Stampede Sevens – Rugby Tournament – Calgary 2013
www.macquariestampedesevens.com Our tournament is held during the Calgary Stampede which is one of the biggest rodeos in the world. Over the years the tournament has grown to become one of the most prestigious 7’s tournaments in Canada.
- Published in Calgary, New Releases
Todd Gallant Leaves CTV Calgary – Joins BizBOXTV
Todd Gallant Leaves CTV Calgary – Joins BizBOXTV
Todd Gallant – BizBOXTV
FOR IMMEDIATE RELEASE : TODD GALLANT
June 2013
TRACKING A MASSIVE SHIFT FROM TRADITIONAL MEDIA, LONG TIME CALGARY TV WEATHERMAN, TODD GALLANT MAKES THE JUMP TO DIGITAL.
“With the media landscape well into it’s online evolution, I continue to witness the rush of viewers and advertisers, to online media” – Todd Gallant, BizBOXTV
After more than a decade forecasting fronts, Calgary’s Todd Gallant is prognosticating his last day on conventional Television. Todd has been a recognizable face in Alberta for nearly a decade, with Weather Anchor roles at both Global Television and most recently CTV Calgary. As of July 1st, he is stepping away from the CTV Calgary weather wall to take a lead roll at BizBOXTV, an Online Video/TV Advertising Agency, headquartered in Calgary.
“I have been blessed with a wonderful career in conventional, but the time has come to help pioneer a ‘relative’ newcomer to the industry.” Todd will step into the role of CFO & President of Digital Advancement at BizBOXTV, working alongside BizBOXTV CEO, Lisa Ostrikoff. “It’s a thrilling time for BizBOXTV, and the perfect time to move forward with the minds initially involved in it’s conception. The future is bright for BizBOXTV and it’s clients, and I am excited to have Todd working alongside me during this high growth phase.” says Ostrikoff.
“BizBOXTV has, since it’s launch, experienced a steady growth of businesses ready to take the leap into online video. We’re still in the early days of where all of this is going, and I am thrilled to be part of a team that’s pushing the envelope and offering business owners something not seen in this market before” – Todd Gallant
Stay connected to BizBOXTV ~ as it gets set to launch a new and even more innovative phase of it’s business with Todd Gallant.
Twitter: www.twitter.com/BizBOXTV
YouTube: www.youtube.com/BizBOXTV
Facebook: www.facebook.com/bizboxtv
BizBOXTV BACKGROUND
BizBOXTV is a Video Advertising company with clients across Canada. Lisa Ostrikoff and Todd Gallant launched BizBOXTV in 2009, but shortly after, Gallant had to resign his shareholder position due to competition concerns aired by his then employer. Since then, Ostrikoff has grown the digital media company across Alberta and into other markets in British Columbia and Ontario, along with a dedicated team of talented Video & Brand Journalists. BizBOXTV CEO, Lisa Ostrikoff is also a Business Columnist for The Globe and Mail & Huffington Post. Her Television Media background spans BC & Alberta and includes nearly a decade in various roles including TV News Reporter, Anchor, Video Journalist & Producer.
BizBOXTV
Todd Gallant
403.239.1382
www.twitter.com/toddgallant @ToddGallant
BizBOXTV
Lisa Ostrikoff
403.239.1382
www.twitter.com/LisaOstrikoff @LisaOstrikoff
- Published in BizBOXTV News
Calgary Flood – Cleanup Underway – PICTURES 2013 Flooding
Calgary Flood 2013 – Calgary Flood Cleanup Underway: 8 more days. That’s how much longer the state of emergency in Calgary has been extended for, for a total of 21. As of this (Wednesday) morning, 80% of road access has been restored, five of seven downtown power zones have been re-energized, but only 30% of buildings downtown are ready to have power restored. Because of the Calgary flood, there are still at least 11,000 people out of their homes, down from 100,000 at the peak of the crisis. Meanwhile, an outpouring of support has been seen across the city, with thousands not hesitating a moment to put on rubber boots, roll up their sleeves and help out in the affected neighborhoods.
- Published in BizBOXTV News
Dave Rutherford Taken Off-Air – “Criticized Management”: Lack Of Calgary Flood Coverage Resources
Tuesday morning, talk show host Dave Rutherford announced via Twitter: “I have just been taken off the air on Corus radio. Message: don’t criticize management.”
Dave Rutherford on Twitter @RutherfordShow
The transcript detailing what he said is below… In short, Dave Rutherford spoke out about a inadequacies and lack of resources when it came to providing information to Calgarians about it’s current emergency flood situation:
“We will live with this forever.” The words of Premier Alison Redford. We will live with this forever. That is how profound this disaster has been.
And so it’s our ongoing commitment to keep bringing you whatever we can on the Rutherford show. It’s the only program that is across the province, and therefore we end up covering Edmonton and Calgary and everywhere else that can hear us. Rob Breakenridge’s show is also running in the evening, because his program (is) also province-wide. So Rob’s show and the Rutherford show, the only two programs really that can get province-wide. And I say province-wide because I mean broadcasting into the City of Calgary.
