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Social Video – Big For Brands In 2016 💥

Monday, 16 November 2015 by BizBOXTV
social video

Social Video = Massive Marketing & Advertising Opportunity

First of all, let’s clarify what “Social Video” is.

Social Video = Social Media + Online Video Marketing & Advertising.

 

Essentially, creating video content that is designed for social media platforms such as:

  • YouTube
  • Facebook
  • Instagram
  • Twitter, etc…

Your Social videos need to be designed specifically for social networks. This is because social video appears in different ways on different social networks, and each network has a unique audience with different behaviours.

Many people confuse social video with viral videos, but there’s a massive difference. Social media videos may not get millions of views and can still be deemed a big success. For example: if your company sells something very niche, the story of how your business can help could be a big success with only 2000 views, if those views are by your exact target audience and/or generate leads.

Social video also is extremely unique in its ability to convey a powerful message to viewers, in a way that static forms of marketing & advertising can’t. Social media networks also favour online video in their algorithms, knowing this rich form of content is more appreciated by it’s users.

Businesses that don’t invest in social video very soon really do risk being left behind. In a recent survey by the Content Marketing Institute, over 73% of marketers reported using online video as a marketing tactic. 69% of businesses are already creating videos specifically for social media. In that same survey, almost 70% of businesses say their budgets for social online videos are increasing. It’s clear that companies are beginning to recognize the power of these videos. If you’re not investing in social video yet, your competitors probably are.

Some of the ways social video can drive results is via:social video

– increasing brand awareness
– generating leads
– increasing online sales (conversions)
– customer service/support, etc…

The ROI of social videos will depend on which way you choose to use it. Every business will have differing targets & goals when it comes to the use of social video. If your social media videos are being used for lead generation, leads generated through the video should be tracked. If social video is being used to sell a product via your website, sales & conversions should be tracked. If you’re looking for results beyond brand awareness, the key is to set specific goals and track the success of your social videos using widely available analytics.  It’s only through tracking that you will learn what connects with your audience and what doesn’t, allowing you to refine your video strategy as you continue creating social videos in the future.

 

 

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  • Published in Facebook, Social Media Video, Twitter, Video, Video Advertising, Video Marketing, Video Production, YouTube
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Why Online Video Needs To Be In Your 2015 Budget

Monday, 27 April 2015 by BizBOXTV
Video Production Marketing Advertising

Online Video needs to be in your budget in 2015 & beyond. Here’s why:

Digital has surpassed all forms of traditional advertising in Canada & Video Advertising has outpaced overall digital growth rates over the past five years.

 

(more…)

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  • Published in Automotive Marketing, Calgary, Facebook, Social Media Video, Video, Video Advertising, Video Marketing, Video Production, YouTube
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YouTube Video Production Partner, BizBOXTV

Wednesday, 01 April 2015 by BizBOXTV

BizBOXTV is a YouTube Video Production Partner Serving clients in Calgary, Edmonton, Vancouver, Toronto + right across Canada!

 

What does this mean? It means we at BizBOXTV are provided with additional resources and opportunities to improve YouTube video production, YouTube Video Marketing & YouTube Video Advertising results for our clients. Having produced thousands of YouTube videos for local clients over the past eight years, we live and breath digital video storytelling. Whether or not you choose to place your videos on YouTube, using professional video ads as part of of your marketing and advertising strategy is proven… it works.

Local businesses and brands of all sizes are realizing the potential and reaping the benefits of what our clients call a fun, fascinating and amazing process! We like to use the word “easy”… and our long term clients have too. BizBOXTV’s new and unique approach yields exceptional quality and results, with amazing long-term value and ROI. What more could a business wanting to maximize it’s marketing and advertising budget ask for?

Bottom line – you have a business to run… and whether you have a message you want to share internally, or broadcast to the world… BizBOXTV is here to handle the details and get your brand on the fast track to success. Let us help you realize the potential that awaits.

 

Contact us today to explore how YouTube Video Ads & YouTube Advertising can work for your business needs & check out our YouTube Videos.

YouTube Video Production Ads Advertising | BizBOXTV CANADA Calgary Edmonton Vancouver Victoria Toronto

BizBOXTV | YouTube Advertising VIDEO

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  • Published in Calgary, Edmonton, Video, Video Advertising, Video Marketing, Video Production, YouTube
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Digital Video Ads – Maximize Your Investment

Sunday, 15 March 2015 by BizBOXTV
VIDEO PRODUCTION

According to eMarketer, digital video ads are the fastest-growing area of programmatic investment—it will grow 204 percent this year.

In addition, viewability rates are also on the rise, says Q4 2014 research by Integral Ad Science. The percentage of U.S. online video ads that were in-view that quarter reached 39 percent, a 9 percentage point quarter-over-quarter increase.

