Online Video Viewers Tune In During Primetime
It should come as no surprise that the prime time for online video viewing is now the same as it is for traditional TV, but now we’re seeing research to prove that out. As more viewing moves to mobile, tablet, and connected TV devices, the amount of viewing that happens online during the prime time hours continues to increase. And according to online video ad startup TubeMogul, brands who serve advertisements during that time are seeing greater awareness and brand favorability for their products.
TubeMogul, which operates an online video ad buying platform, collected data from hundreds of millions of impressions run during a series of top brand campaigns in 2012. It studied the overall lift and effectiveness of those campaigns based on data from its BrandSights product, which provides surveys to viewers who have seen ads that it has delivered.
The survey found the prime time for online video is the same as it is for traditional TV — that is, the hours between 8:00 and 11:00 p.m. every night. Not only is that around the same time that viewers are tuning into online video — the research found that the number of video impressions served peaked at around 11:00 p.m. — but it’s the time that’s most effective for viewers to see branded advertisements.
via Survey Says: Online Video Viewers Tune In During Primetime, Too | TechCrunch.
- Published in Video Advertising
Calgary Audi Dealership – Glenmore Audi
Davenport Motorsports
www.davenportmotorsports.com Calgary Web Video – Davenport Motorsports is Canada’s premier location for high-performance automotive servicing, parts and installation. With over 30 years experience supercharging domestic vehicles and providing custom performance packages coupled with top quality service in Calgary, why trust anyone else?
The Davenport Story
Davenport Motorsports is one of Canada’s longest running automotive performance facilities. Whether you are looking to supercharge your dream, or simply fine-tune your ride, our team of professional and enthusiastic sales staff and technicians are always on hand to assist you in meeting all of your performance parts and accessory needs.
Over the years Davenport has built its name around supercharging vehicles across a wide range of platforms. From thoroughbred performance vehicles like late model Corvettes, Camaros, and Challengers, to late model trucks and SUV’s including such fine examples as Cadillac Escalades and Ford Raptors, our depth and experience in supercharging is simply unmatched.
Today, with our expertise in automotive performance you will find that we can do any performance upgrade from a simple add on like an air intake and exhaust system, to heads and cam packages, to performance suspension upgrades and custom wheel and brake kits. Adding to our experience, we also offer ECU tuning and performance modifications for select import and exotic vehicles.
At Davenport we pride ourselves in having the industry’s top standard facilities at our disposal. Equipment such as our Dynojet™ Chassis Dynamometer, with air/fuel monitor and wide-band O2 sensor, is used to tune each vehicle and optimize each engine to its own unique and exacting specifications. This is a part of our dedication to offering you the best street legal performance available for your vehicle without negatively affecting everyday drivability. You can trust us to offer the highest quality products for your pride and joy.
As a part of our premium service, we also offer three of the world’s top quality wheel brands; HRE, Forgeline, and ADV.1 And with our extensive knowledge of tires, we can offer you the best combination of performance and durability for your vehicle application with top tire brands including; Michelin, Falken, Nitto, Bridgestone and Goodyear.
Davenport is Canada’s only authorized Lingenfelter performance engineering dealer and we are the exclusive Alberta distributor for Brabus, Techart, Novitec, and Startech.
Our Mission Statement
At Davenport Motorsports, it is our objective to give you the customer proven performance with unrivaled quality.
- Published in Business Profiles, Calgary, New Releases
Bring Your Business to Life – YouTube Video Production
Tell your business story, engage with your customers, and track your success… placing your online video production on YouTube allows customers to see, hear and connect with you. Engage more, sell more… and realize the ROI professional web video has to offer your brand / business. BizBOXTV: YouTube Video Production Calgary, Toronto, Edmonton… + across Canada!
BizBOXTV is now proudly serving Calgary & Edmonton, Alberta & Toronto, Ontario. We also accept clients across Canada for YouTube Video Production – contact us today to find our how to best Broadcast Your Brand using a BizBOXTV YouTube Video Production strategy.
As the entire media and advertising landscape experiences a massive shift, BizBOXTV is thrilled to be in a position to work with forward thinking companies driven to get and stay ahead of the curve. We have worked with hundreds of amazing clients in Calgary, Edmonton, Toronto & in cities across Canada and North America over the past four years on their video production + YouTube Video Production. BizBOXTV is looking forward to growing and evolving with this ever-changing communications landscape to be able to offer our clients the most innovative approaches to getting what they want, as well as getting the most value out of their marketing dollars.
- Published in Video Advertising
Calgary Marketing: Online Video – Critical For Content Marketing
Calgary Marketing: Online Video – Critical For Content Marketing
Online video is gaining strength as the source for content marketing, so says a B2B Demand Generation Benchmark Survey for 2012. The take-away? Most respondents prefer video over white papers, case studies, even live demos with reps. And you should factor that into your 2013 content marketing strategy.
By the way, this survey was compiled by marketing automation giant Eloqua, CMO.com (Adobe’s content site providing digital marketing news and insight for senior marketing executives around the globe) and Software Advice, an online consultancy which publishes product profiles, comparisons and best practices guides to help buyers find the right software for their business.
So, Why Video?
The web trending towards video is made obvious by much more than the example above. After all, YouTube is the number two search engine in the world. This may lead you to the conclusion that we simply don’t like to read anymore. But the video preference situation we’re witnessing is much more detailed than that. So the question you may be asking yourself (or your boss may be asking you) is: Why video?
For this, let’s reference an expert. Susan Weinschenk, Ph.D. — also known as The “Brain Lady.” As a leading speaker, author and consultant to brands like Amazon, Disney, Walmart and South By Southwest, she brings an understanding of the psychology of customers and why they do what they do.
