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Twitter Unveils Huge Video Strategy

Sunday, 23 June 2013 by BizBOXTV

Twitter CEO Dick Costolo and his team are launching a new video content promotion tool called Twitter Amplify.

The launch partners include A&E, Bloomberg TV, Clear Channel, Discovery, MLB, New York magazine, NCM, PGA Tour, The Audience, Time Inc., Vevo, Vice, Variety, and Warner Music Group.

The new product allows media companies to push small video clips on Twitter — such as sports highlights or tornado footage — out to followers, accompanied by a brief video ad as a pre-roll or post-roll.

Ford has already been doing work with ESPN’s college sports properties on Twitter, with a Ford ad lasting just a few seconds rolling in front of spectacular dunk footage from college basketball games.

Glenn Brown, Twitter’s director of promoted content and partnerships, said he hoped it would do for media content what Nigel Tufnell’s amplifier does in the movie “Spinal Tap”: “We want Twitter to take it to 11.”

Costolo described a dramatic example of the combined power of TV and Twitter: He described how, during NASCAR races, viewership declines when there is a fire on the track because the race is paused under “yellow flag” conditions.

But in one race in February last year, driver Brad Keselowski tweeted a picture of a fire on the track from inside his car, Costolo said. It’s been retweeted 5,200 times so far.

“Why he had his phone in the car during the race is a whole other story,” Costolo said, but “the ratings for the show started — people started to tune in.”

via Twitter Amplify Video Ads – Business Insider.

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Online Video: more popular than Facebook & Twitter by 2017

Wednesday, 29 May 2013 by BizBOXTV
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Online video isn’t just growing fast, it’s growing faster than any other type of consumer service offering – and soon it’s going to be even more popular than Facebook, Twitter and Co, according to Cisco’s new Visual Networking Index forecast.

The newest edition of Cisco’s data-heavy report on how we all spend our time and bandwidth points to social networking as the world’s most popular type of consumer service, with 1.2 billion users worldwide tweeting, Facebooking and more around the world in 2012. That’s 66 percent of residential internet users, if you need to know. Cisco estimates that this number will grow to 1.73 billion users by 2017, which will then represent around 70 percent of the also-growing internet population.

Online video services on the other hand had just around 1 billion users worldwide in 2012, according to Cisco. The company estimates that this number will almost double by 2017, reaching close to 2 billion users worldwide. That means that in four years, 81 percent of the world’s internet users will also use online video services. In 2012, that number was still at around 58 percent.

All of those video streams will also have a major impact on bandwidth consumption: Cisco estimates that we are going to see 1.4 zettabytes of global end-user IP traffic in 2017. And here’s the kicker: That’s more IP traffic than the internet has seen in the last 18 years together. Here are a few more of Cisco’s observations and estimates with regards to online video:

Online video will account for 69 percent of consumer internet traffic by 2017 (up from 57 percent in 2012).

Mobile video will grow 16-fold from 2012 to 2017, and account for 66 percent of all mobile data traffic during that year.

Internet-to-TV streaming will grow from 1.3 exabytes per month in 2012 to 6.5 exabytes per month in 2017.

The number of web-enabled TVs in consumer’s homes will grow from close to 180 million in 2012 to 827 million in 2017.

Game consoles will become slightly less important as a way to bring internet video to the TV screen, while dedicated streaming boxes will see the biggest growth.

via Online video will be more popular than Facebook and Twitter by 2017 — Tech News and Analysis.

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All of your posts, shares and ‘Likes’ tell a story. What’s yours saying?

Monday, 27 May 2013 by Lisa Ostrikoff

Consider this: anyone, strangers included, can tell a great deal about you via your digital footprint; that is, the trail you leave behind as you share updates, post pictures or check into places. It’s likely that you’re broadcasting what you look like, where you work, where you’ve been, who you know, what you like to do, and of course, your views on a variety of topics.

As the amount of information continues to pile up online, your digital footprint can either help or hurt your personal brand and your business.

I’ve seen business owners and personal contacts tarnish their reputations with a few words or a few clicks, not realizing the full power of the digital world. Every picture you post, every status you like, every update you send is essentially announcing to the world who you are, permanently.

Over the past two days alone, I’ve witnessed two pretty major gaffes take place in my network – both of which were unfortunate and completely avoidable. In the first instance, a business owner publicly called someone out on Facebook in regards to a personal issue, complete with profanity. In the second incident, a professional who works for a major energy company ‘Liked’ what could be considered an inappropriate public photo. The action showed up on the feed of everyone who followed them.