To capitalize on these opportunities, several dynamics must be addressed to ensure maximum return on your investment. Here are three factors for brand marketing professionals to consider as part of their video ad campaigns.

Bring the Art Back to Video Ads

– People watch video now more than ever before. This behavioral shift makes one thing very clear: artistry must reign supreme.

– Branded online video content provides the luxury of flexibility when it comes to the narrative—and usually comes with a higher budget, as well. A warning, though: Since branded video ads need to meet specific criteria to increase conversion—such as keeping between 60 and 90 seconds, and presenting a clear call-to-action—the structure can easily become the focus of the asset. Don’t forget that you are still developing a piece of creative!

– For video ads to stand apart and to have a long-term impact on brand awareness, artfulness must be your guiding factor.

Look for Chances to Enhance Brand Awareness Across Your Asset Portfolio

The significance of creating platform-specific assets and upholding brand continuity cannot be overstated. There are proven points to aid conversion across multiple channels and varying platforms.

Adhering to your brand can be challenging in the face of encouraged (and proven) formulaic structures and tone of voice.

No matter what, it is an absolute necessity to maintain message consistency in today’s multichannel world. Although marketers must treat various channels differently to accommodate and exploit their nuances, ultimately the consumer is channel blind, so messaging should be the same across all mediums and formats for a campaign to succeed.

Brand guidelines are often either vague in relation to video ads (not considered as a separate requirement) or too restrictive (copy-pasted from reference to still design.) But, to create a halo effect your assets must all tie together.

Far too often, we see organizations repurposing assets. Rarely does this corner-cutting technique work well. Upon receipt of a brief for any kind of video project, it is critical to ensure you understand the potential for the client to broaden their spend across different assets and platforms so that if your video shoot is a unique one-off event with specific contributors, you are aware of the necessary assets needed to support a wider campaign.

Understand How Your Video Ads are Viewed

Understanding the motivation and type of device your target audience uses to watch video should play a strong role in asset production. Not only are the device’s spec important, but you need to consider associated user habits.

There are three common digital video advertising formats:

– Traditional pre-roll and mid-roll video advertising
– Video advertising in expandable display banners
– Video ad creative that resides inside a standard-sized display-advertising unit
– With such varying types of display, it’s essential that your assets be purpose-built—not just with regard to file size and aspect ratio, but also structurally in terms of the story and narrative.

For example, if your videos are on YouTube, annotations are a great way to keep your audience in the YouTube environment. However, annotations are not consistent on mobile devices. If your only call-to-action is for viewers to click through to another video but your main audience watches video on a mobile device, you have a mismatch.

Or, perhaps your pre-roll is a large HD file. That could provide a bad user experience on a cellular connection. By having a lower-quality version available, you can mitigate that risk.

To maximize the efficiency of your video ads, make sure you understand the motivation and viewing habits of your audience.

Knowing what these factors mean to you as a video content producer is a requisite for success.

via OnlineVideo.net

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  • Published in Video, Video Advertising
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5 ways to make video ads that increase sales

Thursday, 01 August 2013 by Lisa Ostrikoff

If you’re a business owner already using online video to promote or advertise your business, congratulations. You’re ahead of the curve. But if you haven’t yet considered using video to broadcast your brand, you’re missing out. Why? Because using online video will not only improve your search engine rankings and provide an effective marketing tool available to a worldwide audience, but also leave a lasting impression on potential customers and increase your sales.

Here are five things to keep in mind when using online video for your business:

1. Tell a story. One of the buzzwords characterizing the shift away from pure selling is ‘storytelling.’ In Carmine Gallo’s The Presentation Secrets of Steve Jobs, she says, “the single most important thing to dramatically improve your presentation is to have a story to tell.” With online video, story-driven videos are becoming more and more popular simply because they’re effective; in fact, videos that engage viewers with a story are more likely to be shared, liked and commented on. Consider it an opportunity to visually recount your story and show potential customers something they wouldn’t be able to see anywhere else.

2. Get personal. 
If you’re a quirky business owner or your company has a killer corporate culture, let it shine. Standing out means being yourself, and highlighting what differentiates your business from others. And although speaking to a lens can be unnerving for newcomers, you’ll come across more naturally if the videographer asks you questions, rather than having you deliver hard line.

3. Boost views and conversions with clear calls to action
. Effective online video educates and entertains, but what you also want to make sure it does is inspires the viewer to act. If your online video campaign is more about branding, make sure you include a clear call to action; whether it be visit your website and store, call a phone number, buy now or connect with you on social media. Before this, however, you want to make sure your video gets played in the first place. A recent study shows that using active calls to actions like ‘Click to Play,’ or ‘Learn More,’ can increase a video’s view rate by 12 times over passive labels like ‘Video’ or ‘Video Here.’

