According to new consumer research from the e-tailing group and Invodo, 57% of online consumers feel more confident when watching product videos before making purchases online. This is an increase of nearly 10% over last year’s online video survey.
Confident shoppers are happy shoppers, and online video helps to create positive sentiments towards your brand. This feeling likely stems from video’s ability to show and demonstrate the product in a realistic environment: more than 2 out of 3 shoppers claimed that video helped them to understand how the product really works. It’s tough to buy something online without being able to try it out like you could in a store, but video helps to bridge that gap.
In addition, shoppers are also increasingly likely to be driven to purchase (40%, up from 31%), to purchase more (44%, up from 37%), and to shop again (45%, up from 41%) with retailers who provide online video. It also doesn’t hurt that increased confidence translates to reduced returns. All of these are great for the retailer – who can argue with more sales more often? And that’s not even taking the effects of a satisfied consumer, including positive reviews and brand loyalty, into account.
How effective is video advertising on the web? Conversion rates for regular web ads can be tiny — 1 percent or less.
But recent research suggests that once consumers start watching video ads — especially videos that include product demonstrations — purchase conversion rates can skyrocket.
More than half of consumers feel more confident in their purchases after watching an online video, and 66 percent who watch videos more than once will eventually purchase something, according to stats compiled by eMarketer.
“Fully 85% of those polled said they would watch a video that educated them about a product they were interested in for at least 1 minute. However, the percentage of customers willing to spend a minute watching a video that specifically lacked a demonstration dropped to 65 percent,” eMarketer wrote.
It’s no surprise where viewers are seeing these ads. YouTube, obviously, is the most-watched source of product videos.
But Facebook — not traditionally known as a video medium — is a huge source of product demo videos, too.
According to a May 2012 survey by Google and Compete (the online traffic measurement service), apparel shoppers turned to consumer-generated video content even more than marketer-produced video.
And how do people feel about these ads? They like them, a lot.
The Google/Compete survey showed that 25 percent of online shoppers who used video for research made multiple purchases; whereas only 16 percent of other shoppers who did not use video.
http://www.roomtoread.org Calgary Video – Room to Read – Girls Night Out – BizBOXTV had the chance to work with Room To Read to produce this great video which played @ it’s 2012 Girls Night Out Event in Calgary, Alberta.
“We envision a world in which all children can pursue a quality education, reach their full potential and contribute to their community and the world. To achieve this goal, we focus on two areas where we believe we can have the greatest impact: literacy and gender equality in education. We work in collaboration with communities and local governments across Asia and Africa to develop literacy skills and a habit of reading among primary school children, and support girls to complete secondary school with the life skills they’ll need to succeed in school and beyond.”
Girls’ Night Out is an award-winning, annual (and unique!) “women only” fundraising event in Calgary, Alberta to support Room to Read.Launched in 2009, Girls’ Night Out is a unique “women only” fundraiser designed to encourage women of all ages to enjoy an evening of fun
and philanthropy. Following on the heels of our three previous and highly successful events, we are busy working behind the scenes to launch our fifth annual fundraiser. Stay tuned for our theme announcement as well as information on tickets, location and all of those special details that make Girls’ Night Out and evening to remember!
Girls’ Night Out is an annual Calgary-based event held in support of Room to Read, an organization looking to “transform the lives of millions of children in developing countries by focusing on literacy and gender equality in education.” For more information on Room to Read, visit www.roomtoread.org.
About the Organizers:
We are a group of community-minded women focused on doing what we can to break the cycle of poverty through the education of women and children in the developing world. All of us come with experience in the not-for-profit, community investment or marketing sectors and our common bond is our friendship and penchant for laughter coupled with a passion for the cause. Girls Night Out is a reflection of who we are….fun loving gals with a desire to make a difference.
BizBOXTV- A Canadian Video Advertising & Production Company — Serving: Calgary, Edmonton, Toronto + more!
Broadcast Your Brand™ Brand Journalism™
Online Video Production + Video Advertising + Social Media Marketing
BizBOXTV’s corporate video clients & partners include major media networks, large corporations as well as small-medium businesses in all cities & industries across Canada and North America.
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From single profile videos and team bios to sales videos and branded content creation, BizBOXTV has years of experience working with businesses just like yours, looking for a unique and powerful way to tell their stories, increase brand awareness and of course, sales. You are also looking for an incredible return on investment in this changing media landscape. This is why BizBOXTV was created. Video does all that, and more.
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BizBOXTV – Canadian Video Advertising Production – Canada – Calgary, Edmonton, Toronto
BizBOXTV: An Evolution in Media.
Do you have a Canadian web video production project you’d like to explore working with us on? Contact us today if you’re ready to step it up and enter the exciting and results-driven world of BizBOXTV: web video advertising for business.
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Calgary, Alberta CA HQ 403.239.1382
Calgary Internet Video Production… Serving Calgary Internet Video Production clients since 2009 ~ BizBOXTV is Calgary’s choice for Online / YouTube & corporate video production. Get your Calgary business involved with our internet video production services at BizBOXTV!
Are you a business owner looking for Calgary Internet Video Production? Then you’ve come to the right place: BizBOXTV Calgary Internet Video Production ! We’ve worked with hundreds of local businesses to produce their innovative and engaging videos, whether for internal or marketing use. Backed by decades of major market media experience, our Brand Journalism team knows the best way to tell your story!
BizBOXTV’s corporate video clients & partners include major media networks, large corporations as well as small-medium businesses in all cities & industries across Canada and North America. The BizBOXTV difference? Our background comes from working in news… most of our core team are Journalists, professional storytellers who know the best way to share messages in an engaging and entertaining way so an audience will listen.
From single profile videos and team bios to sales videos and branded content creation, BizBOXTV has years of experience working with businesses just like yours, looking for a unique and powerful way to tell a story, increase brand awareness and of course, sales. You are also looking for an incredible return on investment in this changing media landscape. This is why BizBOXTV was created. Internet video does all that, and more.