10 Years of YouTube. 10 Years of amazing ads.
Which are the best YouTube Ads?
YouTube Advertising has definitely come of age. In 2014, four of the top ten most-watched videos on YouTube were ads. As YouTube celebrates it’s 10th birthday, YouTube wants you help pay homage to the greatest brand advertising moments from the past decade in it’s #10YearsofYouTubeAds campaign.
Here are a few of our faves that are in the running for Best YouTube Ads of the past decade:
2010 – Old Spice “The Man Your Man Could Smell Like”
2011 – Volkswagen “The Force”
2012 – Dollar Shave Club “Our Blades are F***ing Great”
YouTube has become such a valuable medium for advertisers both big and small, with many brands shifting big ad budgets to the Google owned video platform. It’s no wonder – the numbers position YouTube as an obvious digital advertising powerhouse…
BizBOXTV is a YouTube Video Production Partner Serving clients in Calgary, Edmonton, Vancouver, Toronto + right across Canada!
What does this mean? It means we at BizBOXTV are provided with additional resources and opportunities to improve YouTube video production, YouTube Video Marketing & YouTube Video Advertising results for our clients. Having produced thousands of YouTube videos for local clients over the past eight years, we live and breath digital video storytelling. Whether or not you choose to place your videos on YouTube, using professional video ads as part of of your marketing and advertising strategy is proven… it works.
Local businesses and brands of all sizes are realizing the potential and reaping the benefits of what our clients call a fun, fascinating and amazing process! We like to use the word “easy”… and our long term clients have too. BizBOXTV’s new and unique approach yields exceptional quality and results, with amazing long-term value and ROI. What more could a business wanting to maximize it’s marketing and advertising budget ask for?
Bottom line – you have a business to run… and whether you have a message you want to share internally, or broadcast to the world… BizBOXTV is here to handle the details and get your brand on the fast track to success. Let us help you realize the potential that awaits.
Contact us today to explore how YouTube Video Ads & YouTube Advertising can work for your business needs & check out our YouTube Videos.
BizBOXTV – A Canadian YouTube Video Production Company — Serving: Calgary, Edmonton, Vancouver, Victoria, Toronto + more!
Get your YouTube Video Production, today!
Broadcast Your Brand™ Brand Journalism™
BizBOXTV’s YouTube video ad clients & partners include major media networks, large corporations as well as small-medium businesses in all cities & industries across Canada and North America.
The BizBOXTV difference? We’re not a traditional video production company with traditional approaches. We were founded in 2009, as this new digital & social world started making itself known, so our focus and expertise has been honed right here. Our background comes from working in news… most of our core team are Journalists, seasoned professionals who know the best way to tell stories in an engaging and entertaining way so a target audience will listen.
From single profile videos and team bios to sales videos and branded content creation, BizBOXTV has years of experience working with businesses just like yours, looking for a unique and powerful way to tell their stories, increase brand awareness and of course, sales. You are also looking for an incredible return on investment in this changing media landscape. This is why BizBOXTV was created. Professional YouTube video production & YouTube Video Advertising & YouTube Video Marketing does all that, and more.
As the entire media and advertising landscape experiences a massive shift, BizBOXTV is thrilled to be in a position to work with forward thinking companies driven to get and stay ahead of the curve via YouTube video. We have worked with hundreds of amazing YouTube video production clients in Calgary, Edmonton, Vancouver, Victoria, Toronto & in cities across Canada and North America over the past eight years. BizBOXTV is looking forward to growing and evolving with this ever-changing marketing and advertising landscape to be able to offer our clients the most innovative approaches to getting what they want, as well as getting the most value out of their marketing and advertising dollars.
BizBOXTV – Canadian YouTube Video Production, Video Marketing & Video Advertising – CANADA – Calgary, Edmonton, Toronto, Vancouver, Victoria, Nanaimo, Kelowna + MORE.
BizBOXTV: An Evolution in Media.
Do you have a Canadian YouTube Video production project you’d like to explore working with us on? Contact us today if you’re ready to step it up and enter the exciting and results-driven world of BizBOXTV: YouTube video production for business.