4. Go pro. While many business owners produce their first videos themselves, based on thousands of client experiences, it’s likely you’re going to pay a professional to re-do it once you realize it’s lacking narrative and polish. Save yourself the time and added cost, and work with professionals from the very start. Online video is arguably the best marketing tool at your disposal, and the ROI is unquestionable. Bottom line: just because you could do it yourself or hire an amateur, doesn’t mean you should. Has it been successfully done before? Sure, but it’s rare and usually because the personalities in the videos are bigger than the distraction that bad video is. Consider your video your first point of contact with your prospective client. Would you want that to be anything less than the quality and professionalism your business represents?

5. Share-ability and engagement. 
Videos shared via social media are consumed more than text-based updates, which means there is more potential for a company’s message to be shared and seen via these platforms. “Consumers are more likely to enjoy a brand video and remember the brand involved if they come across it because of a social media recommendation,” according to a recent report . So when you make the move into video for your business, make sure you keep your potential ‘social’ audience in mind.

A number of studies have come to the same conclusion: online videos help businesses sell to affluent consumers. Internet Retailer states, “those who view a video are 144 per cent more likely to place that item in a shopping cart. 52 per cent say watching video makes them more confident about their purchasing decisions.” One more stat if you still need to be convinced: comScore reports, “consumers who watch a video are 64 per cent more likely to make a purchase than those who don’t.”

What are you waiting for? Consumers are ready and waiting to click play on your business’s video content.

Lisa Ostrikoff is a TV journalist and anchor-turned-creator of BizBOXTV, a Canadian online video production, advertising and social media marketing agency.

via 5 ways to create video ads that translate into cash.

 

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  • Published in Facebook, Lisa Ostrikoff - The Globe And Mail, Video Advertising, Video Marketing, Video Production, YouTube
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Twitter Unveils Huge Video Strategy

Sunday, 23 June 2013 by BizBOXTV

Twitter CEO Dick Costolo and his team are launching a new video content promotion tool called Twitter Amplify.

The launch partners include A&E, Bloomberg TV, Clear Channel, Discovery, MLB, New York magazine, NCM, PGA Tour, The Audience, Time Inc., Vevo, Vice, Variety, and Warner Music Group.

The new product allows media companies to push small video clips on Twitter — such as sports highlights or tornado footage — out to followers, accompanied by a brief video ad as a pre-roll or post-roll.

Ford has already been doing work with ESPN’s college sports properties on Twitter, with a Ford ad lasting just a few seconds rolling in front of spectacular dunk footage from college basketball games.

Glenn Brown, Twitter’s director of promoted content and partnerships, said he hoped it would do for media content what Nigel Tufnell’s amplifier does in the movie “Spinal Tap”: “We want Twitter to take it to 11.”

Costolo described a dramatic example of the combined power of TV and Twitter: He described how, during NASCAR races, viewership declines when there is a fire on the track because the race is paused under “yellow flag” conditions.

But in one race in February last year, driver Brad Keselowski tweeted a picture of a fire on the track from inside his car, Costolo said. It’s been retweeted 5,200 times so far.

“Why he had his phone in the car during the race is a whole other story,” Costolo said, but “the ratings for the show started — people started to tune in.”

via Twitter Amplify Video Ads – Business Insider.

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  • Published in Social Media Video, Video
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Video Views Reach Another All-Time High

Wednesday, 29 May 2013 by BizBOXTV
VIDEO PRODUCTION

ComScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that 181.9 million Americans watched 38.8 billion online content videos in April, while the number of video ad views reached an all-time high at 13.2 billion.

Top 10 Video Content Properties by Unique Viewers

Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in April with 154.6 million unique viewers, followed by Facebook with 627 million, VEVO with 52.9 million, NDN with 45.3 million, and Yahoo! Sites with 45.1 million. Nearly 39 billion video content views occurred during the month, with Google Sites generating the highest number at 13.0 billion and Facebook reaching an all-time high once again with 740.8 million. Google Sites had the highest average engagement among the top ten properties.

Top 10 Video Ad Properties by Video Ads Viewed

Americans viewed a record 13.3 billion video ads in April, with Google Sites ranking first with 2.4 billion ads. BrightRoll Platform came in second with 2.2 billion, followed by LiveRail.com with 1.7 billion, Adap.tv with 1.5 billion and Hulu with 1.4 billion. Time spent watching video ads totaled 5.1 billion minutes, with BrightRoll Platform delivering the highest duration of video ads at 1.1 billion minutes. Video ads reached 53 percent of the total U.S. population an average of 82 times during the month. Hulu delivered the highest frequency of video ads to its viewers with an average of 63.

