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IS YOUR BUSINESS READY FOR WEB 3?

Friday, 18 March 2022 by BizBOXTV

If you work in tech, media, or even marketing, you’ve likely heard a lot of buzz around Web 3.

And, when filtering through all the noise about future versions of the internet, you might find it hard to differentiate all of the predictions from myths and reality. And, more importantly, if you’re likely asking questions like, “How could Web 3 impact my business?”, “Will I fall behind if I don’t get in on Web 3 now?”, and “Is Web 3 just built on hype?”

“When you’re listening to the news, or you’re on Twitter, and people are talking about NFTs and Web 3, it seems really abstract and futuristic and stupid. It’s really easy to naysay all of it. I get that,” says Kipp Bodnar, HubSpot CMO. “A lot of it is going to be crap. And a lot of it’s going to fall away.”

But, Bodnar adds, “In the last version of the internet, your whole job was to make a product or value proposition 10 times better than it was before. In the next generation, the internet, it’s making something somebody thought was impossible possible.”

“And if you can’t pull that magic trick out as a business over the next 10, 20, or 30 years, you’re not going to exist. Because that is the game that’s going to change. Don’t think about the technology, think about the changing customer experience and that move from impossible to possible,” Bodnar says.

When the internet launched, it was essentially decentralized and many companies that focused on internet services had a slight leg up as many tech firms began to invest in it and learn what it could do. Today, the internet has become drastically centralized with companies like Google and Meta owning many of the platforms we visit each day.

Because consumers want growing control over their experience and are more hyper-connected to technology than ever, some describe Web 3 as “giving the internet back to the people”, as blockchain-built web experiences are often decentralized.

At this point, it’s still a bit too early to know how many of the predictions we’re seeing will come to light. And, if they do become a reality, they’ll likely require a learning curve and a long adoption lifecycle. Because of this, the move from Web 2 to Web 3 might be much slower and more gradual than some would expect.

But, even though we likely won’t see the entire internet change in one day, week, or year, we’ll still watch some Web 3 concepts, companies, and technology grow in the coming years — which could enable us to adopt it at a quicker pace.

Ultimately, you don’t need to ditch your current business plan to focus on major Web 3 investments just yet. But, there are concepts, consumer behaviors, and tech you might want to keep on your radar so your company can adapt if and when a wide-scale evolution happens.

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  • Published in Automotive Marketing, Metaverse, Social Media Video, Uncategorized, Video, Video Advertising, Video Marketing, Video Production
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LOCAL VIDEO MARKETING – HOW TO WIN

Wednesday, 16 February 2022 by BizBOXTV

Since the emergence of YouTube in 2005, the prevalence and impact of video marketing have skyrocketed.

YouTube changed the game by allowing everyday users to upload, publish, and market their video content directly within the search engine.

Today, over 2.6 billion people use the platform.

And YouTube isn’t the only player in town.

Vimeo, TikTok, Facebook, and Instagram all have powerful video marketing capabilities to help businesses get found.

Local businesses can use video marketing to drive traffic, reach more customers, and grow online.

Benefits Of Local Video Marketing

  • Website traffic: Publishing videos online and optimizing for clicks can drive more users directly to your website.
  • Revenue growth: Video marketing can influence buying decisions and increase revenue for your local business.
  • Brand awareness: Video exposes your business to more users across a wider range of platforms, helping drive visibility for your business
  • Trust and authority: Posting valuable content can build trust with your audience and lend authority to your business.
  • Search Engine Optimization (SEO): Embedding videos in your web pages and articles can help your site appear in Google organic or image search.
  • Backlinks: Videos can add value to your content and encourage other websites to link back to your website, which is good for SEO and referral traffic.
  • Email marketing: Videos make great additions to your email marketing campaigns, driving more engagement and clicks.
  • Advertising: Many video platforms offer paid advertising opportunities to generate even more clicks and revenue for your business.
  • Local presence: Publishing videos about your community or local events can help you attract more customers in your area, even if advertising online.
  • Relevance: Creating relevant and engaging videos can further support your existing marketing campaigns, teach users about your business, and improve your digital footprint.

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  • Published in Automotive Marketing, Brand Journalism™, Social Media Video, Uncategorized, Video, Video Advertising, Video Marketing, Video Production
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A Secret Cartel Keeps The Dying Broadcast TV Industry Afloat

Wednesday, 15 May 2013 by BizBOXTV

The price of television advertising continues to skyrocket, even though audiences have dwindled as viewers have moved onto alternative, web-based video platforms.

There are up to 17% fewer TV watchers in some demographics this year, compared to previous seasons.

How, you ask, is this even possible?