Press ‘play’ on YouTube Video Ads for your business!
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We are at the brink of a watershed moment in digital video. Fueled by the high demand for premium, original content, this second annual marketplace, taking place this week (April 29-May 3), is widely expected to attract $1 billion of investment.
This level of investment inevitably will propel the entire digital video ad industry. Advertisers now have the foresight and financial incentive to produce original digital video advertising and make digital video a central focus of creativity, breakthrough interactivity and brand storytelling.
Interactivity aside, there’s room to think beyond the constraints of the traditional TV spot. In 2012, the most viral ad wasn’t 30 seconds long. It didn’t feature a cat, celebrities or a household name brand. It was a 30-minute video from Invisible Children, a nongovernmental organization, to rally opposition to Ugandan rebel leader Joseph Kony. Its current tally on YouTube of more than 97 million views makes its audience comparable to that of the Super Bowl.
Consumers are eager for more dedicated and eye-opening digital video advertising content. It’s already become a vibrant element of the stories that inform us, as demonstrated by the interactive feature “Snow Fall: The Avalanche at Tunnel Creek” from The New York Times. Also, original digital video content has become a regular extension of television programming, especially of programming targeted to a younger audience.
Digital video has all the attributes of television—sight, sound and motion, and high-quality, original content—with the great benefit of interactivity, targetability and global audience.
Marketers are beginning to recognize this. In 2012, advertisers spent $2.3 billion on digital video advertising, an increase of 29 percent over 2011, according to the IAB Internet Advertising Revenue Report. But all too often, the ads themselves are an afterthought—repurposed television commercials, 15- to 30-second spots with very limited interactive features.
While it’s understandable that marketers want to dip in their toes before jumping, it’s time for the high dive. Too many advertisers are missing out on the valuable advantages of this medium, and too many consumers are ready for these new advertising experiences that aren’t presently available to them. Indeed, the marketplace is primed to produce interactive, engaging and powerful original digital video advertising.
We’re at the precipice of a new era of advertising where sight, sound, motion and interactivity are united into one robust, surprising, even multilayered brand communication, far beyond the capabilities of a traditional television commercial.
But it’s up to marketers, agencies and publishers to take that leap and jump in.
BizBOXTV has been thrilled to work with some of the most forward thinking and innovative businesses in their respective industries.
What types of companies do we work with for their online video production and advertising needs?
All types. All sizes. All industries.
From online video profiles to branded web TV series, BizBOXTV video clients are plugged into this digital world that continues to grow and evolve.
The beauty about BizBOXTV Online Video Production + Advertising is that we take a unique look at every client’s needs… and cater our approach and strategy specifically to the desired results. We work closely with our clients to develop the best strategy and messaging that will reach the masses in a way never possible before now.
What are you waiting for?
Press play on online video for your business today, and join BizBOXTV’s growing network of innovative video clients who are getting, and staying ahead of the curve.
For marketers, 2013 marks a shift in online advertising—to bigger budgets, sounder metrics and a continuing focus on brand advertising that we identified last year. According to the 2013 Online Advertising Performance Outlook, a report produced jointly by Vizu, a Nielsen company, and the CMO Council, advertisers are changing how they view the online medium. Long the bastion for direct response, marketers are now embracing online for branding purposes aimed at shifting consumer perception.
In 2013, advertisers project brand ad spending to grow more quickly than direct response. Sixty-three percent of marketers project that the dollars allocated to online brand advertising will grow in 2013, and one in five believes the increase will exceed 20 percent. These numbers are in line with what Vizu saw in marketers’ 2012 projections, demonstrating continued momentum on this front.
Roughly half (51%) of marketers also expect spending on direct response to increase in 2013. One in four stated that increase will exceed 20 percent; however, 41 percent say their digital direct response advertising budget will stay the same as last year.
While brand marketers are projecting overall growth in brand ad spending in 2013, they are also predicting their spending in particular digital channels will grow faster than others. Nearly three-quarters (70%) of brand marketers plan to increase their use of social media in 2013, followed closely by mobile advertising (69%) and video advertising (64%).
