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5 Reasons Not to Shoot a Business Video Yourself

Monday, 26 January 2015 by BizBOXTV

Do you have a business and are considering shooting your video production, yourself?
Here are 5 main reasons not to… and 5 reasons why Video Production Services Company, BizBOXTV is a better bet:

Smartphone and camera makers all talk about how fast and easy it is to record amazing HD videos using their devices. With just a small device—that happens to be your phone as well— you can shoot a video that will amaze the world and make you a viral sensation on YouTube. Or maybe not.

Although it’s tempting to succumb to the allure of shooting and producing business and marketing videos yourself, there are lots of good reasons to bring in a professional for the job. From expertise to equipment to putting your best foot forward online, here are five reasons why you shouldn’t shoot your business videos yourself.

1. Your equipment isn’t good enough

Regardless of how great smartphone and point-n-shoot cameras are, they still can’t compare to professional equipment. Even if a pro shoots a video with an iPhone or a basic DSLR they don’t settle for the low-quality built in mic or whatever light happens to be available. Professionals always use a better, external mic for recording the sound. Professionals make sure that if the light isn’t right for a shoot, they have lights on hand to make sure everyone looks their best. Professionals invest in the right equipment to ensure that you look and sound your best. From better cameras to lights to mics, professionals have the tools that you just don’t have.

2. It’s tough to be objective

When you bring a consultant in to help you with a business challenge or opportunity, beyond their skills and experience, you rely on their objectivity to give you the perspective to help solve your problem. Professional videographers, producers, and editors have that distance to see and capture that special something in your business that you think is boring or ordinary—but is really the thing that sets you apart from everyone else. Professional objectivity helps make your video better in everything from choosing the right location to picking the right people to be on camera to how to tell your story in the best way possible.

3. It will take too long—your time is valuable

You know that person in the office who knows your CRM backwards and forwards? When you need something done fast, you turn to him or her. Professionals know exactly how to produce a video as quickly and efficiently as possible. From tricks of the trade to software to the skills that come from their years of experience, professionals know what they are doing and know how to do it quickly and correctly. Remember, this is also about your time when you need a video made. You are good at what you do—making your business successful. Consider the cost of lost productivity when you try to muddle through making a video in the midst of all your other tasks? Sure, saying “let’s just record this on my iPhone and edit in iMovie” sounds great at first, but when it’s taken days to complete and get right, what else could have been done with that time? Video on the cheap isn’t the answer either. You can always find a film student or a “professional amateur” friend to help you shoot the video, but there is value in doing it right. There is value in spending money to have a video you can be proud of and want to show off.

4. You could do more harm than help

That video you made, the one you think is great and everyone in the office loves, might look low budget and amateur in the cold, harsh world of YouTube. What you created might very well be great, but is it good enough to be the face of your brand online? Businesses don’t throw together websites and blogs anymore—and you can tell the ones that do. What do you think of a company with cheap self-printed businesses cards or a cookie-cutter website? You don’t take them as seriously as companies who invest time and money into their websites. You wonder, if they care so little about their own business, how well will they handle your business? Creating and posting a sub-par video for your business can do exactly the same thing in the minds of the people you are trying to reach and influence. What is the cost of that poor impression?

5. You’re not a pro

You are great at your job. You’ve spent years learning how to bend Excel to your will, make PowerPoint presentations powerful statements, or write brilliant words in Word. Videographers and producers have spent years honing their craft as well. They know how to light people so they look great. They know how to frame a shot that makes a scene just pop. They also know how to use their software to transform raw video into a complete story. Color, sound, music, titles, effects—all of these parts of video production take years to learn and perfect. It’s what videographers and editors live and breathe. No matter how great the video you shot on your own looks, it’s the touches that pros bring before and after the shoot that make the difference between okay and awesome.

