Facebook Hits 8B Video Views Per Day
Facebook Hits 8 Billion Video Views/Day, Challenges YouTube
Did you know?
- More than 1 billion people use Facebook every single day
- 1.39 billion people now use Facebook on mobile devices, including more than 1 billion on Android
- There are 8 billion daily video views on Facebook
- More than 500 million people watch videos on the site daily
- In September 2015, over 1.5M small businesses posted video to Facebook, including native uploads and video ads.
Zuckerberg wanted to make it clear that Facebook is focused on investors, who are focused on advertisers, who are focused on reach – particularly mobile reach. It’s clear that he wants video advertisers to use “views” as a standard metric, even though comparing YouTube views and Facebook video views is like comparing apples to oranges.
Zuckerberg also stated that new video tools for Facebook pages are live, and that the site has been testing a dedicated video section. He confirmed that:
“Over the next few years, video is going to be some of the most engaging content online. And by continuing to innovate here, we have a chance to build the best place to watch and share videos”.
Yep, he just declared war on YouTube, which allows over a billion people to discover, watch and share originally-created videos. The big difference between the two is YouTube focus on helping people discover videos – and YouTube’s Content ID program, which ensures that what gets discovered are “originally-created videos.” Facebook is focused on watching and sharing videos.
Sheryl Sandberg, Facebook’s COO, shared a couple of more nuggets of news. She stated that revenue from mobile ads was up 73% year on year to $3.4 billion and grew 73% year-over-year. That means that mobile accounts for around 78% of Facebook’s total revenue from advertising. So, Facebook is focused on mobile.
“The average American adult spends 25% of their media time on mobile, and Facebook and Instagram together continue to account for over 1 in 5 minutes on mobile in the US”.
Mobile, mobile, and mobile. Get it? Got it? Good. Sandberg stated that Facebook was a good fit for marketers as it has “the best performing mobile ad products, and video is making them even better”. She believes that Facebook video gives the marketer a chance to reach a mass audience, with great cross device targeting and measurement”. “Our third priority is making our ads more relevant and effective. Carousel ads show multiple images, and now videos, and drive 30% to 50% lower cost per conversion than single-image link ads”.
Video marketers are indeed faced with a two-party system. According to eMarketer, global mobile ad spending is expected to be $72.1 billion this year, and Google’s share of this market is projected to be 33.7%, while Facebook’s share is forecast to be 17.4%. And, according to comScore, the Top 6 – and 8 of the Top 9 – apps in the U.S. are owned by Facebook or Google.
Today, some casual observers may mistakenly believe that it doesn’t matter whether you choose YouTube or Facebook video. But, there’s a big difference between YouTube’s and Facebook’s world view of video marketing and video advertising.
Facebook is primarily focused on advertisers. Facebook is focused on views – and says a “view” is reached at the three-second mark whether or not the viewer has even turned on the sound. In contrast, YouTube has a more balanced concern for partners as well as advertisers. YouTube also has a more balanced concern for giving viewers choice over which ads they watch and connecting brands with a more engaged audience. In fact, with TrueView ads, you don’t pay for random impressions or maybe-they-saw-its. The viewer has to choose to watch your video or there’s no charge. YouTube not only urges advertisers to go beyond impressions and clicks, it also offers Google’s Brand Lift solution to help them measure brand awareness, ad recall, and brand interest.
Finally, if you’re looking for a recent example of the impact of video ads, check out this one: P&G’s Gillette generated buzz for its latest razor, Gillette BODY, by targeting a rapidly expanding audience of body-grooming men. With a digital-first strategy anchored by YouTube TrueView ads, Gillette reached millennial males with their “100 Years of Hair” video ad.
The results: over 84% of the 13.5 million total viewers finished most of the video, there was a 211% lift in searches for the Gillette brand, and the video ad generated over 500,000 clicks to buy.
- Published in Facebook, Video Advertising, YouTube
Online Video: more popular than Facebook & Twitter by 2017
Online video isn’t just growing fast, it’s growing faster than any other type of consumer service offering – and soon it’s going to be even more popular than Facebook, Twitter and Co, according to Cisco’s new Visual Networking Index forecast.
The newest edition of Cisco’s data-heavy report on how we all spend our time and bandwidth points to social networking as the world’s most popular type of consumer service, with 1.2 billion users worldwide tweeting, Facebooking and more around the world in 2012. That’s 66 percent of residential internet users, if you need to know. Cisco estimates that this number will grow to 1.73 billion users by 2017, which will then represent around 70 percent of the also-growing internet population.
