Do you have a business and are considering shooting your video production, yourself?
Here are 5 main reasons not to… and 5 reasons why Video Production Services Company, BizBOXTV is a better bet:
Smartphone and camera makers all talk about how fast and easy it is to record amazing HD videos using their devices. With just a small device—that happens to be your phone as well— you can shoot a video that will amaze the world and make you a viral sensation on YouTube. Or maybe not.
Although it’s tempting to succumb to the allure of shooting and producing business and marketing videos yourself, there are lots of good reasons to bring in a professional for the job. From expertise to equipment to putting your best foot forward online, here are five reasons why you shouldn’t shoot your business videos yourself.
1. Your equipment isn’t good enough
Regardless of how great smartphone and point-n-shoot cameras are, they still can’t compare to professional equipment. Even if a pro shoots a video with an iPhone or a basic DSLR they don’t settle for the low-quality built in mic or whatever light happens to be available. Professionals always use a better, external mic for recording the sound. Professionals make sure that if the light isn’t right for a shoot, they have lights on hand to make sure everyone looks their best. Professionals invest in the right equipment to ensure that you look and sound your best. From better cameras to lights to mics, professionals have the tools that you just don’t have.
2. It’s tough to be objective
When you bring a consultant in to help you with a business challenge or opportunity, beyond their skills and experience, you rely on their objectivity to give you the perspective to help solve your problem. Professional videographers, producers, and editors have that distance to see and capture that special something in your business that you think is boring or ordinary—but is really the thing that sets you apart from everyone else. Professional objectivity helps make your video better in everything from choosing the right location to picking the right people to be on camera to how to tell your story in the best way possible.
3. It will take too long—your time is valuable
You know that person in the office who knows your CRM backwards and forwards? When you need something done fast, you turn to him or her. Professionals know exactly how to produce a video as quickly and efficiently as possible. From tricks of the trade to software to the skills that come from their years of experience, professionals know what they are doing and know how to do it quickly and correctly. Remember, this is also about your time when you need a video made. You are good at what you do—making your business successful. Consider the cost of lost productivity when you try to muddle through making a video in the midst of all your other tasks? Sure, saying “let’s just record this on my iPhone and edit in iMovie” sounds great at first, but when it’s taken days to complete and get right, what else could have been done with that time? Video on the cheap isn’t the answer either. You can always find a film student or a “professional amateur” friend to help you shoot the video, but there is value in doing it right. There is value in spending money to have a video you can be proud of and want to show off.
4. You could do more harm than help
That video you made, the one you think is great and everyone in the office loves, might look low budget and amateur in the cold, harsh world of YouTube. What you created might very well be great, but is it good enough to be the face of your brand online? Businesses don’t throw together websites and blogs anymore—and you can tell the ones that do. What do you think of a company with cheap self-printed businesses cards or a cookie-cutter website? You don’t take them as seriously as companies who invest time and money into their websites. You wonder, if they care so little about their own business, how well will they handle your business? Creating and posting a sub-par video for your business can do exactly the same thing in the minds of the people you are trying to reach and influence. What is the cost of that poor impression?
5. You’re not a pro
You are great at your job. You’ve spent years learning how to bend Excel to your will, make PowerPoint presentations powerful statements, or write brilliant words in Word. Videographers and producers have spent years honing their craft as well. They know how to light people so they look great. They know how to frame a shot that makes a scene just pop. They also know how to use their software to transform raw video into a complete story. Color, sound, music, titles, effects—all of these parts of video production take years to learn and perfect. It’s what videographers and editors live and breathe. No matter how great the video you shot on your own looks, it’s the touches that pros bring before and after the shoot that make the difference between okay and awesome.
Bottom line—Just because you can, doesn’t mean you should Your business is too important to take the cheap and easy way out. Yes, you can record videos on your iPhone or point-n-shoot camera sometimes and that’s okay, but most of the time it won’t be good enough. Not good enough compared to what a professional can produce. Not good enough compared to the cost of taking time away from you running your business. And probably not a video that you can be comfortable with being your business’ face online. In the end, the people who have the expertise and equipment to create and produce a great video for you are professionals. Anything else just isn’t good enough.