Bottom line—Just because you can, doesn’t mean you should Your business is too important to take the cheap and easy way out. Yes, you can record videos on your iPhone or point-n-shoot camera sometimes and that’s okay, but most of the time it won’t be good enough. Not good enough compared to what a professional can produce. Not good enough compared to the cost of taking time away from you running your business. And probably not a video that you can be comfortable with being your business’ face online. In the end, the people who have the expertise and equipment to create and produce a great video for you are professionals. Anything else just isn’t good enough.

via BackboneMag

Calgary Video Production

BizBOXTV Video Production

Are you looking for Professional Video Production Services for your business? You’ve come to the right place! BizBOXTV has produced 1000+ Video Productions for local businesses since 2009. Regardless of your size, or your industry, BizBOXTV Video Production knows the best way to tell your story, so that potential customers will listen.

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  • Published in Video Advertising, Video Marketing, Video Production
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“AUDI DRIVE” … It’s Your Turn Calgary! – Calgary Video

Sunday, 17 March 2013 by BizBOXTV


Calgary Video: “AUDI DRIVE” … It’s Your Turn Calgary!

Are you ready to get your Audi Drive on, Calgary?

In the fourth edition of our passion-fueled “Audi Drive”  videos, we hear from one of our great Audi customers who shares his passions for this great city… as well as some of his great business success tips & we find out how his Audi fits into his lifestyle. “My Audi A4 is there for waiting for my next ride; my customers understand that the brand promise of Audi is something I try to capture in my business.”

Audi Drive… its YOUR turn!

The Spring has Vorsprung Sales Event is now on at Glenmore Audi & Royal Oak Audi dealerships in Calgary. With savings of $2750 on every instock model and low finance and lease rates… it’s time to get your Audi Drive on in Calgary.

www.glenmoreaudi.com
www.royaloakaudi.com

Calgary Video

Calgary Video : BizBOXTV

 

How effective is video advertising on the web? Conversion rates for regular web ads can be tiny — 1 percent or less.

But recent research suggests that once consumers start watching video ads — especially videos that include product demonstrations — purchase conversion rates can skyrocket.

More than half of consumers feel more confident in their purchases after watching an online video, and 66 percent who watch videos more than once will eventually purchase something, according to stats compiled by eMarketer.

“Fully 85% of those polled said they would watch a video that educated them about a product they were interested in for at least 1 minute. However, the percentage of customers willing to spend a minute watching a video that specifically lacked a demonstration dropped to 65 percent,” eMarketer wrote.

It’s no surprise where viewers are seeing these ads. YouTube, obviously, is the most-watched source of product videos.

But Facebook — not traditionally known as a video medium — is a huge source of product demo videos, too.

According to a May 2012 survey by Google and Compete (the online traffic measurement service), apparel shoppers turned to consumer-generated video content even more than marketer-produced video.

And how do people feel about these ads? They like them, a lot.

The Google/Compete survey showed that 25 percent of online shoppers who used video for research made multiple purchases; whereas only 16 percent of other shoppers who did not use video.

via Online Shoppers Love Video Ads – Business Insider.

 

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  • Published in Automotive Marketing, Calgary, New Releases, Video
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It’s time to get your “AUDI DRIVE” on! Calgary Video

Sunday, 17 March 2013 by BizBOXTV

Calgary Video: It’s time to get your “AUDI DRIVE” on!
This Spring… make success your mantra, Calgary!

In the first edition of our great “Audi Drive” videos, hear one  of our long time Audi customers share his passion for life in Calgary… hear him speak his business success mantra & discover how his Audi fits into his lifestyle… because that’s what it’s all about.

Want to get your Audi Drive on, Calgary? Now is the perfect time: The Spring has Vorsprung Sales Event is now on at Glenmore Audi & Royal Oak Audi Dealerships in Calgary. With savings of $2750 on every in-stock model and low finance and lease rates… it’s time to get your Audi Drive on in Calgary.

www.glenmoreaudi.com
www.royaloakaudi.com

 

Calgary Video

Calgary Video : BizBOXTV

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  • Published in Automotive Marketing, Calgary, Video
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“AUDI DRIVE” It’s Your Turn! Calgary Video

Sunday, 17 March 2013 by BizBOXTV

Calgary Video: “AUDI DRIVE” It’s Your Turn!

