most of our core team are Journalists, seasoned professionals who know the best way to tell stories in an engaging and entertaining way so a target audience will listen.
From single profile videos and team bios to sales videos and branded content creation, BizBOXTV has years of experience working with businesses just like yours, looking for a unique and powerful way to tell their stories, increase brand awareness and of course, sales. You are also looking for an incredible return on investment in this changing media landscape. This is why BizBOXTV was created. Professional Toronto video production does all that, and more.
As the entire media and advertising landscape experiences a massive shift, BizBOXTV is thrilled to be in a position to work with forward thinking companies driven to get and stay ahead of the curve via video advertising. We have worked with hundreds of amazing video production clients in Calgary, Edmonton, Toronto & in cities across Canada and North America over the past four years. BizBOXTV is looking forward to growing and evolving with this ever-changing communications landscape to be able to offer our clients the most innovative approaches to getting what they want, as well as getting the most value out of their marketing dollars.
BizBOXTV – Toronto Video Production – Canada
BizBOXTV: An Evolution in Media.
Do you have a Toronto online video production project you’d like to explore working with us on? Contact us today if you’re ready to step it up and enter the exciting and results-driven world of BizBOXTV: Toronto video production for business.
Press ‘play’ on web video for your business!
Calgary, Alberta CA HQ 403.239.1382
National/International 1.877.839.1382
[email protected]
- Published in Toronto
1 in 3 consumers use YouTube Video as their avenue to buy
Research posted by Google’s Retail Advertising blog has shown online shopping trends in 2012 were strongly influenced by web video. Calgary-based video production company, BizBOXTV, continues to meet the rising demand from their small and large business clients.
With the advent of web video, the landscape for retail shopping online has undergone a massive change. Google confirms 4 /10 shoppers who visit a store in person or online do so as a direct result of watching a video online.
“We’ve long been plugged into the growing trends when it comes to digital media and online video for our clients”, says Lisa Ostrikoff, former TV Journalist turned CEO of BizBOXTV. “I am pleased to see that already, 34% of potential buyers are encouraged to purchase after viewing an online video…” That’s more than double the influence a traditional TV ad has.
Google’s also confirms that 1/3 consumers use YouTube as their avenue to buy. They use online video as a tool to help make both large and small purchase decisions, and are increasingly using mobile devices to research and shop.
“What’s wonderful, is that an experience previously only available in-person and in-store, is now available online for shoppers… and this evolution presents a huge opportunity for businesses. We’re only going to see the relevance and importance of video increase over the next decade. Any business that pays attention to what’s happening online will be able to get and stay ahead of the curve” says Ostrikoff.
Hand in hand with Google’s findings, BizBOXV Calgary has seen an organic increase in demand for business and corporate web videos not only locally, but in other Canadian cities. “BizBOXTV has been fortunate to be able to keep it’s finger on the pulse of where all of *this* is going. I believe that, paired with our team’s unique TV news and journalism backgrounds, online video and online storytelling will continue to increase in demand. BizBOXTV’s future is bright” Ostrikoff says.
About BizBOXTV
BizBOXTV is an online video production and advertising agency with it’s Head Office/Studios based out of Calgary, Alberta. BizBOXTV also works with clients across Canada on their online video production needs.
- Published in BizBOXTV News
Toronto Video Production: CIBC Rogers – 1st mobile credit card transaction in Canada
Toronto Video Production: BizBOXTV Toronto Online Video
“CIBC and Rogers today announced they have completed the first point-of-sale mobile credit card transaction in Canada using the secure SIM card inside an NFC-enabled smartphone. Simon Whitfield, Pan American Games and Olympic medalist, performed the credit card transaction, buying coffee at Tim Hortons using the CIBC Mobile Payment™ App on a BlackBerry® smartphone from Rogers.
This new way to pay will be available to CIBC credit card clients using a Rogers smartphone, allowing them to pay for coffee, groceries, and other everyday purchases simply by holding their smartphone up to one of the tens of thousands of contactless payment terminals at merchants across Canada.
“We’re pleased to make history in mobile commerce in Canada by completing the country’s first mobile credit card transaction,” said David Williamson, Senior Executive Vice-President and Group Head, Retail and Business Banking, CIBC. “Getting a coffee while you are on the go is just one example of the kind of transaction that’s going to be made easier when you can pay in just seconds with a CIBC credit card on your smartphone, and we’re excited about the possibilities this offers our clients.”
“Canadians are amongst the most connected consumers around the world, and we have put Canada on the world stage today as a global leader in mobile commerce,” said David Robinson, Vice President of Emerging Business, Rogers Communications. “We are passionate about delivering technology innovations and powering new mobile experiences for our customers,” said Robinson. “Making the first mobile credit card payment means that we are one step closer to allowing Canadians to store everything they need, securely, in their smartphone.”
