Facebook Video Ad Spends Rising The third quarter of 2015 marked the first time spending on Facebook video ad spending topped spending on photo ads, according to SocialCode, a Facebook Marketing Partner. SocialCode attributed the surge in Facebook video advertising by its clients to the social network’s introduction of target rating point buying for video
- Published in Facebook, Video Advertising
Paid advertising on social media properties is delivering a solid return on investment, according to marketers in a recent eMarketer’s report called “Social Advertising Effectiveness Scorecard: Industry Execs Grade the Leading Platforms.” “The executives we interviewed said one of the key strengths of paid social media advertising is its targeting capabilities,” said eMarketer principal analyst
- Published in Facebook, Social Media Video, Video Advertising
Facebook Hits 8 Billion Video Views/Day, Challenges YouTube Did you know? More than 1 billion people use Facebook every single day 1.39 billion people now use Facebook on mobile devices, including more than 1 billion on Android There are 8 billion daily video views on Facebook More than 500 million people watch videos on the
- Published in Facebook, Video Advertising, YouTube
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FACEBOOK VIDEO ADS: a game changer Facebook is stepping up it’s video ad game in a big way. The social media giant has announced advertisers will only be charged if a video is viewed for at least 10 seconds vs being charged after a video would auto-play in the newsfeed for at least 3
- Published in Facebook, Video, Video Advertising
Odds are that you don’t need stats to prove video is exploding on Facebook, however. Just scroll through your own News Feed. Video is everywhere. The amount of video posted from people and brands to Facebook’s News Feed increased 260% year-over-year, Facebook recently reported. With the proliferation of video on Facebook, it’s becoming increasingly important
- Published in Facebook
Massive Potential Awaits Canadian Advertisers With Facebook Video Ads Canada loves it’s internet… and it’s social media. In fact, Canada was one of the first countries to fall head over heels for Facebook, and now, more Canadians log into Facebook every day than anywhere else in the world. As a business owner, if you’re not
- Published in Facebook, Lisa Ostrikoff - The Globe And Mail, Video, Video Advertising
Facebook users are impacted by video ads even before viewing them for a full second, according to a Nielsen study commissioned by the social network’s marketing science team. Facebook explained the motivation behind the study in a Facebook for Business post: Online channels like News Feed changed how people consume content, giving them the power to decide what
- Published in Facebook
Facebook reached a new high last month with almost 558 million video views, according to comScore’s February 2013 US Online Video Rankings. For the month, Facebook was second with 61.2 million unique video viewers — well behind Google/YouTube’s 150.6 million uniques. Facebook’s 558 million video views was third overall, way behind Google/YouTube’s 11.3 billion and
- Published in Facebook, Video Production