You know, in my 42 years of providing news and information, it has been my commitment, my personal commitment, my professional commitment, to provide as much information as possible, as fast as possible, in all the radio stations I’ve worked for. Including Corus in Alberta, based in Calgary. My first main contact was CHQR radio in Calgary. But through the Rutherford show over the last 20 years we’ve been broadcasting across the province bringing you the latest, the most comprehensive, the fastest, the best — yes I’m going to say it, some of the best — coverage over the past 20 years.
So it is with profound disappointment that I have to tell you that Corus in Calgary has decided to direct resources in places other than information radio. For those of you listening right now in the city of Calgary right now on Corus, and I don’t know how many of you there are, because over the past four days you’ve been relying on information coming through 630CHED (Edmonton station) to bring you up to date on an emerging situation right around you. So I would completely understand if you went elsewhere for your information.
Profoundly disappointed in Corus, which, uh, the Corus management decided to channel their resources that they had to the music stations to get the music stations continuing to play the music. And the resources were not directed at doing everything it seems to me possible to get information on an information radio station.
That’s an opinion, and I’ve been told categorically by management at Corus that my opinion is not being sought. My advice is not being sought and it is not welcome. So that’s fine. Corus management runs the radio stations they can make their decisions. It’s unfortunate the decisions ended up the way they are. And so for the forseeable future, you people in Calgary will be listening to a feed from 630CHED in Edmonton.
And I just want to tell you: the people at both radio stations have made a tremendous commitment to get information to you. They are in a no-win situation. The people working at the radio stations are professionals. They want to get the information out. 630CHED is in a difficult position. They have to provide information to Edmontonians about Edmonton matters. Things that matter to them: traffic, other infrastructure issues. All kinds of civic issues. But they’re going to have to water down their broadcast to provide something to try to keep Calgarians up to date a little bit.
It has been inadequate, it’s been disappointing, and quite frankly I’m… well, I’ll couch my language a little bit. I’m just very upset about it. Professionally and personally. And there are other ways I think information could have been broadcast on 770 but it was not.
And I’m sure that the Shaw family that is a very big part at Shaw, a very big part at Corus, is disappointed as well. We’ll do our part. We’ll do the best we can. We’ll bring you the latest and the most broad coverage we can on the Rutherford program.There are just four of us here, but we’re doing what we can. Coming up…”
Transcription by: http://blogs.calgaryherald.com
- Published in BizBOXTV News
13 Billion+ Video Ads Viewed Last Month
Consumers watched 13.2 billion online video ads last month, reaching an all-time high, according to a new report by comScore.
Data from the comScore Video Metrix also showed that over 180 million Americans watched almost 40 billion online content videos in April.
Google Sites came in as the number one online video content property, primarily driven by video consumption on YouTube, with 154.6 million unique viewers in April. Google was followed by Facebook with 627 million, VEVO with 52.9 million, NDN with 45.3 million, and Yahoo Sites with 45.1 million.
Consumers watched 5.1 billion minutes of video ads in April and video ads reached 53 percent of the total U.S. population an average of 82 times during the month. Over two billion video ads were seen on the Google Sites platform. The BrightRoll platform came in second with 2.2 billion. LiveRail, Adap.tv, and Hulu rounded out the top five, with Hulu delivering the highest frequency of video ads to its viewers with an average of 63.
Google Sites also garnered the highest frequency of ad views for the month. Consumers saw an average of 23 ads in April. BrightRoll platform came in second with 14 ad views.
Video music channel VEVO held the top position in the ranking of unique video viewers with 51.7 million viewers. Fullscreen came in second with 37.4 million viewers, followed by Maker Studios Inc. with 33.8 million, Warner Music with 32.2 million, and ZEFR with 28.1 million.
According to comScore’s study, 84.7 percent of the U.S. population saw an online video in April. The average length of an online video was reported to be 5.6 minutes long, while the average length of an online video ad was found to be 0.4 minutes. Video ads accounted for 25.5 percent of all videos viewed and 2.3 percent of all minutes spent viewing video online.
via ComScore
- Published in Video, Video Advertising, YouTube
Advertisers To Spend $10 Billion This Week On Broken TV Model
This week, advertisers will sit down with the broadcast TV networks and hash out their “upfront” ad buying deals for the year.
The talks are one of advertising’s huge, dramatic set-pieces. As Ad Age describes it, “possibly as few as 40 people from the networks, agencies and brands will go into backrooms and decide how $9 billion of the $62 billion U.S. TV ad market will be spent next year.”
Networks are expecting, again, to see TV ad spending rise. CBS chief Les Moonves is bullish, and analysts expect the network may get 7-9% price increases. Some believe more than $10 billion will get spent.
Oddly, the networks want those increases even as the viewing audience itself dwindles. Goldman Sachs estimates that 17% of the 18-to-49-year-old demographic simply stopped watching broadcast TV in winter 2012-2013, the New York Times notes.
On its face, this doesn’t make sense: Why would advertisers pay more to get less?