Online video services on the other hand had just around 1 billion users worldwide in 2012, according to Cisco. The company estimates that this number will almost double by 2017, reaching close to 2 billion users worldwide. That means that in four years, 81 percent of the world’s internet users will also use online video services. In 2012, that number was still at around 58 percent.
All of those video streams will also have a major impact on bandwidth consumption: Cisco estimates that we are going to see 1.4 zettabytes of global end-user IP traffic in 2017. And here’s the kicker: That’s more IP traffic than the internet has seen in the last 18 years together. Here are a few more of Cisco’s observations and estimates with regards to online video:
Online video will account for 69 percent of consumer internet traffic by 2017 (up from 57 percent in 2012).
Mobile video will grow 16-fold from 2012 to 2017, and account for 66 percent of all mobile data traffic during that year.
Internet-to-TV streaming will grow from 1.3 exabytes per month in 2012 to 6.5 exabytes per month in 2017.
The number of web-enabled TVs in consumer’s homes will grow from close to 180 million in 2012 to 827 million in 2017.
Game consoles will become slightly less important as a way to bring internet video to the TV screen, while dedicated streaming boxes will see the biggest growth.
via Online video will be more popular than Facebook and Twitter by 2017 — Tech News and Analysis.
- Published in Video
All of your posts, shares and ‘Likes’ tell a story. What’s yours saying?
Consider this: anyone, strangers included, can tell a great deal about you via your digital footprint; that is, the trail you leave behind as you share updates, post pictures or check into places. It’s likely that you’re broadcasting what you look like, where you work, where you’ve been, who you know, what you like to do, and of course, your views on a variety of topics.
As the amount of information continues to pile up online, your digital footprint can either help or hurt your personal brand and your business.
I’ve seen business owners and personal contacts tarnish their reputations with a few words or a few clicks, not realizing the full power of the digital world. Every picture you post, every status you like, every update you send is essentially announcing to the world who you are, permanently.
Over the past two days alone, I’ve witnessed two pretty major gaffes take place in my network – both of which were unfortunate and completely avoidable. In the first instance, a business owner publicly called someone out on Facebook in regards to a personal issue, complete with profanity. In the second incident, a professional who works for a major energy company ‘Liked’ what could be considered an inappropriate public photo. The action showed up on the feed of everyone who followed them.
Think for a moment of the repercussions. Before I do business with or consider hiring anyone, the first thing I do is find their social media profiles and find out what they’re all about. Do you swear? Stop. Are you overly negative or regularly posting inappropriate things? Don’t do it. Published words, and any online actions for that matter, can easily be misinterpreted, so be careful about how you may be coming across online. Whether it’s the language you use or the tone of what you are saying, every word you type, every action you take online is essentially what you are broadcasting publicly, and permanently.
At the same time, you still want to have a presence. So avoiding the social space entirely can backfire too. Many companies, including my own, use search engines and social media to dig up information all potential candidates. What are we looking for? We’re hunting down information to potentially validate your resume, to find out if you walk your talk and to learn more about you, as a person. Also, when I’m looking to use the services of another business, especially a business which is tied to a personal brand (as today they essentially all are) I do the same thing. I expect and know that potential clients of mine do the same when trying to find out more about my business.
It’s critical now, more-so than ever, to educate our employees, colleagues and especially children, that what they say or do online is permanent. It can be a great opportunity for you to build your brand or prove to be the easiest method of self-destruction. Maybe it’s time to do a personal digital analysis on yourself? You may be surprised looking from the perspective of an outsider.
Lisa Ostrikoff, Special to The Globe and Mail
via All of your posts, shares and ‘Likes’ tell a story: what does yours say? – The Globe and Mail.
- Published in Lisa Ostrikoff - The Globe And Mail, Social Media Video
13 Billion+ Video Ads Viewed Last Month
Consumers watched 13.2 billion online video ads last month, reaching an all-time high, according to a new report by comScore.
Data from the comScore Video Metrix also showed that over 180 million Americans watched almost 40 billion online content videos in April.
Google Sites came in as the number one online video content property, primarily driven by video consumption on YouTube, with 154.6 million unique viewers in April. Google was followed by Facebook with 627 million, VEVO with 52.9 million, NDN with 45.3 million, and Yahoo Sites with 45.1 million.
Consumers watched 5.1 billion minutes of video ads in April and video ads reached 53 percent of the total U.S. population an average of 82 times during the month. Over two billion video ads were seen on the Google Sites platform. The BrightRoll platform came in second with 2.2 billion. LiveRail, Adap.tv, and Hulu rounded out the top five, with Hulu delivering the highest frequency of video ads to its viewers with an average of 63.
