Synced Facebook & Instagram Ads – The New Normal?
Advertisers have their best chance yet to double flank consumers on social media as Instagram continues to expand its advertising capabilities by building on what Facebook started long ago.
Instagram Ads are powered with Facebook’s huge collection of interest-level user data, and the developments beg the question: Will well-budgeted campaigns now almost always include both Facebook and Instagram ads?
New Instagram partners like Adobe, Salesforce, 4C, Spredfast, Hootsuite and AdParlor also often facilitate ads on Facebook. And since their platform-based allegiances are spread wide while also typically working with YouTube, Twitter, Pinterest, Snapchat, etc., we thought it would be interesting to ask them if Facebook Inc. in essence could become a one-stop shop for social campaigns.
“We anticipate growth with the extended reach into Instagram leveraging Facebook’s powerful targeting options,” said Monica Lay, senior product marketing manager, Adobe. “Many are still in test and learn phase, particularly around direct response, so it’s hard to quantify and estimate at this early stage.”
Eric Stahl, svp of product marketing, Salesforce Marketing Cloud, said, “Advertising on either Instagram or Facebook should not be thought of as part of a silo’d social-media budget, but as a core component of the advertising budget, especially as customers spend more and more of their time on mobile devices.”
Aaron Goldman, chief marketing officer, 4C, added, “Having a streamlined solution to adapt content from one platform to another will be essential for advertisers who will want to achieve the most value from their assets and manage campaigns at scale.”
So the answer is, Yeah, you’re going to see ads in concert from the same marketers on Instagram and Facebook a lot of the time.
And it’s not terribly difficult to understand why—the amount of time mobile users spend on either Facebook or Instagram is staggering. According to Instagram, one in five minutes spent on mobile devices is spent on either of the two platforms, a statistic that illustrates one of the reasons monthly and daily user counts continue to skyrocket.
“It’s hard to say that democratizing access to Instagram ads to both developers and businesses will not grow ad spend,” said Zaz Floreani, senior director of business development, Spredfast.
According to Hootsuite, the social advertising industry continues to steal budgets from traditional channels, especially as platforms like Instagram and Facebook are able to increase their ability to measure ROI for social promos. Because of that, large-scale Instagram Ad growth should be expected.
“Instagram Ads provides access to a very large, very engaged audience,” a spokesperson told Adweek. “The fact that you can use the same rich Facebook targeting criteria on Instagram will make it massively effective for advertisers looking to get their products or services in front of exactly the right people at the right time.”
Paul Van Winssen, director of operations and client services, AdParlor, said his clients are excited about the possibilities. He didn’t name specific brands, but AdParlor works with everyone from Walmart to Molson Coors to MGM Resorts International.
“Brands and agencies are still exploring where Instagram Ads fit into their overall marketing mix, but we can say nearly everyone we’ve spoken to is interested to give it a test drive and see how it works for their business,” he said.
via Adweek
- Published in Facebook, Instagram-ads, Social Media Video, Video, Video Advertising
Instagram Advertising – Now You Can Too
Instagram Advertising
With a quickly growing and engaged community of more than 400M, Instagram is one of the world’s largest mobile ads platforms & Instagram advertising is a lucrative option for businesses.
Businesses are now able to share their stories with a highly engaged audience and drive direct action with personalized video ads.
Instagram video ads offer the “same visually immersive quality as photo ads on Instagram — with the power of sight, sound and motion. And now, you can share videos up to 30 seconds long and in landscape format.”
Instagram video ads are now available globally for all businesses — big and small.
Instagram Advertising formats & targeting options allow us to give advertisers the results they care about – from raising awareness to driving action.
Some of the ways BizBOXTV video clients are using Instagram video ads in their marketing & advertising efforts include:
- Branding & Awareness
- Sales & Promotions
- Website Conversions
- … & more.
Depending on your unique advertising objectives, we work with you to determine the best content to share with your audience & develop a custom strategy for advertising on Instagram.
