Tell your business story, engage with your customers, and track your success… placing your online video production on YouTube allows customers to see, hear and connect with you. Engage more, sell more… and realize the ROI professional web video has to offer your brand / business. BizBOXTV: YouTube Video Production Calgary, Toronto, Edmonton… + across Canada!
BizBOXTV is now proudly serving Calgary & Edmonton, Alberta & Toronto, Ontario. We also accept clients across Canada for YouTube Video Production – contact us today to find our how to best Broadcast Your Brand using a BizBOXTV YouTube Video Production strategy.
As the entire media and advertising landscape experiences a massive shift, BizBOXTV is thrilled to be in a position to work with forward thinking companies driven to get and stay ahead of the curve. We have worked with hundreds of amazing clients in Calgary, Edmonton, Toronto & in cities across Canada and North America over the past four years on their video production + YouTube Video Production. BizBOXTV is looking forward to growing and evolving with this ever-changing communications landscape to be able to offer our clients the most innovative approaches to getting what they want, as well as getting the most value out of their marketing dollars.
With a nearly 55% surge in spending, Web video is the fastest-growing online advertising format in 2012. So how can small businesses effectively use Web videos to market their products and services?
Search, banners and video advertising will account for 80% of all ad spending through 2016, says eMarketer Inc. Web video spending will nearly double from 7.9% in 2012 to 15% in 2016, the group said.
Like TV commercials, Web videos offer companies the potential to reach a widespread consumer base — but for a fraction of the cost. Online video ad views reached nearly 11 billion in October, said comScore. But while TV ads can be expensive, almost any small business can use Web videos to market its products or services.
Show It Off
The trick to producing engaging Web videos is to be creative, experts say. Video product demonstrations are one way to show off the unique features of a product, just as a salesperson might do in a brick-and-mortar store.
One of the most popular video product demos is Blendtec’s Will It Blend? series. The videos demonstrate the product’s effectiveness with attempts to blend products like golf balls, a Rubik’s cube and a tiki torch. The series’ quirky appeal resulted in millions of hits — the golf-ball video has generated more than 7 million views so far.
Web videos can also be used to demonstrate how to assemble or replace parts on a product, which can increase customer satisfaction and reduce a company’s spending on customer service.
For products or services that aren’t easy to demo, another effective use of Web videos is to create a tutorial on any topic interesting to customers. A company that sells kitchen gadgets can create cooking videos; an accounting firm can create expert tutorials on tax topics; a real estate broker can show how to stage a home for an open house. In April YouTube announced its “how to” channel was its third most popular section, after music and entertainment.
Getting It Done
YouTube parent Google introduced resources this year to help small businesses create and promote Web videos. Just as with Google’s search advertising, Google AdWords for video lets small businesses pay only when users watch their videos. Companies can promote their videos by keywords to appear in YouTube search results, or display their video ads on pages with interesting content, said Baljeet Singh, YouTube group product manager.
YouTube also offers free analytical tools that enable small businesses to find out how viewers are engaging with their brands. Businesses can track how many viewers watched an entire video, or even if they visited the company’s website afterward. A host of other video sharing platforms, such as Vimeo and Viddler, can similarly help businesses connect to customers.
For small businesses on a tight budget, another option is to ask customers to send in their own videos. Companies can leverage customers’ creativity to reduce video production costs – and build a library of user testimonials at the same time.
You don’t need a Super Bowl ad (or a Super Bowl-sized budget) these days to draw interest from all over the country or world. For small businesses using Web videos, an investment in creativity can reap big marketing rewards.
Video content uploaded to the internet is a powerful sales and marketing tool, and watching branded video online is now an incredibly common activity, according to the Social Video Report.
With branded online video become increasingly popular, it’s important to get to grips with it and learn how to incorporate it into your overall business strategy. The capabilities of devices used to browse the web are constantly improving, meaning online activities that were previously time-consuming – such as streaming videos – are now easier to do than ever.
With that in mind, it’s important to consider the different ways in which video can help boost the success of your business in the online world.
Using persuasive video
Creating entertaining and informative branded videos can have a strong impact on viewer engagement, meaning the people who watch them are far more likely to visit a brand’s website or YouTube channel than those who don’t.
The survey shows that 64% of viewers who like a brand’s video will visit its website, and 63% will visit its YouTube channel, so if a video is put together well and appeals to those who watch it, it can be a great way to boost customer loyalty and a brand’s reputation.
Web video influences purchasing
Making a sale is one of the most compelling reasons to dive into the world of online video, and it can certainly boost sales if utilized efficiently.
Almost everyone (96%) who chooses to watch a product demonstration video does so with the intention of buying the product afterwards, and 56% say they have actually purchased an item after watching such a video.
