Moms love online video & YouTube! 83% of women with children hop online for answers & 3/5 of them watch online video. If you want to be at the top of your game, it’s something you need to pay attention to:
According to new consumer research from the e-tailing group and Invodo, 57% of online consumers feel more confident when watching product videos before making purchases online. This is an increase of nearly 10% over last year’s online video survey. Confident shoppers are happy shoppers, and online video helps to create positive sentiments towards your brand.
Video content uploaded to the internet is a powerful sales and marketing tool, and watching branded video online is now an incredibly common activity, according to the Social Video Report. With branded online video become increasingly popular, it’s important to get to grips with it and learn how to incorporate it into your overall business