Paid advertising on social media properties is delivering a solid return on investment, according to marketers in a recent eMarketer’s report called “Social Advertising Effectiveness Scorecard: Industry Execs Grade the Leading Platforms.” “The executives we interviewed said one of the key strengths of paid social media advertising is its targeting capabilities,” said eMarketer principal analyst

Videos on Facebook now get 4 billion daily views, almost four times the figure from a year ago, according to Fortune. And it’s working for online publishers too: Buzzfeed had 500 million video views on Facebook in April, while Mic saw 33 million views from 8 videos in just two months. That kind of reach will

Massive Potential Awaits Canadian Advertisers With Facebook Video Ads Canada loves it’s internet… and it’s social media. In fact, Canada was one of the first countries to fall head over heels for Facebook, and now, more Canadians log into Facebook every day than anywhere else in the world. As a business owner, if you’re not

Facebook users are impacted by video ads even before viewing them for a full second, according to a Nielsen study commissioned by the social network’s marketing science team. Facebook explained the motivation behind the study in a Facebook for Business post: Online channels like News Feed changed how people consume content, giving them the power to decide what

Radio, TV, Print OR Online Video best to advertise your business? “You’re seeing a massive shift from traditional media into media you can measure….”

If you’re a business owner already using online video to promote or advertise your business, congratulations. You’re ahead of the curve. But if you haven’t yet considered using video to broadcast your brand, you’re missing out. Why? Because using online video will not only improve your search engine rankings and provide an effective marketing tool

The total time spent on Facebook has increased nearly 700% year over year, according to Nielsen. Nielsen reported Tuesday that total time spent on the social networking site rose from 1.7 billion minutes in April 2008 to 13.9 billion minutes in April 2009, making it the top social network in terms of the amount of

More and more every day, the social networking giant Facebook is becoming a large part of the overall Internet experience. Company estimates state that over 175 million people have joined since its founding in 2005, and the users themselves contribute millions of pieces of content daily. The February 2009 Facebook numbers are striking. Each day during the