These numbers are all up from 2012 projections, indicating a continued shift toward the channels where consumers are spending an ever-increasing amount of their time. And the brands aren’t alone in their thinking. Agencies are also projecting growth in mobile advertising (81%) and video advertising (73 percent), followed by social (57%).
There’s no doubt that digital advertising is on the rise as more advertisers and agencies begin to understand and accept the opportunities the medium brings. How they use digital, however, will continue to evolve.
It should come as no surprise that the prime time for online video viewing is now the same as it is for traditional TV, but now we’re seeing research to prove that out. As more viewing moves to mobile, tablet, and connected TV devices, the amount of viewing that happens online during the prime time hours continues to increase. And according to online video ad startup TubeMogul, brands who serve advertisements during that time are seeing greater awareness and brand favorability for their products.
TubeMogul, which operates an online video ad buying platform, collected data from hundreds of millions of impressions run during a series of top brand campaigns in 2012. It studied the overall lift and effectiveness of those campaigns based on data from its BrandSights product, which provides surveys to viewers who have seen ads that it has delivered.
The survey found the prime time for online video is the same as it is for traditional TV — that is, the hours between 8:00 and 11:00 p.m. every night. Not only is that around the same time that viewers are tuning into online video — the research found that the number of video impressions served peaked at around 11:00 p.m. — but it’s the time that’s most effective for viewers to see branded advertisements.
www.davenportmotorsports.com Calgary Web Video – Davenport Motorsports is Canada’s premier location for high-performance automotive servicing, parts and installation. With over 30 years experience supercharging domestic vehicles and providing custom performance packages coupled with top quality service in Calgary, why trust anyone else?
The Davenport Story
Davenport Motorsports is one of Canada’s longest running automotive performance facilities. Whether you are looking to supercharge your dream, or simply fine-tune your ride, our team of professional and enthusiastic sales staff and technicians are always on hand to assist you in meeting all of your performance parts and accessory needs.
Over the years Davenport has built its name around supercharging vehicles across a wide range of platforms. From thoroughbred performance vehicles like late model Corvettes, Camaros, and Challengers, to late model trucks and SUV’s including such fine examples as Cadillac Escalades and Ford Raptors, our depth and experience in supercharging is simply unmatched.
Today, with our expertise in automotive performance you will find that we can do any performance upgrade from a simple add on like an air intake and exhaust system, to heads and cam packages, to performance suspension upgrades and custom wheel and brake kits. Adding to our experience, we also offer ECU tuning and performance modifications for select import and exotic vehicles.
At Davenport we pride ourselves in having the industry’s top standard facilities at our disposal. Equipment such as our Dynojet™ Chassis Dynamometer, with air/fuel monitor and wide-band O2 sensor, is used to tune each vehicle and optimize each engine to its own unique and exacting specifications. This is a part of our dedication to offering you the best street legal performance available for your vehicle without negatively affecting everyday drivability. You can trust us to offer the highest quality products for your pride and joy.
As a part of our premium service, we also offer three of the world’s top quality wheel brands; HRE, Forgeline, and ADV.1 And with our extensive knowledge of tires, we can offer you the best combination of performance and durability for your vehicle application with top tire brands including; Michelin, Falken, Nitto, Bridgestone and Goodyear.
Davenport is Canada’s only authorized Lingenfelter performance engineering dealer and we are the exclusive Alberta distributor for Brabus, Techart, Novitec, and Startech.
Our Mission Statement
At Davenport Motorsports, it is our objective to give you the customer proven performance with unrivaled quality.
Online video is seeing massive growth. Watching video online has gone from a niche activity to mainstream. With new devices, video everywhere has become a reality.
The implications of online video’s growth for the digital advertising industry are huge. Sight, sound and motion is of utmost importance to brand advertisers. It can pull on heartstrings and entertain people the way banners have never been able to do. That’s led to Web video ads being the bright spot in an otherwise tough market for publishers. The big question is whether the growth in inventory will continue that trend.