Other notable findings from April 2013 include:

  • 84.7 percent of the U.S. Internet audience viewed online video.
  • The duration of the average online content video was 5.6 minutes, while the average online video ad was 0.4 minutes.
  • Video ads accounted for 25.5 percent of all videos viewed and 2.3 percent of all minutes spent viewing video online.

via comScore Releases April 2013 U.S. Online Video Rankings – comScore, Inc.

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  • Published in Video, YouTube
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13 Billion+ Video Ads Viewed Last Month

Friday, 24 May 2013 by BizBOXTV

Consumers watched 13.2 billion online video ads last month, reaching an all-time high, according to a new report by comScore.

Data from the comScore Video Metrix also showed that over 180 million Americans watched almost 40 billion online content videos in April.

Google Sites came in as the number one online video content property, primarily driven by video consumption on YouTube, with 154.6 million unique viewers in April. Google was followed by Facebook with 627 million, VEVO with 52.9 million, NDN with 45.3 million, and Yahoo Sites with 45.1 million.

Consumers watched 5.1 billion minutes of video ads in April and video ads reached 53 percent of the total U.S. population an average of 82 times during the month. Over two billion video ads were seen on the Google Sites platform. The BrightRoll platform came in second with 2.2 billion. LiveRail, Adap.tv, and Hulu rounded out the top five, with Hulu delivering the highest frequency of video ads to its viewers with an average of 63.

Google Sites also garnered the highest frequency of ad views for the month. Consumers saw an average of 23 ads in April. BrightRoll platform came in second with 14 ad views.

Video music channel VEVO held the top position in the ranking of unique video viewers with 51.7 million viewers. Fullscreen came in second with 37.4 million viewers, followed by Maker Studios Inc. with 33.8 million, Warner Music with 32.2 million, and ZEFR with 28.1 million.

According to comScore’s study, 84.7 percent of the U.S. population saw an online video in April. The average length of an online video was reported to be 5.6 minutes long, while the average length of an online video ad was found to be 0.4 minutes. Video ads accounted for 25.5 percent of all videos viewed and 2.3 percent of all minutes spent viewing video online.

via ComScore

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  • Published in Video, Video Advertising, YouTube
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Why Advertisers Need to Get Serious About Video

Thursday, 02 May 2013 by BizBOXTV

We are at the brink of a watershed moment in digital video. Fueled by the high demand for premium, original content, this second annual marketplace, taking place this week (April 29-May 3), is widely expected to attract $1 billion of investment.

This level of investment inevitably will propel the entire digital video ad industry. Advertisers now have the foresight and financial incentive to produce original digital video advertising and make digital video a central focus of creativity, breakthrough interactivity and brand storytelling.

Interactivity aside, there’s room to think beyond the constraints of the traditional TV spot. In 2012, the most viral ad wasn’t 30 seconds long. It didn’t feature a cat, celebrities or a household name brand. It was a 30-minute video from Invisible Children, a nongovernmental organization, to rally opposition to Ugandan rebel leader Joseph Kony. Its current tally on YouTube of more than 97 million views makes its audience comparable to that of the Super Bowl.

Consumers are eager for more dedicated and eye-opening digital video advertising content. It’s already become a vibrant element of the stories that inform us, as demonstrated by the interactive feature “Snow Fall: The Avalanche at Tunnel Creek” from The New York Times. Also, original digital video content has become a regular extension of television programming, especially of programming targeted to a younger audience.

Digital video has all the attributes of television—sight, sound and motion, and high-quality, original content—with the great benefit of interactivity, targetability and global audience.

Marketers are beginning to recognize this. In 2012, advertisers spent $2.3 billion on digital video advertising, an increase of 29 percent over 2011, according to the IAB Internet Advertising Revenue Report. But all too often, the ads themselves are an afterthought—repurposed television commercials, 15- to 30-second spots with very limited interactive features.

While it’s understandable that marketers want to dip in their toes before jumping, it’s time for the high dive. Too many advertisers are missing out on the valuable advantages of this medium, and too many consumers are ready for these new advertising experiences that aren’t presently available to them. Indeed, the marketplace is primed to produce interactive, engaging and powerful original digital video advertising.

We’re at the precipice of a new era of advertising where sight, sound, motion and interactivity are united into one robust, surprising, even multilayered brand communication, far beyond the capabilities of a traditional television commercial.

But it’s up to marketers, agencies and publishers to take that leap and jump in.

via IAB Head Thinks Brands Must Embrace New Video Content | Adweek.

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  • Published in Video Advertising
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Commuter Challenge

Sunday, 30 May 2010 by BizBOXTV

Le Défi Transport est un programme national qui encourage les canadiens à marcher, prendre leur vélo, les transports en commun, (more…)

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  • Published in Business Profiles, Calgary, Edmonton, New Releases, Toronto
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