Are you looking for Professional Video Production Services for your business? You’ve come to the right place! BizBOXTV has produced 1000+ Video Productions for local businesses since 2009. Regardless of your size, or your industry, BizBOXTV Video Production knows the best way to tell your story, so that potential customers will listen.
Video Production Calgary – Thousands Of Videos Created For Innovative Businesses
The rumours you’ve heard are true: BizBOXTV broadcasts the BEST local businesses + brands!
+ we do it via our innovative approach to Digital Video Production Calgary!
BizBOXTV is an innovative digital media company that, for the first time ever, gives businesses the ability to bring their story to the masses in a creative, professional & affordable way. BizBOXTV is Mastering the Power of Video through the Immense Reach of the Internet. Backed by a dedicated group of professional journalists, camera experts, editors, marketers and advertisers, BizBOXTV is committed to producing quality video that informs, engages & entertains. Our team knows the best way to capture the essence of who you are & what you do, and we do it through creative storytelling, and targeted online distribution. Bottom line: BizBOXTV puts your business in front of consumers searching for what you offer.
BizBOXTV offers a variety of customized solutions to suit specific marketing and advertising needs for businesses of all sizes and industries.
Whether you are interested in single video for a website, or an all-inclusive video marketing or video advertising solution – BizBOXTV has something for you.
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Calgary Online Video Production – Real Estate, Realtor Videos – BizBOXTV
BizBOXTV has been thrilled to work with some of the most forward thinking and innovative businesses in their respective industries.
What types of companies do we work with for their online video production and advertising needs?
All types. All sizes. All industries.
From online video profiles to branded web TV series, BizBOXTV video clients are plugged into this digital world that continues to grow and evolve.
The beauty about BizBOXTV Online Video Production + Advertising is that we take a unique look at every client’s needs… and cater our approach and strategy specifically to the desired results. We work closely with our clients to develop the best strategy and messaging that will reach the masses in a way never possible before now.
What are you waiting for?
Press play on online video for your business today, and join BizBOXTV’s growing network of innovative video clients who are getting, and staying ahead of the curve.
According to new consumer research from the e-tailing group and Invodo, 57% of online consumers feel more confident when watching product videos before making purchases online. This is an increase of nearly 10% over last year’s online video survey.
Confident shoppers are happy shoppers, and online video helps to create positive sentiments towards your brand. This feeling likely stems from video’s ability to show and demonstrate the product in a realistic environment: more than 2 out of 3 shoppers claimed that video helped them to understand how the product really works. It’s tough to buy something online without being able to try it out like you could in a store, but video helps to bridge that gap.
In addition, shoppers are also increasingly likely to be driven to purchase (40%, up from 31%), to purchase more (44%, up from 37%), and to shop again (45%, up from 41%) with retailers who provide online video. It also doesn’t hurt that increased confidence translates to reduced returns. All of these are great for the retailer – who can argue with more sales more often? And that’s not even taking the effects of a satisfied consumer, including positive reviews and brand loyalty, into account.
Broadcast-television ratings have dropped sharply this season. And that, combined with the weak economy and competition from other media, augurs badly for the spring ad-sales market, ad buyers and analysts say.
More TV ad dollars are expected to move to cable channels, a shift that has accelerated in the past couple of years. But both broadcast and cable television are facing more intense competition from online media, including Web video outlets.
Ratings declines have some marketers rethinking their ad-buying strategies, ad buyers said. Some are expected to shift money to cable channels, they said. While ratings have declined at some cable channels, ad prices on cable tend to be lower than on broadcast TV, according to ad buyers. In some cases, the Web could take a share of those dollars. “Advertisers have seen a significant shortage of ratings, and some are willing to take some money and move it online,” said John Muszynski, chief investment officer at ad company Publicis Groupe.
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Are you a business owner looking for Calgary Video Production for your business or brand? Then you’ve come to the right place: BizBOXTV Calgary Video Production + Advertising! We’ve worked with thousands of local businesses to produce their innovative and engaging videos, whether for internal or marketing use. Backed by decades of major market media experience, our Brand Journalism team knows the best way to tell your story.
BizBOXTV Calgary video clients & partners include major media networks, large corporations as well as small-medium businesses in all cities & industries across Canada and North America. The BizBOXTV difference? Our background comes from working in news… most of our core team are Journalists, professional storytellers who know the best way to share messages in an engaging and entertaining way so an audience will listen.