Here are 15 must-know stats on online video.
89 million people in the United States are going to watch 1.2 billion online videos today. (ComScore)
Online video users are expected to double to 1.5 billion in 2016. (Cisco)
Only about 24 percent of national brands are using online video to market to consumers. (Kantar Media)
Online video now accounts for 50 percent of all mobile traffic and up to 69 percent of traffic on certain networks. (Bytemobile Mobile Analytics Report)
Consumers give up on an online video if it doesn’t load in two seconds. (University of Massachusetts Amherst and Akamai Technologies)
Users sharing video on retail and brand sites chose Facebook 46 percent of the time, with email accounting for 40 percent and Twitter capturing 14 percent of shares. (Invodo)
Globally, online video traffic will be 55 percent of all consumer Internet traffic in 2016. (Cisco)
52 percent of consumers say that watching product videos makes them more confident in online purchase decisions. (Invodo)
Mobile and tablet shoppers are three times as likely to view a video as laptop or desktop users. (NPD)
Mobile video ads that include social media buttons drive 36 percent higher engagement. (Rhythm NewMedia).
Online video production will account for more than one-third of all online advertising spending within the next five years. (Borrell Associates)
76 percent of marketers plan to add video to their sites, making it a higher priority than Facebook, Twitter and blog integration. (Social Media Examiner)
92 percent of mobile video viewers share videos with others. (Invodo)
More than 1 billion unique users visit YouTube each month, spending more than 4 billion hours watching videos (YouTube).
2 billion video views per week are monetized on YouTube, and every auto-shared tweet results in six new YouTube browsing sessions (ReelSEO).
BizBOXTV’s online video Calgary clients & partners include major media networks, large corporations as well as small-medium businesses in all cities & industries across Canada and North America.
The BizBOXTV difference? We’re not a traditional Calgary video production company with traditional approaches. We were founded in 2009, as this new digital & social world started making itself known, so our focus and expertise has been honed right here. Our background comes from working in news… most of our core team are Journalists, seasoned professionals who know the best way to tell stories in an engaging and entertaining way so a target audience will listen.
Content Marketing: Why Online Video Is Vital
If you feel online video is just another over hyped, passing fad, think again. In fact, online video is gaining strength as a source for content marketing, as highlighted by the recent B2B Demand Generation Benchmark Survey for 2012.
The take-away? Most respondents prefer video over white papers, case studies, even live demos with reps. And you should factor that into your 2013 content marketing strategy.
By the way, this survey was compiled by marketing automation giant Eloqua, CMO.com (Adobe’s content site providing digital marketing news and insight for senior marketing executives around the globe) and Software Advice, an online consultancy which publishes product profiles, comparisons and best practices guides to help buyers find the right software for their business. Read the blog post with all the details and an insightful video here.
So, Why Video?
The web trending towards video is made obvious by much more than the example above. After all, YouTube is the number two search engine in the world. This may lead you to the conclusion that we simply don’t like to read anymore. But the video preference situation we’re witnessing is much more detailed than that. So the question you may be asking yourself (or your boss may be asking you) is: Why video?
For this, let’s reference an expert. A real Ph.D. level expert, Susan Weinschenk, Ph.D. — also known as The “Brain Lady.” As a leading speaker, author and consultant to brands like Amazon, Disney, Walmart and South By Southwest, she brings a deep understanding of the psychology of customers and why they do what they do.
She has uncovered four core, very human reasons we are drawn to video as a form of content marketing:
#1: The Fusiform Facial area makes us pay attention to faces – this is an actual brain function that hard-wires us to use the human face as a gathering point for information and believability.
#2: Voice conveys rich information – yes, the simple sound of a human voice speaking to us has an amazing way of converting information into meaningful content.
#3: Emotions are contagious – here’s a subtle but powerful aspect that we may take for granted. The body language of emotions is an appealing and we naturally love to share.
#4: Movement grabs attention – another trait that runs deep in our collective anthropological DNA is the power of peripheral motion. Since the stone age, we’ve survived by noticing things in motion – looks like we still do!