Online Shoppers Love Video Ads
How effective is video advertising on the web? Conversion rates for regular web ads can be tiny — 1 percent or less.
But recent research suggests that once consumers start watching video ads — especially videos that include product demonstrations — purchase conversion rates can skyrocket.
More than half of consumers feel more confident in their purchases after watching an online video, and 66 percent who watch videos more than once will eventually purchase something, according to stats compiled by eMarketer.
“Fully 85% of those polled said they would watch a video that educated them about a product they were interested in for at least 1 minute. However, the percentage of customers willing to spend a minute watching a video that specifically lacked a demonstration dropped to 65 percent,” eMarketer wrote.
It’s no surprise where viewers are seeing these ads. YouTube, obviously, is the most-watched source of product videos.
But Facebook — not traditionally known as a video medium — is a huge source of product demo videos, too.
According to a May 2012 survey by Google and Compete (the online traffic measurement service), apparel shoppers turned to consumer-generated video content even more than marketer-produced video.
And how do people feel about these ads? They like them, a lot.
The Google/Compete survey showed that 25 percent of online shoppers who used video for research made multiple purchases; whereas only 16 percent of other shoppers who did not use video.
- Published in Video, Video Advertising
Bring Your Business to Life – YouTube Video Production
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- Published in Video Advertising
ENMAX Energy “Generate Choice”
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Leading the way in Alberta is easy, accessible and, thanks to funding from the Climate Change and Emissions Management (CCEMC) Corporation, affordable, with GENERATE CHOICE from ENMAX Energy. In just a few simple steps, you could join like-minded Albertans who are tapping into the energy of the sun.
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- Published in Calgary, New Releases
Edmonton Online Video: Guns 4 Roses – Guns N’ Roses Tribute Experience
Guns 4 Roses – The Ultimate Guns N’ Roses Tribute Experience
BizBOXTV Edmonton Online Video clients & partners include major media networks, large corporations as well as small-medium businesses in all cities & industries across Canada and North America. The BizBOXTV difference? Our background comes from working in news… most of our core team are Journalists, professional storytellers who know the best way to share messages in an engaging and entertaining way so an audience will listen.
From single profile videos and team bios to sales videos and branded content creation, BizBOXTV has years of experience working with businesses just like yours, looking for a unique and powerful way to tell a story, increase brand awareness and of course, sales. You are also looking for an incredible return on investment in this changing media landscape. This is why BizBOXTV was created. Edmonton online video does all that, and more.
As the entire media and advertising landscape experiences a massive shift, BizBOXTV is thrilled to be in a position to work with forward thinking companies driven to get and stay ahead of the curve. We have worked with hundreds of amazing clients for their Edmonton Online Video needs over the past four years. BizBOXTV is looking forward to growing and evolving with this ever-changing communications landscape to be able to offer our local clients the most innovative approaches to getting what they want, as well as getting the most value out of their marketing dollars.
- Published in Edmonton, New Releases