Advertisers of all sizes are seeing results for their businesses—from driving mass awareness, to increasing website sales.
Start Instagram Advertising today – BizBOXTV is making creating & running video ads on Instagram quick, easy and effective.
We serve clients in Calgary, Edmonton, Vancouver, Victoria, Nanaimo, Toronto & beyond. If you’re in Canada… we’ve got your back.
- Published in Automotive Marketing, Instagram-ads, Video Advertising, Video Marketing
Facebook Hits 8B Video Views Per Day
Facebook Hits 8 Billion Video Views/Day, Challenges YouTube
Did you know?
- More than 1 billion people use Facebook every single day
- 1.39 billion people now use Facebook on mobile devices, including more than 1 billion on Android
- There are 8 billion daily video views on Facebook
- More than 500 million people watch videos on the site daily
- In September 2015, over 1.5M small businesses posted video to Facebook, including native uploads and video ads.
Zuckerberg wanted to make it clear that Facebook is focused on investors, who are focused on advertisers, who are focused on reach – particularly mobile reach. It’s clear that he wants video advertisers to use “views” as a standard metric, even though comparing YouTube views and Facebook video views is like comparing apples to oranges.
Zuckerberg also stated that new video tools for Facebook pages are live, and that the site has been testing a dedicated video section. He confirmed that:
“Over the next few years, video is going to be some of the most engaging content online. And by continuing to innovate here, we have a chance to build the best place to watch and share videos”.
Yep, he just declared war on YouTube, which allows over a billion people to discover, watch and share originally-created videos. The big difference between the two is YouTube focus on helping people discover videos – and YouTube’s Content ID program, which ensures that what gets discovered are “originally-created videos.” Facebook is focused on watching and sharing videos.
Sheryl Sandberg, Facebook’s COO, shared a couple of more nuggets of news. She stated that revenue from mobile ads was up 73% year on year to $3.4 billion and grew 73% year-over-year. That means that mobile accounts for around 78% of Facebook’s total revenue from advertising. So, Facebook is focused on mobile.
“The average American adult spends 25% of their media time on mobile, and Facebook and Instagram together continue to account for over 1 in 5 minutes on mobile in the US”.
Mobile, mobile, and mobile. Get it? Got it? Good. Sandberg stated that Facebook was a good fit for marketers as it has “the best performing mobile ad products, and video is making them even better”. She believes that Facebook video gives the marketer a chance to reach a mass audience, with great cross device targeting and measurement”. “Our third priority is making our ads more relevant and effective. Carousel ads show multiple images, and now videos, and drive 30% to 50% lower cost per conversion than single-image link ads”.
Video marketers are indeed faced with a two-party system. According to eMarketer, global mobile ad spending is expected to be $72.1 billion this year, and Google’s share of this market is projected to be 33.7%, while Facebook’s share is forecast to be 17.4%. And, according to comScore, the Top 6 – and 8 of the Top 9 – apps in the U.S. are owned by Facebook or Google.
Today, some casual observers may mistakenly believe that it doesn’t matter whether you choose YouTube or Facebook video. But, there’s a big difference between YouTube’s and Facebook’s world view of video marketing and video advertising.
Facebook is primarily focused on advertisers. Facebook is focused on views – and says a “view” is reached at the three-second mark whether or not the viewer has even turned on the sound. In contrast, YouTube has a more balanced concern for partners as well as advertisers. YouTube also has a more balanced concern for giving viewers choice over which ads they watch and connecting brands with a more engaged audience. In fact, with TrueView ads, you don’t pay for random impressions or maybe-they-saw-its. The viewer has to choose to watch your video or there’s no charge. YouTube not only urges advertisers to go beyond impressions and clicks, it also offers Google’s Brand Lift solution to help them measure brand awareness, ad recall, and brand interest.
Finally, if you’re looking for a recent example of the impact of video ads, check out this one: P&G’s Gillette generated buzz for its latest razor, Gillette BODY, by targeting a rapidly expanding audience of body-grooming men. With a digital-first strategy anchored by YouTube TrueView ads, Gillette reached millennial males with their “100 Years of Hair” video ad.