The prices stay high because the TV networks act like a cartel and create the illusion of scarcity.

Imagine this scenario: Every year, a few dozen of the world’s top oil buyers and their clients — five major petroleum suppliers — gather in Midtown New York, enter a room that’s closed to the public, and agree on the aggregate price of oil for much of the rest of the year.

They don’t really know how much oil will be needed, but they can make a good guess. At least 15% of the U.S. oil supply gets priced in for the rest of the year in a series of gigantic contracts worth billions of dollars. Each buyer represents millions of American customers. The prices at which each buyer is getting his oil aren’t disclosed. And sometimes the suppliers aren’t even sure they can deliver enough oil to fulfill their part of the bargain.

If you were told that this is how oil gets bought and sold — through an opaque cartel that meets in secret — you’d be angry, and for good reason. There would be Congressional inquiries, antitrust prosecutions. Executives might even go to prison.

Oil isn’t sold like this, of course. Oil is traded on exchanges, and buyers and sellers can see the price of oil per barrel moving up and down in a fairly transparent manner.

But television advertising is, pretty much, traded like this, in what the industry calls the “upfronts.”

The upfront compresses what ought to be a yearlong buying season into just a few days. Advertisers are told “Buy now!” or face a severe disadvantage later in the season when all the good airtime is gone. All the networks agree to use the same week to make their pitch, even though they compete.

Last year, CBS kept the price of its upfront inventory high by refusing to sell some of it until later in the year — making its time even more scarce, and even more expensive for latecomers.

How upfronts work

Right now, ABC, CBS, NBC, Fox, and some of the major cable channels, are holding their “upfront” buying events in Midtown New York. They do this every year: The networks put on crazy shows, featuring their big stars, trying to build as much buzz as possible.

The shows are for ad-buyers, not the public. Last year, Jimmy Kimmel did a set for ABC in which he mocked the NBC show “Animal Practice,” which featured a monkey. “This is the first time that NBC has had a star that throws its own feces since Gary Busey on ‘Celebrity Apprentice,'” he said. Then he added, “We know that you have 9 billion to spend this week, so don’t get all cheap-o, Secret Service on us” (a reference to the scandal in which a presidential security officer short-changed a prostitute).

Once the shows are over, the buyers and the networks literally enter a secret room, or at least a room that no one else is allowed into, and do their deals. About $10 billion will get spent this month. Ad Age describes it this way:

This is the time of year when the most powerful ad execs in the nation stand in line — line! — to get into Carnegie Hall and Lincoln Center to hear the pitch, see the clips and laugh along with the stars.

… after these big parties are over, possibly as few as 40 people from the networks, agencies and brands will go into backrooms and decide how $9 billion of the $62 billion U.S. TV ad market will be spent next year.

This is madness. No other billion-dollar commodity exchanges hands with this lack of transparency.

“Clients do not share their rates, and if they found out an agency was sharing their rates, that would be it,” said one ad agency CEO.

TV airtime is sold in chunks of 30-second units. At base, it’s a commodity. Some of it is more valuable, due to shows with larger audiences, or skewed demographics. But 30 seconds inside “Two And A Half Men” is mostly the same as 30 seconds inside “Big Bang Theory.”

Yet advertisers never really know the “true” price of any 30-second slot. Via their media-buying agencies, they must cut their deals with networks without knowing what other advertisers are paying. The system hurts new advertisers with smaller budgets. Big clients like Ford and McDonald’s have been advertising for decades and know all the tricks. They can build in long-term discounts. New advertisers lack that leverage, and don’t know how deep the discounts are that other buyers are getting on the same airtime.

Levi’s once had the boldness to ask what prices other clients represented by its own ad agency were paying — and people freaked out:

“That kind of thing is not done, and it’s because of the cloak-and-dagger nature of how rates are decided in this industry,” one agency CEO told Ad Age. “Clients do not share their rates, and if they found out an agency was sharing their rates, that would be it.”

Imagine trying to buy stocks, or flights, or concert tickets on the same basis — the vendor would tell you the price you can buy stock at, but not what price everyone else was paying.

The networks have actively resisted reform

And they’ve been successful doing it: 

    • In August 2012, Google’s TV Ads experiment, an online exchange for airtime, was closed. None of the networks gave Google any significant inventory to sell.
    • NBC offered Google only its worst niche inventory, on obscure channels like Sleuth and Chiller.
    • A company called Spot Runner died after failing to sign a single client or network to its online TV marketplace, and Microsoft gave up on its attempt to do the same thing.
    • The cable networks also resisted an attempt by Wal-mart to form an online TV ad exchange with eBay — and Wal-mart is one of the biggest buyers of TV in the U.S.