The usual explanation is to do with supply and demand. Although TV’s numbers may be dwindling, it still has a massive audience. And with the fragmentation of the audience across thousands of different online and digital venues, there remain very few vehicles who can reliably deliver eyeballs in the millions, night after night. The supply of big audiences is getting smaller, in other words, and thus prices increase.
But there are signs that this won’t last, and that broadcast TV may be facing a crisis. The Times said:
“The networks are getting picked at from every direction,” said Jessica Reif Cohen, the senior media analysts at Bank of America Merrill Lynch. “This year was the tipping point,” she said, “when the television ratings really fell apart.”
Put that together with competition from Aereo, which reroutes free, over-the-air broadcast signals onto computers and iPads where people can watch TV without paying for cable. News Corp. has already said it will stop broadcasting Fox TV, and go cable-only, if it cannot extract transmission fees from Aereo. (Most people watch “broadcast” TV on cable or satellite, where stations get fees from subscribers.)
It’s not just Aereo of course. It’s Hulu and YouTube and Netflix and a hundred other alternatives to watching TV.
Think about that: The model is so broken that a major broadcaster has threatened to stop broadcasting in order to save itself.
It begs the question: With declining audiences, and dozens of new ways to watch shows without paying for cable, how long with these $10 billion meetings last?
- Published in Video Advertising
Your business is still ignoring online advertising? Step up.
As the owner of a new-media startup, the language I speak is common and easily understood by my colleagues and contacts in related fields. What’s happening around us online and to media in general seems obvious. I have lived and breathed it for years, and I am immersed in it daily.
But what’s happening in the digital space is still very new to many brands and consumers. It’s evident in the blank stares I often get in casual conversations when I share content I read recently, or I bring up the future direction of my business. While I ponder the logistics and inner-workings of online advertising, many others are only aware of what’s put in front of them, and they don’t concern themselves with change until they absolutely have to.
As this digital divide continues to widen and the evolution of media picks up speed, the differences are increasing between business owners who are ready to leap into new online advertising lands, and those who are not. Either they are too scared to try something new or they don’t see the potential, or a combination of both. One of the most common sentiments from truthful business owners who haven’t fully evolved online is this: “When you’ve been doing the same thing for decades, it’s easier to stay the same than to try something new.”
Some forward-thinking clients of mine started allocating good chunks of their marketing and advertising budgets online, and over the past few years digital has become an integral part of their strategy. Others advertise in more traditional mediums, but they are slowly starting to warm up to a small step into the new frontier.
“If people don’t understand this, don’t waste your time,” a client said a few years ago, “people eventually will be forced to get it.” We have arrived at that “eventual” point.
Way back in 2007 – perhaps even earlier – it was predicted that “the Internet is rapidly moving from a ‘text web’ to a ‘video web.’” The stats I would pull to show to potential clients, it turns out, accurately predicted where video would be in 2009, and again to where we are in 2013. It’s actually bigger, better and more diverse than initially thought.
If you want to dip a baby toe into the digital space before taking the plunge, that’s fine, but do it sooner than later. It’s better to start small now than to get left behind forever.
via Your business is still ignoring digital? Step up – The Globe and Mail
Lisa Ostrikoff is a TV journalist and anchor-turned-creator of BizBOXTV, a Canadian online video production, advertising and social media marketing agency.
- Published in Lisa Ostrikoff - The Globe And Mail, Video Advertising
Twitter Advertising Now Open to All US Users
Twitter advertising now has options for all U.S. users. The company had previously made advertising on the platform invite-only.
Twitter advertising was first introduced in 2010, and has been expanding advertising on the social network ever since. Most recently, Twitter opened its advertising API to third parties, which will let larger advertisers create more sophisticated campaigns on Twitter.
“Over the past year we’ve listened carefully to feedback from the thousands of businesses and individuals who’ve had access to the self-serve tool, and made enhancements based on their suggestions, including more targeting and reporting in the UI,” the company wrote in a blog post. “It’s because of this feedback that effective today, we’re ending our invite-only period and opening signups for our self-serve ad platform to all users in the U.S.”
The company, which is expected to go public within the next year or so, is is projected to earn $1 billion in ad revenues in 2014, according to eMarketer.
- Published in Social Media Video, Video Advertising
1st Web site brought back to life
A quick history lesson for readers.
In 1989, British physicist Tim Berners-Lee invented what would be called the “World Wide Web.” The first trials were held in December 1990 at the laboratories of CERN, the major research laboratory in Geneva that’s better known today as the home of the Large Hadron Collider.
On April 30, 1993, CERN published a statement — on the Web, no less! — that made the technology behind the World Wide Web available on a royalty-free basis. (Specifically, this was the software required to run a Web server, a basic browser, and a library of code.)
And thus the modern public Web was born, at info.cern.ch.
The first Web site in the world was, understandably, dedicated to the World Wide Web project itself. (For Apple geeks reading this, it was hosted on Berners-Lee’s NeXT computer.) The Web site described what the Web was and instructed how to access others’ documents.
That original NeXT machine is still at CERN, but the world’s first Web site is no longer online at its original address.
via First-ever Web site is brought back to life | Tech Culture – CNET News.
- Published in Uncategorized