The new mobile payments capability from CIBC and Rogers means clients will be able to pay with their CIBC credit card, whether Visa or MasterCard, without retrieving the plastic card from their wallet or purse. They can simply hold their Rogers BlackBerry® smartphone up to a contactless payment terminal and the payment will be automatically charged to their CIBC credit card. The CIBC Mobile Payment App will be accepted at the tens of thousands of Visa payWave™ and MasterCard PayPass™ contactless terminals across Canada and around the world.
As the rollout to clients begins, the new CIBC Mobile Payment App will initially be available on two smartphones on the Rogers wireless network – the BlackBerry® Bold™ 9900 and BlackBerry® Curve™9360, beginning November 16th 2012. As of today, NFC SIM cards required to access the solution on Rogers suretap™ ready devices can be ordered online. Additional suretap-ready devices will support the solution in 2013, including Android and Windows Phone 8 platforms, broadening the offer to more Canadians.
The initiative brought to market by CIBC and Rogers represents the first time a bank and a wireless carrier have joined forces to offer a commercially available mobile payments solution to Canadians that leverages the secure SIM card inside an NFC-enabled device. This new solution aligns to guidelines announced earlier this year by the Canadian Bankers Association for mobile payments in Canada, as well as those developed by respected international associations such as the GSM Association (GSMA), the association of mobile operators and related companies dedicated to standardizing and supporting GSM technology and Global Platform, a cross industry, not-for-profit association focused on secure and interoperable deployment and management of embedded applications on secure chip technology.
This new mobile payment solution arrives in Canada at a time when smartphone growth is accelerating among Canadians. A recent Harris/Decima poll shows that 44 per cent of Canadians said they now own a smartphone, and within that group, 47 per cent said they are interested in using mobile payments.
Forecasts for mobile commerce suggest that it will become a significant method of payment in just the next few years. By 2016, Technology Strategy International forecasts that almost 80 per cent of the smartphones in Canada will be NFC-enabled, and IE Market Research forecasts total mobile payments in Canada will reach $14.2B.
“In a few years, a mobile wallet will be as common as a camera on a smartphone. The opportunity in mobile payments for our business is just getting started – our vision is to take the millions of cards Canadians carry today and to make them instantly accessible and secured on the SIM card of a smartphone,” noted Robinson.
www.cibc.com/mobilepayment
www.rogers.com/suretap”
CNW SERVICES.
Toronto Video Production by BizBOXTV
- Published in Calgary, Edmonton, New Releases, Toronto
CEOs need to get comfortable with online video
The relevance of video for business continues to increase as the digital world we live in constantly evolves.
“Putting video on websites has been a huge success …” according to MarketingSherpa. “Marketers gave us hundreds of great examples touching on dozens of ways in which using video has had a positive impact on sales, lead generation, and improved customer relations.”
There are many ways businesses can use video: company profiles, testimonials, product profiles, how-to’s. One main area I focus on, coming from a journalism background, is to feature business owners in 99 per cent of video productions. Having done many business “features” in TV news, it just made sense that people would want to hear from the people driving the rather than a random spokesperson or actor.
My thought process? “Where’s the authenticity in that?” As a budding entrepreneur, I also knew what would and wouldn’t work on the flip side, as a consumer.
So, should the boss step into the spotlight when a company is considering a video presence? A recent report released by Ace Metrix concluded ads that feature CEOs outperform those that don’t. “The aim is to introduce the CEO as a real human being who provides a face, a real life story and a personality that viewers can associate with the brand.”
From the report, a few other things to keep in mind:
Presence: A CEO that is perceived as “genuine” is critical to an effective on-camera success. Personal charisma and the ability to communicate authentically are signs your boss may be camera ready.
Commitment is key: Most brands use the CEO concept sparingly, dedicating most of their advertising to non-CEO content. Those who commit see better results. Papa John’s and Samuel Adams are examples of brands who have fully committed to the “CEO as the frontman” strategy.
As you can see if you click through the hyperlinks, the final result can be a lot of fun, and pack a lot of emotional punch.
Don’t think you or your boss are ready to roll and record? A little coaching, thoughtful pre-production and a relaxed atmosphere works wonders. A lot of what comes across on camera has a lot to do with who’s behind the camera, and who’s in the edit suite, making sure your final video product accurately portrays your brand messaging and energy.
The importance of telling your business story cannot be underestimated. Every business has one to tell, and it’s those stories that connect and resonate with people. Stories make us human and offer a tremendous opportunity to establish trust and rapport, which in the business world means more business. At the very least, it’s worth a shot.
Lisa Ostrikoff: Special to The Globe and Mail
First Published Thursday, Oct. 11 2012
- Published in Lisa Ostrikoff - The Globe And Mail, Video, Video Marketing, Video Production
Coverall – Commercial Cleaning
http://www.coverall.com/ About Coverall
Since 1985, Coverall has provided cleaner work environments for a wide variety of (more…)
- Published in Business Profiles, Calgary, Edmonton, New Releases
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