It’s not that Google and Wal-mart were defeated by superior competition from NBC et al. This is a business where as late as 2009, Tracey Scheppach of Starcom Media Group (one of the larger ad buyers) complained that some TV deals were still conducted by fax. MediaPost noted that “hundreds of millions of dollars can get spent literally over a lunch and with no more contractual requirement than a handshake.”

The inefficiencies are built in for a reason. Networks aren’t about to make their own market more efficient if that would mean lower prices for buyers.

And the buyers themselves have a conflict, too. The big media agencies pool billions of dollars of their clients’ money to cut upfront deals, in hopes of driving down the aggregate price through sheer volume. If that job was done instead via an online trading exchange, someone might ask the awkward question of why media agencies exist at all.

Clients are trapped because TV buying is genuinely complicated, and companies need specialists to do it for them. It’s almost a classic rent-seeking scenario from economics.

I’ll give the last word to MediaPost’s Joe Mandese, who compares the upfront to a Vegas casino where the odds are structured in favor of the house:

… it could well be the only marketplace where the sellers ask the buyers to “register their budgets” with them beforehand so that they can price their inventory most efficiently. The networks say they do this, and media buyers comply with the request, under the auspices that it is the only way to ensure that all the advertisers and agencies will get all the commercial time in the shows they want. Not because it is a method for the networks to “count the house,” model demand, and optimize their yield based on it — as observers in most any other market might conclude from such practices.

Read more: http://www.businessinsider.com/inside-the-madness-of-tv-upfronts-2013-5#ixzz2TNTBnsrU
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1st Web site brought back to life

Tuesday, 30 April 2013 by BizBOXTV
marketing video production calgary edmonton toronto BizBOXTV

A quick history lesson for readers.

In 1989, British physicist Tim Berners-Lee invented what would be called the “World Wide Web.” The first trials were held in December 1990 at the laboratories of CERN, the major research laboratory in Geneva that’s better known today as the home of the Large Hadron Collider.

On April 30, 1993, CERN published a statement — on the Web, no less! — that made the technology behind the World Wide Web available on a royalty-free basis. (Specifically, this was the software required to run a Web server, a basic browser, and a library of code.)

And thus the modern public Web was born, at info.cern.ch.

The first Web site in the world was, understandably, dedicated to the World Wide Web project itself. (For Apple geeks reading this, it was hosted on Berners-Lee’s NeXT computer.) The Web site described what the Web was and instructed how to access others’ documents.

That original NeXT machine is still at CERN, but the world’s first Web site is no longer online at its original address.

via First-ever Web site is brought back to life | Tech Culture – CNET News.

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News Consumption Goes Mobile

Tuesday, 30 April 2013 by BizBOXTV

The smell of sizzling bacon and brewing coffee sets the scene for a leisurely Sunday breakfast, but the once-familiar sound of a rustling newspaper has given way to the sterile tap-tap-tap of tablets and iPhones.

We’ve all heard the mantra print is dead, and while many news consumers lament the perhaps inevitable decline of the traditional hard copy daily, researchers are embracing the move towards digital news consumption by looking closely at developing trends and what this means for journalists.

A recent report conducted by the Pew Research Center’s Project for Excellence in Journalism surveyed 3,000 adults on their news consumption habits, including which devices they preferred and used most often, and other factors shaping their day-to-day news experience.

In short, news consumption through mobile devices is steadily on the rise: the majority of responders reported that they currently get news through at least one mobile device. Though respondents’ primary household computer, either their desktop or laptop, is still the first place 54 per cent of users turn for news, a growing number of people are getting news from multiple digital devices.

Acting as an additive news experience, results showed 23 per cent of respondents now get news on at least two devices including their primary computer, a smartphone or a tablet, or on all three.

via News Consumption Goes Mobile – Business Review Canada.

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Looking to Hire? Recruit The Best With Video

Tuesday, 21 August 2012 by BizBOXTV

The typical recruiting process is inefficient. This is the best explanation for why so many recruiters are turning to platforms like Facebook to Pinterest and beyond to source candidates. In 2011 the average cost per hire was $5,054, and the traditional recruiting process takes an average of 45 days to fill a position. This is a lot of time and money disappearing. Is it any wonder why more recruiters are looking at the popularity and usefulness of online video?

According to comScore’s 2012 US Digital Future In Focus report, 105.1 million Americans are watching online videos every day. Another recent study showed 56% of people are watching online videos at least once a month on their mobile devices. With the amount and portability of online video, recruiters have begun to look at the benefits of this technology.