The results: over 84% of the 13.5 million total viewers finished most of the video, there was a 211% lift in searches for the Gillette brand, and the video ad generated over 500,000 clicks to buy.
- Published in Facebook, Video Advertising, YouTube
Instagram Video Ads – Coming Soon
Instagram Video Ads – Coming Soon
Instagram has announced big changes to its advertising platform, meaning you’re likely about to start seeing longer Instagram video ads from businesses and brands of all sizes.
Instagram Video Ads can now be 30 seconds long, up from the regular 15-second limit, and are also able to use landscape photo and video following Instagram’s recent lifting of the square format restriction.
Instagram video ads can now be posted in landscape mode to support the app’s recent format update. By increasing the video length to allow for 30-second creative, Instagram says the move will “give ads a more cinematic feel.”
Longer Instagram video formats show how seriously the social media platform’s parent company, Facebook, is taking video advertising in order to compete against YouTube and premium video ad networks. Also, as part of Instagram’s new video ad push, brands will be able to target their videos to specific groups of consumers, just like they can on Facebook.
Instagram claims it’s video ads are working by mentioning some case studies. Deals marketer Gilt Groupe saw an 85% increase in shopping app installs after running a video ad campaign that promoted downloads, and game maker Kabam got people to spend unusually high amounts of time in its Marvel Contest of Champions app.
“People come to Instagram for visual inspiration, and video advertising on Instagram has the power to touch, inspire and move people,” Instagram said in a blog post. “Instagram video ads have proven to drive strong branding results—97% of measured campaigns on Instagram have generated significant lifts in ad recall.
- Published in Instagram-ads, Social Media Video, Video Advertising
Instagram Video – Launched
Video On Instagram
Instagram, the immensely popular photo-sharing app that was acquired by Facebook in a $1 billion deal last year, is not just for photos anymore.
Instagram has recently announced Instagram Video, another way to share your stories. When you go to take a photo on Instagram, you’ll now see a movie camera icon. Tap it to enter video mode, where you can take up to fifteen seconds of video through the Instagram camera.
You’ll also discover Instagram has added thirteen filters built specifically for video too. When you post a video, you can also pick your favorite scene from what you’ve recorded as your cover image / thumbnail so your Instagram videos are beautiful even when they’re not playing.
- Published in Instagram-ads, Social Media Video, Video, Video Advertising, Video Marketing
Tag! You’re It! Instagram adds new option.
Instagram is adding one of Facebook’s most popular features — photo tagging — to its iOS and Android apps Thursday. You can now tag people in photos, and browse feeds of photos you and others appear in.
Previously, the only way to find out whether a photo of you was uploaded to Instagram was to crawl through your activity feed, hoping someone had mentioned your username in a caption (i.e., @laureni). Likewise, there’s been no easy way to share a photo someone uploaded of you to your own followers; oftentimes, I see friends share screenshots of another user’s photo that they appear in, captioned with the hashtag #regram.
Unfortunately, @mentions will not be automatically converted into photo tags, a spokesperson for Instagram confirmed. If you want to add tags to your old photos, you’ll have to do it manually, one by one.
- Published in Social Media Video
Why Are Moms So Social?
US moms continue to increase their social media usage. According to a March 2013 study by comScore for online parenting resource BabyCenter, more than 90% of US mom internet users reported using social media on a regular basis. BabyCenter estimated that 20% more moms used social media in 2013 than did so in 2010. At this point, moms who do not use social media are becoming practically unheard of.
Moms between 18- to 34-years-old were not only more likely to be on social sites, they also spent considerably more time on Facebook than the general population—24% more time on desktop, and factoring in mobile, young moms spent 260% more time than the average user.
BabyCenter also found that moms overindex in their use of all the other leading social platforms—YouTube, Instagram, Twitter, Pinterest and Google+
- Published in Social Media Video