Think for a moment of the repercussions. Before I do business with or consider hiring anyone, the first thing I do is find their social media profiles and find out what they’re all about. Do you swear? Stop. Are you overly negative or regularly posting inappropriate things? Don’t do it. Published words, and any online actions for that matter, can easily be misinterpreted, so be careful about how you may be coming across online. Whether it’s the language you use or the tone of what you are saying, every word you type, every action you take online is essentially what you are broadcasting publicly, and permanently.

At the same time, you still want to have a presence. So avoiding the social space entirely can backfire too. Many companies, including my own, use search engines and social media to dig up information all potential candidates. What are we looking for? We’re hunting down information to potentially validate your resume, to find out if you walk your talk and to learn more about you, as a person. Also, when I’m looking to use the services of another business, especially a business which is tied to a personal brand (as today they essentially all are) I do the same thing. I expect and know that potential clients of mine do the same when trying to find out more about my business.

It’s critical now, more-so than ever, to educate our employees, colleagues and especially children, that what they say or do online is permanent. It can be a great opportunity for you to build your brand or prove to be the easiest method of self-destruction. Maybe it’s time to do a personal digital analysis on yourself? You may be surprised looking from the perspective of an outsider.

Lisa Ostrikoff, Special to The Globe and Mail

via All of your posts, shares and ‘Likes’ tell a story: what does yours say? – The Globe and Mail.

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Why Are Moms So Social?

Wednesday, 01 May 2013 by BizBOXTV

US moms continue to increase their social media usage. According to a March 2013 study by comScore for online parenting resource BabyCenter, more than 90% of US mom internet users reported using social media on a regular basis. BabyCenter estimated that 20% more moms used social media in 2013 than did so in 2010. At this point, moms who do not use social media are becoming practically unheard of.

Moms between 18- to 34-years-old were not only more likely to be on social sites, they also spent considerably more time on Facebook than the general population—24% more time on desktop, and factoring in mobile, young moms spent 260% more time than the average user.

BabyCenter also found that moms overindex in their use of all the other leading social platforms—YouTube, Instagram, Twitter, Pinterest and Google+

via Why Are Moms So Social? – eMarketer.

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Twitter Advertising Now Open to All US Users

Tuesday, 30 April 2013 by BizBOXTV

Twitter advertising  now has options for all U.S. users. The company had previously made advertising on the platform invite-only.

Twitter advertising was first introduced  in 2010, and has been expanding advertising on the social network ever since. Most recently, Twitter opened its advertising API to third parties, which will let larger advertisers create more sophisticated campaigns on Twitter.

“Over the past year we’ve listened carefully to feedback from the thousands of businesses and individuals who’ve had access to the self-serve tool, and made enhancements based on their suggestions, including more targeting and reporting in the UI,” the company wrote in a blog post. “It’s because of this feedback that effective today, we’re ending our invite-only period and opening signups for our self-serve ad platform to all users in the U.S.”

The company, which is expected to go public within the next year or so, is is projected to earn $1 billion in ad revenues in 2014, according to eMarketer.

via Twitter Advertising Now Open to All U.S. Users.

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Nielsen Knows How Much Time You Waste On Facebook, Twitter

Tuesday, 09 June 2009 by BizBOXTV
Facebook Video Views Hit All Time High

According to a study by Nielsen Online, users spent 13.9 billion minutes overall on Facebook alone in April 2009, a statistic that’s up a whopping 700 percent from the 1.7 billion minutes calculated at the same time a year earlier.

It’s another sign of Facebook’s exploding popularity, and not a bad statistic for a social networking behemoth that now boasts more than 200 million members.

But it’s hardly the only growing platform. According to Nielsen Online, Twitter users clocked 300 million overall minutes on Twitter for April, an increase of 3,712 percent from Twitter’s April 2008 numbers. And that still only makes Twitter the fifth most popular social networking service, behind MySpace, Blogger and Tagged.com—although it is by a wide margin the fastest growing, according to Nielsen.

“We have seen some major growth in Facebook during the past year, and a subsequent decline in MySpace,” said Jon Gibs, Nielsen’s vice president for online media and agency insights, in a statement. “Twitter has come on the scene in an explosive way, perhaps changing the outlook for the entire space.”

via Nielsen Knows How Much Time You Waste On Facebook, Twitter.

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  • Published in Facebook, Social Media Video, Video, YouTube
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