Back in 2011, only 6% of YouTube views came from mobile devices. But, things have changed dramatically since then. YouTube views coming from mobile devices jumped to 25% in 2012, rose to 40% in 2013, and increased to 50% in 2014. Today, more than half of YouTube views and 65% of Facebook video views occur
- Published in Automotive Marketing, Video Advertising
Personalized video ads are a fast-growing sales tool precisely because savvy marketers understand how effective it is in grabbing and holding the viewers’ attention. The growth of the medium is especially pronounced in the mobile sector: With more than six billion mobile subscribers using over half of all total mobile data to view videos on
- Published in Automotive Marketing, Video, Video Marketing
Tell your business story, engage with your customers, and track your success… placing your online video production on YouTube allows customers to see, hear and connect with you. Engage more, sell more… and realize the ROI professional web video has to offer your brand / business. BizBOXTV: YouTube Video Production Calgary, Toronto, Edmonton… + across
- Published in Video Advertising
Online video is seeing massive growth. Watching video online has gone from a niche activity to mainstream. With new devices, video everywhere has become a reality. The implications of online video’s growth for the digital advertising industry are huge. Sight, sound and motion is of utmost importance to brand advertisers. It can pull on heartstrings
- Published in Video Advertising
Mobile video has begun to accumulate scale, and has also turned out to be one of the few types of mobile content — along with games — that monetizes reliably and drives premium ad rates. In a recent report, BI Intelligence breaks down the mobile video ecosystem, analyzing the behavior and devices behind the growth
- Published in Video Advertising, Video Marketing