Recruiters should take advantage of this growth in online video to shorten the hiring process and find great people. What are some ways recruiters can get hiring faster with the power of the smallest screen? Below, we’ve outlined a few ways to use video in the recruiting process.

Brand Your Company

Video can be a great way to brand your company as a fun, innovative place to work. Interested job seekers want to know more about the company culture and what life would be like as an employee. The small paragraph at the bottom of your job description might be fine to give job seekers a taste, but it doesn’t tell them all that much. With video, you can give a clearer picture of the company values and what day to day life in the workplace looks like.

Enhance the Job Description

Sometimes the traditional job description can be a bit lacking. Maybe because job seekers are usually just looking at a list of skills and attributes with little background information. Recruiters can now use video to put a more personal touch on the job description. In less time than it would take to draft an exhaustive list of qualifications, recruiters can record a video discussing the position, the company and the attributes of the ideal job seeker. Putting a face on the company will engage prospective hires while at the same time portray more information in a shorter amount of time.

via Looking to Hire Top Talent? Try Recruiting With Video.

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Hillhurst Hardware

Friday, 20 January 2012 by BizBOXTV

Hillhurst Hardware is a family run business serving Calgary for over 60 years, in the heart of Kensington.
BizBOXTV had the pleasure of creating an initial 3 videos for Hillhurst Hardware, which happened to be one of BizBOXTV Calgary’s first web video clients.

Hillhurst Hardware – BizBOXTV Business Profile Video (MAIN) The first video we created for Hillhurst Hardware was it’s overalll “Business Profile” web video in which we interviewed the company’s owners, weaving on-location video together with photographs and graphics to accurately tell this business’s great local “story”. We at BizBOXTV put a focus on ‘Storytelling’ and Brand Journalism, and this client’s stories highlight this unique yet critically important approach.

 

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Hillhurst Hardware – Specific Services Video #1 “On Site Service” Hillhurst Hardware’s second, breakout BizBOXTV video features it’s “On-Site Service” offerings, in which it’s mobile truck visits and delivers to Calgary work-sites. While this service was briefly mentioned in the profile video, this client (like many others) wanted to have separate videos highlighting individual services/features, for clients specifically looking or searching for this type of offering.

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Hillhurst Hardware – Specific Benefit Video #1 “Quality Service” is something Hillhurst Hardware prides itself on, and has since it first opened. The client wanted to highlight the fact that it is a family-run business, emphasizing they treat customers differently than big-box stores might… and so they chose to produce a web video that features specifically this, to tell that story.

__________________________

As mentioned above, Hillhurst Hardware was one of BizBOXTV Calgary’s very first clients upon launching our web video production service locally in 2009. We are so pleased they have been so happy with the videos we produced for them. Immediately upon completion, their BizBOXTV business videos were embedded on the front page of it’s website with the caption “Heach Yeah We’ve Got Videos”… where they still remain today:

Calgary Web Video Production - Hillhurst Hardware - BizBOXTV Videos

Hillhurst Hardware – BizBOXTV Video Client
3 BizBOXTV Videos Produced

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Have a Small Business? You Need BizBOXTV Calgary Online Video

Monday, 12 December 2011 by BizBOXTV

Having a strong online presence is critical for small, medium and large businesses these days. From good websites to social media presence and everything in between, having a strong brand on the Internet is essential to creating a successful business in this digital age. Some businesses, though, are now taking it to the next level by integrating BizBOXTV Calgary Online Video into their Internet marketing plans and reaping the great benefits. 

We launched our Calgary Online Video production company in 2009, with a focus on creating entertaining and informative Calgary Online video for business clients of all sizes, and in all industries. Very quickly, it became obvious to Calgary businesses that we spoke to, that implementing a web video strategy into online marketing plans was not only smart, but also offered great ROI. Now, to-date we have produced hundreds of web videos for Calgary and Edmonton businesses, with many clients also in Toronto and Vancouver… also serving clients across North America. Welcome to the Calgary Online Video Revolution… let’s chat about how BizBOXTV can serve all of your video production needs!

Calgary Online Video

Calgary Online Video

 

BizBOXTV: Calgary Online Video
Brand Journalism™
Broadcast YOUR Brand™
Corporate Video Production for Small and Large Businesses + Brands. #YYC #YYZ

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Travelodge Canada – Travelodge Oshawa

Monday, 17 October 2011 by BizBOXTV

Employee of the Year – Frank Hackenberger 
Travelodge Canada is pleased to present the 2011 Employee of the Year Award (more…)

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Travelodge Canada – Travelodge Prince Albert

Monday, 17 October 2011 by BizBOXTV

Employee of the Year – Merle Brilz

Travelodge Canada is pleased to present the 2011 Employee of the (more…)

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