This Spring… make success your mantra, Calgary!

In the second edition of our “Audi Drive” videos featuring successful Calgarians, hear one of our long time Audi customers share his passions for life and business… hear him speak his own success mantra & discover how his Audi(s) fit into his diverse lifestyle. *He has THREE! 🙂

It’s time to get your Audi Drive, Calgary!

… & Now is the perfect time: The Spring has Vorsprung Sales Event is now on at Glenmore Audi & Royal Oak Audi dealerships in Calgary. With savings of $2750 on every in-stock model and low finance and lease rates… it’s time to get your Audi Drive on!

www.glenmoreaudi.com
www.royaloakaudi.com

Calgary Video

Calgary Video : BizBOXTV

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  • Published in Calgary, Video
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“AUDI DRIVE” – Make Success Your Mantra! Calgary Video

Sunday, 17 March 2013 by BizBOXTV

Calgary Video: “AUDI DRIVE” – Make Success Your Mantra!

This Spring… make success your mantra, Calgary!

In our third edition of our awesome “Audi Drive” videos featuring successful Calgarian customers.. we hear from Colleen Pound! Watch to discover what Colleen has to say about life in Calgary… her business success tips.. and what driving an Audi has meant and means to her.

“Audi Drive”… its YOUR turn!

The Spring has Vorsprung Sales Event is now on at Glenmore Audi & Royal Oak Audi dealerships in Calgary. With savings of $2750 on every in-stock model and low finance and lease rates… it’s time to get your Audi Drive on in Calgary.

www.glenmoreaudi.com
www.royaloakaudi.com

Calgary Video

Calgary Video : BizBOXTV

 

 

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  • Published in Calgary, Video
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Canada’s Number 1 Math Website – Mathletics.ca

Thursday, 28 February 2013 by BizBOXTV

www.mathletics.ca Mathletics is an online program that teachers use in classrooms to help make learning math more fun and engaging  for their students. Mathletics is the next generation in online math learning platform, helping students enjoy math and improve their results.

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  • Published in Calgary
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Fabric Depot

Monday, 11 February 2013 by BizBOXTV

www.fabricdepot.ca Fabric Depot is Calgary’s largest retail fabric store. We have been around since 1984 as a drapery and \ upholstery fabric wholesaler selling exclusively to drapery and upholstery fabric shops throughout Western Canada and parts of the United States. After turning away retail customers for almost a quarter century we have recently opened our doors to the public. The result of this family-run business is a knowledgeable and friendly staff that is always ready to help guide you through our two floors of beautiful high quality fabrics, trimmings, and notions offered at cheap wholesale prices.

Some of the many materials we carry are sheers, jacquards, fleeces, felt, flannel, cotton prints, vinyl, outdoor / waterproof fabrics, laces, embroideries, chenille, satins, broadcloth, linen, taffeta, silk, spandex, velvet, ultra-suede, wide width fabrics, quilted fabrics, corduroy, fun fur, chiffon, tool, muslin, canvas, and much more. Also, our beautiful selection of trimmings are second to none. We have the largest selection of any fabric shop in Calgary and are one of the largest fabric stores in North America. Our collection of materials come from areas such as Italy, the United States, Canada, Europe, and Asia.

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  • Published in Calgary
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Green Calgary

Sunday, 10 February 2013 by BizBOXTV

www.greencalgary.org/  Calgary Video : Green Calgary is a dynamic, non-profit urban environmental organization with a mission to empower Calgarians  to create healthy homes and communities through environmental education, products and services. Since 1978 Green Calgary has sought to address a range of pressing urban environmental issues including pollution, waste management and resource conservation. As the nature and understanding of these and other issues has evolved over the years, so to has Green Calgary’s focus, programs and approach. In addition to providing information and raising awareness, our organization strives to provide the specific tools and resources that empower individuals and groups to make positive environmental changes.

Calgary Video Production BizBOXTV Green CalgaryGreen Calgary empowers Calgarians to create healthy homes and communities through environmental education, products and services.

