All of your posts, shares and ‘Likes’ tell a story. What’s yours saying?
Consider this: anyone, strangers included, can tell a great deal about you via your digital footprint; that is, the trail you leave behind as you share updates, post pictures or check into places. It’s likely that you’re broadcasting what you look like, where you work, where you’ve been, who you know, what you like to
- Published in Lisa Ostrikoff - The Globe And Mail, Social Media Video
Online video gains viewers. TV’s losses mount.
As online video gains viewers, cable TV’s losses mount. While 60% of US internet users surveyed told AYTM Market Research that they still had a cable TV subscription in May 2013, another 23% said they had a subscription in the past, but not any longer. Consumers’ inclination to watch cable and network TV as it
Digital Ad Effectiveness Improves, Ad Dollars Following
When it comes to digital advertising, we often spend our time pouring over data in order to create planning, modeling, targeting and buying efficiencies. It’s very easy to get caught up in the process when, in the end, all anyone wants to know is “did it actually work?” TV has historically controlled the lion’s share
- Published in Video Advertising