She has uncovered four core, very human reasons we are drawn to video:
#1: The Fusiform Facial area makes us pay attention to faces – this is an actual brain function that hard-wires us to use the human face as a gathering point for information and believability.
#2: Voice conveys rich information – yes, the simple sound of a human voice speaking to us has an amazing way of converting information into meaningful content.
#3: Emotions are contagious – here’s a subtle but powerful aspect that we may take for granted. The body language of emotions is an appealing and we naturally love to share.
#4: Movement grabs attention – another trait that runs deep in our collective anthropological DNA is the power of peripheral motion. Since the stone age, we’ve survived by noticing things in motion – looks like we still do!
via Why Online Video Is Vital For Your 2013 Content Marketing Objectives – Forbes.
BizBOXTV: Calgary Marketing + Advertising
Brand Journalism™
Broadcast Your Brand™
- Published in Video Marketing
Glassmasters Auto Glass
Glassmasters is return BizBOXTV Calgary / Edmonton business video production client, having produced multiple videos in the past year.
Calgary Business Video Production – Glassmasters Glass Replacement
Contact us today for superior service in windshield, side, rear glass replacement and repair.
GlassMasters is a windshield repair company with locations and mobile service in Calgary, Red Deer and Edmonton.
Tired of looking at that crack?
Get to know GlassMasters’ superior quality and service—trusted by top manufacturers like Porsche, Volvo and Audi. The best for them, the best for you.
How Much Does A windshield Cost? Most windshields cost less than $200! Don’t be fooled by other auto glass companies giving deep discounts and still costing more than $200. Some windshields are more costly if they have special features like rain sensors and heated glass. Get a quote and we promise you a great deal and great service.
Car Dealerships Trust Glassmasters: Almost every single New Car Dealership in Alberta sub-contracts their glass replacements to a glass company, and in Alberta, GlassMasters Autoglass is the sub-contractor of choice for the majority of the dealerships including such prestigious name brands as Porsche, Jaguar, Volvo, Audi, Acura, Lexus, Mercedes, BMW, Aston Martin and Bentley.
In addition to their upper crust cousins we are a sub-contractor at least one of every mainstream dealership brand in the automotive industry today!
- Published in Business Profiles, Calgary, New Releases
Online Video: Canada #2 in the world… 92% watch it.
Online video consumption has grown rapidly in Canada. In fact, the country ranks second in the world in online video penetration. While advertisers have lagged behind consumer uptake, ad spending on online video grew rapidly in 2012, jumping 75% from the previous year, and is projected to continue growing sharply in coming years, according to a new eMarketer report, “Canada Online Video: Consumers Lead the Way.”
Watching video online is nearly universal in Canada. Nearly 92% of internet users over the age of 14 watched video at home or at work as of October 2012, according to comScore, a higher percentage than anywhere in the world except Argentina.
Advertisers in Canada have taken note of consumers’ online video viewing behavior. “More than those in the US or the UK, Canadian marketers truly implement cross-device video strategies, including online, mobile and connected TV,” said Brian Danzis, senior vice president of North American sales for Videology, a video-ad targeting platform.
Still, popular as online video viewing is in Canada, video ad spending is still quite low. eMarketer’s most recent estimates, made in December 2012, put online video ad spending in Canada at CA$127.8 million ($127.8 million) for 2012.
While a small number, that’s a huge jump over the previous year. Strong growth is projected through 2016, when eMarketer estimates online video ad spend in Canada will reach CA$360.5 million ($360.5 million).
eMarketer projects that online video ad spending growth will significantly outpace other ad formats in Canada during the next several years. Spending nearly doubled in 2011 and is expected to maintain double-digit gains through 2016.
via Advertisers in Canada Race to Catch Up to Online Video Audiences – eMarketer.
- Published in Social Media Video, Video, Video Marketing
Calgary Video Production Companies
Calgary Video Production Companies
BizBOXTV – Calgary Video
Broadcast Your Brand™ Brand Journalism™
Calgary Video Production Companies + Video Advertising + Video Marketing
BizBOXTV’s corporate video clients & partners include major media networks, large corporations as well as small-medium businesses in all cities & industries across Canada and North America.
The BizBOXTV difference? We’re not a traditional Calgary video production, marketing and advertising company with traditional agency approaches. We were founded in 2009, as this new digital & social world started making itself known, so our focus and expertise has been honed right here.
From single profile videos and team bios to sales videos and branded content creation, BizBOXTV has years of experience working with businesses just like yours, looking for a unique and powerful way to tell their stories, increase brand awareness and of course, sales. You are also looking for an incredible return on investment in this changing marketing and advertising landscape. This is why BizBOXTV was created. Professional video production, video marketing & video advertising does all that, and more.
As the entire marketing and advertising landscape experiences a massive shift, BizBOXTV is thrilled to be in a position to work with forward thinking companies driven to get and stay ahead of the curve. We have worked with hundreds of amazing Calgary video production clients across Canada and North America over the past four years. BizBOXTV is looking forward to growing and evolving with this ever-changing communications landscape to be able to offer our clients the most innovative approaches to getting what they want, as well as getting the most value out of their marketing and advertising dollars.
BizBOXTV – Calgary Video Production – Canada
BizBOXTV: An Evolution in Media.
Do you have a Calgary video production project you’d like to explore working with us on? Contact us today if you’re ready to step it up and enter the exciting and results-driven world of BizBOXTV: Calgary video production for business.
Press ‘play’ on web video for your business!
Calgary, Alberta CA HQ 403.239.1382
National/International 1.877.839.1382
[email protected]
- Published in Calgary