Green Calgary will play a significant role in bringing this vision to fruition in five to seven years…. ‘Calgarians are world leaders in urban environmental sustainability.’

  • Activities
    Green Workplace
    Healthy Homes
    Green Products
    Environmental Education
    Resources
    Guides
    Campaigns

Green Calgary is a not-for-profit organization that relies on fundraising to support its programs and services. Please click on the links to the left to find out more.

If you have a question that is not answered here or you would like more information please contact us at: [email protected] or by phone at [403] 230 1443.

Calgary Video Made Possible by First Calgary Financial
_________

“We like to say it’s easy being green with a little help, a little education, a little support and that sort of thing, it becomes easier and easier. That’s what we do. We come in and we help people through education and through advice, through hands-on support and services consulting with businesses and in the community and with families. I visit schools and other organizations to provide hands-on presentations where the kids get to experience what the environment and sustainable living is all about. The kids actually remember so much more when they get to experience something and for them to learn a topic and actually make realizations about how they impact the environment, can actually change their entire perspective. My role with the organization is to essentially help residents, people in their homes green their homes whatever that looks like for them. It’s a very holistic and personalized look at the home. We are able to tailor every visit to whatever the needs of the homeowner are. I think certainly the main areas are chemical use in the home and saving on utility bills. I think those are the primary concerns when we are going in to a home for the first time. I work on the Green Workplace Program. I’m a Green Workplace Consultant. I help businesses to reduce their environmental impact. Sometimes they don’t really know what their goals are; they just say, “Green our office,” and so we have to come in and help them refine their goals. Is it more around waste-related or is it more energy-related. We’re encouraging businesses to reduce their waste, recycle their waste. I feel like I’m making a difference in the Alberta Recycling climate, Calgarians are really open to the message. They’re a city where we really appreciate the beautiful environment that we have. I think the city of Calgary has set some excellent sustainability goals for the community and people are from all sectors are interested in being part of reaching those goals. I think a lot of people, they want to make change and they just don’t know where to start. That’s where we come in. www.greencalgary.org. People often need a helping hand and that friendly support. That’s what we’re here to do. I think it makes a big difference.”

Calgary Video Production - BizOXTV Calgary Web Video

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  • Published in Business Profiles, Calgary, New Releases
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Calgary Website Video: Put Your Best Face Forward

Friday, 01 February 2013 by BizBOXTV

Calgary Website Video: Put Your Best Face Forward

What do people want? To connect.

Marketers know that emotion plays a massive role in getting a message across. Consumers choose and stay loyal to certain products and brands because of how they make them feel – and what they broadcast about themselves.

It’s no surprise that re-purposing TV commercials online is not nearly as effective as creating Web video content specifically for an Internet audience. With high-quality video more affordable and more accessible than ever before, you’d be hard-pressed to find a better way to connect with potential customers.

A few of video’s main benefits include:

Video makes your website and e-mails ‘sticky’

The longer that someone spends time learning about your product or service, the more likely he or she is to become a customer. Video also works great when it’s delivered by e-mail too, even if it is just a click-through link. See:, for instance, Embedded video lifts conversion rate 50 per cent . More video equals more sales.

Let video fast-forward your way to success. According to MarketingSherpa : “Putting video on websites has been a huge success. Marketers gave us hundreds of great examples touching on dozens of ways in which adding video to their site has had a positive impact on sales, lead-generation, use of the site, and improved customer relations”.

Whatever can be said through text can be better expressed through Calgary website video. If a photo is worth a thousand words, video is worth many, many more.

Video is awesome for SEO

Studies have shown that Calgary Website videos are 50 times more likely to appear on the first page of search results. “Not only are video results increasingly common in Google’s search results, but your videos stand a much better chance than your text pages of being shown on the first results page,” says Nate Elliott at Forrester, a global research and advisory firm.

Search engines offering video as part of integrated search results lend themselves to obvious benefits. With YouTube being the second-largest search engine, it just makes sense to have a presence there.