It’s not only making direct sales that can benefit your business in the realm of video. Increasing brand awareness is another important way businesses can benefit from uploading videos to the web. Content created purely with the intention of being enjoyed (branded entertainment) is very likely to be shared across numerous platforms if it hits the spot with those who watch it.
Over half of viewers share videos, mostly through Facebook and Twitter, with others sending them via email and some linking to them on their blog. Finding the sweet spot that makes users want to share a video is a fantastic way to spread awareness of a brand, as word-of-mouth is one of the most trusted forms of marketing there is.
According to the survey results, the biggest motivation for sharing a video is that it’s funny, with informative and useful videos coming a close second. Other reasons people share things include wanting to spread the message of something they believe in or because they feel it represents them as a person.
Branded entertainment, such as viral videos are the best way to attract new people to your brand, due to their share-ability. By creating an entertaining video that doesn’t overtly promote your products, people will be more inclined to share your video with their friends, thus drawing the attention of previously unreachable eyes. If you succeed in creating a video that is widely shared, you may see vast numbers of new customers coming your way – they may not purchase immediately, but they will at least now be aware of your brand.
Product Demonstration Videos
Product demonstrations, such as how-to videos and product reviews, are actively sought out by people already considering purchasing a particular item. Watching the video is their way of rationalizing the purchase or finding our more on the products suitability for them – or not.
Creating a likeable video is very important, as 69% of people that like a product review video go on to purchase the item afterwards. Likeable videos translate to viewers liking the brand and therefore wanting to purchase from it.
Instructional videos are one of the most popular types of video, with a third of internet users watching them weekly. Offering something of value, such as a how-to video or a product review, is one of the best ways to target consumers who are hard to reach if the content is directly related to their specific interests.
Where Should You Upload and Market Your Videos?
Web users don’t tend to go to brands’ own websites to view related videos, so it’s important to make your video widely accessible via other avenues. YouTube is the most common place people watch videos, closely followed by Google and Facebook.
However; there are often advantages to uploading your videos to your own domain using your own hosting or a 3rd party hosting, but this depends on your video marketing strategy.
By far the most common channel people use to view videos is YouTube. YouTube is an incredibly useful tool to assess how well your video is performing too, with in-built analytics functions and various user options such as liking and rating videos, and writing comments.
The primary motivation for subscribing to a channel on YouTube is for purchasing; people use YouTube to find out about new products as they come on the market, to watch product demos and for keeping up-to-date with the latest releases.
Calgary Realtor – David Pellettier
Real Estate Video
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Broadcast Your Brand™ Brand Journalism™
Online Video Production + Video Advertising + Social Media Marketing
BizBOXTV’s corporate video production clients & partners include major media networks, large corporations as well as small-medium businesses in all cities & industries across Canada and North America.
The BizBOXTV difference? We’re not a traditional corporate video production company with traditional approaches. We were founded in 2009, as this new digital & social world started making itself known, so our focus and expertise has been honed right here. Our background comes from working in news… most of our core team are Journalists, seasoned professionals who know the best way to tell stories in an engaging and entertaining way so a target audience will listen.
From single profile videos and team bios to sales videos and branded content creation, BizBOXTV has years of experience working with businesses just like yours, looking for a unique and powerful way to tell their stories, increase brand awareness and of course, sales. You are also looking for an incredible return on investment in this changing media landscape. This is why BizBOXTV was created. Professional corporate video production does all that, and more.
As the entire media and advertising landscape experiences a massive shift, BizBOXTV is thrilled to be in a position to work with forward thinking companies driven to get and stay ahead of the curve via corporate video production. We have worked with hundreds of amazing corporate video production clients in Calgary, Edmonton, Toronto & in cities across Canada and North America over the past four years. BizBOXTV is looking forward to growing and evolving with this ever-changing communications landscape to be able to offer our clients the most innovative approaches to getting what they want, as well as getting the most value out of their marketing dollars.
BizBOXTV – Corporate Video Production – Canada – Calgary, Edmonton, Toronto
BizBOXTV: An Evolution in Media.
Do you have a Canadian corporate video production project you’d like to explore working with us on? Contact us today if you’re ready to step it up and enter the exciting and results-driven world of BizBOXTV: online video production for business.
Press ‘play’ on web video for your business!
Calgary, Alberta CA HQ 403.239.1382
The CEO of Fliqz recently held a session on online video and how it is becoming an important tool for businesses trying to reach new customers and see significant ROI – all on a shoestring budget.
• The potential of online video for marketing, illustrated with real life examples of companies are doing it well, and not so well
• Why YouTube & other platforms aren’t the only answer when it comes to web video marketing
• The dos and don’ts of online marketing via web video
You can watch the entire web video here.
Are you interested in online video for your Calgary, Edmonton, Toronto or Vancouver business?
Contact BizBOXTV Web Video today & find out how to leverage the power of internet video for your business.