Google Sites also garnered the highest frequency of ad views for the month. Consumers saw an average of 23 ads in April. BrightRoll platform came in second with 14 ad views.
Video music channel VEVO held the top position in the ranking of unique video viewers with 51.7 million viewers. Fullscreen came in second with 37.4 million viewers, followed by Maker Studios Inc. with 33.8 million, Warner Music with 32.2 million, and ZEFR with 28.1 million.
According to comScore’s study, 84.7 percent of the U.S. population saw an online video in April. The average length of an online video was reported to be 5.6 minutes long, while the average length of an online video ad was found to be 0.4 minutes. Video ads accounted for 25.5 percent of all videos viewed and 2.3 percent of all minutes spent viewing video online.
via ComScore
- Published in Video, Video Advertising, YouTube
Facebook video ads coming, will autoplay in your feed
Facebook is reportedly plotting a way to squeeze even more adverts into your News Feed — and this time they’ll be moving pictures!
Zuckerberg and pals are going to debut the new video ads in July, the Financial Times reports, in a bid to wring more cash out of the 750 million-strong social network.
Adverts will pop up in your News Feed, along with your pals’ status updates, baby photos, cats, food, engagement rings and more babies. Videos will apparently play automatically when the page loads, but will be muted by default.
If you choose to unmute, the video will start afresh. Each advert will be limited to a mere 15 seconds in duration, and Facebook will reportedly ensure you only see videos from a single brand in any given day.
via Facebook video ads incoming, will autoplay in your feed | CNET UK.
- Published in Facebook, Social Media Video
Time Spent On Facebook Increases 700%
The total time spent on Facebook has increased nearly 700% year over year, according to Nielsen.
Nielsen reported Tuesday that total time spent on the social networking site rose from 1.7 billion minutes in April 2008 to 13.9 billion minutes in April 2009, making it the top social network in terms of the amount of time users spend on the site.
“We have seen some very exciting growth in Facebook during the past year, and a subsequent decline in MySpace,” Jon Gibs, VP of media and agency insights for Nielsen Online, said in a prepared statement. “Twitter has come on the scene in an explosive way, perhaps changing the outlook for the entire space.”
However, he warned that social networking sites can fall out of favor quickly with consumers, regardless of how fast they are growing or how big they are. As proof, Gibs pointed out that Friendster and MySpace were rising stars and appeared to be unbeatable.
“Neither Facebook nor Twitter are immune,” he said. “Consumers have shown that they are willing to pick up their networks and move them to another platform, seemingly at a moment’s notice.”
Nevertheless, April marked the fourth consecutive month that Facebook ranked first for its number of unique visitors and time spent.
MySpace, however, retains the lead in one respect: online video. The site has 120.8 million video streams, and its visitors spent 384 million minutes watching video on the site, according to Nielsen. That’s about 38.8 minutes for each viewer. Facebook visitors spend just 113.5 million minutes viewing video on the site in April, with just 11.2 minutes per viewer. Those figures draw attention to the importance of who visits the sites and what engenders their loyalty, according to Nielsen.
Nielsen found that Facebook seems to hold more appeal to people between the ages of 25 and 34 and 35 to 49, respectively, while MySpace draws users from ages 18 to 24 and 12 to 17.
- Published in Facebook, Social Media Video
Nielsen Knows How Much Time You Waste On Facebook, Twitter
According to a study by Nielsen Online, users spent 13.9 billion minutes overall on Facebook alone in April 2009, a statistic that’s up a whopping 700 percent from the 1.7 billion minutes calculated at the same time a year earlier.
It’s another sign of Facebook’s exploding popularity, and not a bad statistic for a social networking behemoth that now boasts more than 200 million members.
But it’s hardly the only growing platform. According to Nielsen Online, Twitter users clocked 300 million overall minutes on Twitter for April, an increase of 3,712 percent from Twitter’s April 2008 numbers. And that still only makes Twitter the fifth most popular social networking service, behind MySpace, Blogger and Tagged.com—although it is by a wide margin the fastest growing, according to Nielsen.
“We have seen some major growth in Facebook during the past year, and a subsequent decline in MySpace,” said Jon Gibs, Nielsen’s vice president for online media and agency insights, in a statement. “Twitter has come on the scene in an explosive way, perhaps changing the outlook for the entire space.”
via Nielsen Knows How Much Time You Waste On Facebook, Twitter.
- Published in Facebook, Social Media Video, Video, YouTube