They key is to make sure your uploaded videos are listed using the correct words you want your business to be found by.

Video is delivered ‘on demand’

No matter what use you find for video, it is easily experienced on demand. It’s like being able to deliver your best sales pitch 24/7, and to a worldwide audience, at that.

Companies are using video to their advantage in so many ways:

  • Corporate profiles
  • Client testimonials
  • Sales presentations
  • Product introductions and demonstrations
  • Calgary Website Video FAQ’s
  • Team bios and profiles
  • Q & A expert series
  • Original Web TV content
  • Video blogs
  • Event promotion and coverage
  • On-location events and tradeshows
  • Recruitment and training
  • Executive and staff presentations
  • In-store
  • Video press releases

As well, video is the No. 1 way to connect with people via social media, with video links being shared more often than any other types of content, such as articles or photos.

If you’re tweeting or on Facebook, you should definitely consider rolling video into the mix of your engagement strategy.

If you’re a camera-shy business owner, you may have to work to get over it. With much of business being about trust, it’s no wonder why videos featuring CEOs outperform those that do not feature them.

It’s time to put your best face and your brand’s best message forward via video, and start to reap the benefits.

 

Calgary website video

BizBOXTV: Calgary Website Video

 

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15 Facts + Stats About Online Video Calgary

Friday, 01 February 2013 by BizBOXTV

Online video is seeing massive growth. Watching video online has gone from a niche activity to mainstream. With new devices, video everywhere has become a reality.

The implications of online video’s growth for the digital advertising industry are huge. Sight, sound and motion is of utmost importance to brand advertisers. It can pull on heartstrings and entertain people the way banners have never been able to do. That’s led to Web video ads being the bright spot in an otherwise tough market for publishers. The big question is whether the growth in inventory will continue that trend.

Here are 15 must-know stats on online video.

89 million people in the United States are going to watch 1.2 billion online videos today. (ComScore)

Online video users are expected to double to 1.5 billion in 2016. (Cisco)

Only about 24 percent of national brands are using online video to market to consumers. (Kantar Media)

Online video now accounts for 50 percent of all mobile traffic and up to 69 percent of traffic on certain networks. (Bytemobile Mobile Analytics Report)

Consumers give up on an online video if it doesn’t load in two seconds. (University of Massachusetts Amherst and Akamai Technologies)

Users sharing video on retail and brand sites chose Facebook 46 percent of the time, with email accounting for 40 percent and Twitter capturing 14 percent of shares. (Invodo)

Globally, online video traffic will be 55 percent of all consumer Internet traffic in 2016. (Cisco)

52 percent of consumers say that watching product videos makes them more confident in online purchase decisions. (Invodo)

Mobile and tablet shoppers are three times as likely to view a video as laptop or desktop users. (NPD)

Mobile video ads that include social media buttons drive 36 percent higher engagement. (Rhythm NewMedia).

Online video production will account for more than one-third of all online advertising spending within the next five years. (Borrell Associates)

76 percent of marketers plan to add video to their sites, making it a higher priority than Facebook, Twitter and blog integration. (Social Media Examiner)

92 percent of mobile video viewers share videos with others. (Invodo)

More than 1 billion unique users visit YouTube each month, spending more than 4 billion hours watching videos (YouTube).

2 billion video views per week are monetized on YouTube, and every auto-shared tweet results in six new YouTube browsing sessions (ReelSEO).

via 15 Stats Brands Should Know About Online Video

Onilne Video Calgary

 

BizBOXTV’s online video Calgary clients & partners include major media networks, large corporations as well as small-medium businesses in all cities & industries across Canada and North America.

The BizBOXTV difference? We’re not a traditional Calgary video production company with traditional approaches. We were founded in 2009, as this new digital & social world started making itself known, so our focus and expertise has been honed right here.  Our background comes from working in news… most of our core team are Journalists, seasoned professionals who know the best way to tell stories in an engaging and entertaining way so a target audience will listen.

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  • Published in Video Advertising
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