Did you know? Online video is the most effective, engaging and informative way to promote your business?
Get the video you need now… and affordably… at BizBOXTV.
We create videos that sell, teach and entertain.
And… deliver them for you to use instantly, online.
Here’s how it works:
- VISION We work with you on messaging.
What’s your story? How do you want to broadcast your brand to the world?
- CAPTURE Our team comes to your location to shoot your video.
It’s simple… and stress-free! Just a couple of hours then you can get on with your day.
- CREATE Your story is weaved together in editing.
This is where the magic happens and your message is fine-tuned for the best results for your business.
- LAUNCH Your video is available for you to use everywhere….
Your website, social media, email marketing, in-store, and video ad campaigns.
Video increases purchase intent by 97% plus brand association by 139%
Source: Unruly Media
It’s easy to get started.
Contact us today.
Soon, you’ll have the perfect video working 24/7 for your business.
We look forward to Broadcasting Your Brand… at BizBOXTV.
It should come as no surprise that the prime time for online video viewing is now the same as it is for traditional TV, but now we’re seeing research to prove that out. As more viewing moves to mobile, tablet, and connected TV devices, the amount of viewing that happens online during the prime time hours continues to increase. And according to online video ad startup TubeMogul, brands who serve advertisements during that time are seeing greater awareness and brand favorability for their products.
TubeMogul, which operates an online video ad buying platform, collected data from hundreds of millions of impressions run during a series of top brand campaigns in 2012. It studied the overall lift and effectiveness of those campaigns based on data from its BrandSights product, which provides surveys to viewers who have seen ads that it has delivered.
The survey found the prime time for online video is the same as it is for traditional TV — that is, the hours between 8:00 and 11:00 p.m. every night. Not only is that around the same time that viewers are tuning into online video — the research found that the number of video impressions served peaked at around 11:00 p.m. — but it’s the time that’s most effective for viewers to see branded advertisements.
Clicks do not equal success: Previously, advertisers were mostly interested in whether web video produced as many clicks as banners do. But, “Video is about images that win the hearts and minds of consumers,” not direct-response sales. If a client is sending celebrities to a remote location to a do a beautiful $1 million shoot, they can’t be focused simply on how many click-throughs it generated. It’s more of a brand building exercise. Clients are becoming more sophisticated about this.
Small video players are not OK: Sometimes video ads are run in tiny little players at the side of web pages, where viewers can’t see them. And even if viewers do see them, the graphics — words, logos, etc. — may run so small as to be lost. “It’s nearly an embarrassment [what publishers get away with], they’re smaller than a banner ad. You can hardly see the words. The agencies are simply not paying attention.”
Don’t ambush the viewer: When you’re watching video content, you may expect to see a video ad. But if you’re reading a text-based story and a is playing in an auto-play banner off to the side, the result can be confusing. And advertisers may not be aware that they’re buying a “video” ad on a page not dedicated to video imagery. “It’s just distracting,” Krebs says. “It’s not a bad ad unit in itself, but there should be a different cost attributed to that.”
This is not a commodity business, and prices should not be equal: “If you walk into a Mercedes dealership and point out that a Ford is half the price, it’s a nonsensical argument. Everyone understands that. But somehow in digital no one is ascribing value to anyone but the creme de la creme, like Hulu, ABC,” Krebs says. All other publishers are engaged in a false competition based on price, not audience or content quality.
Don’t ignore the time of day: “This should be common sense. Just because a consumer is looking at a story about sports and they’re a 25-year-old male doesn’t mean they need to see that beer ad at 6 in the morning.” A lot of advertisers just run their video campaigns until their impressions and frequency caps are maxed out, regardless of whether the person on the other end is in a place to be receptive to them. The weekend is different from the workday. Morning is different from night. New York is not LA.
You can’t publish all video the same way: Agencies often talk about brands being publishers but then have zero strategy behind that, Krebs says. Not all video needs to be a 30-second preroll. Old Spice Guy, for instance, was initially a 30-second spot but to get the full effect viewers had to click through to YouTube and see several more minutes, across various videos, as Old Spice Guy responded to various requests on Twitter. Conversely, on niche sites devoted to special audiences, a 3-minute autoplay may be welcome and relevant to viewers. Ford has done a video on how to install a baby seat in a car, for instance. And Crest did one on dental health and pregnancy. Both were longform, Krebs says.
Social media and online video will affect auto search strategy, digital marketing.
For automakers, paid and organic search drive leads, promote dealership foot traffic and ultimately sell vehicles, according to a new eMarketer report, “Automotive Search Trends: Industry Preps for Dramatic Shifts in 2013.” These tactics are provable and consistent. But new digital tactics are becoming more important to the auto industry, as digital marketing matures. To best capture the auto market, original equipment manufacturers OEMs and dealers in the US built a sophisticated search marketing system to help fine-tune tactics and measure success across the auto industry.
Why is search so influential? Users flock to search engines to organize the large amount of information most buyers need to make a purchase decision. US search users are especially attractive for brands because they tend to search most when they are in the market to buy. And during this time, they might reconsider make and model. Only 20% of new-car shoppers in the US buy the brand they first searched for, according to Google data. In the past, OEM brand sites—often developed with major digital agencies, strong media support, and cutting edge SEM and search engine optimization SEO—attracted more attention in search results than dealerships.
These days, however, the tables have turned. Sophistication of US dealer sites, in conjunction with the search result benefits of being a local business, has pushed dealership sites into direct competition for influence over US car shoppers.According to an August 2012 survey conducted by Google, Compete, TNS Global and R.L. Polk & Co., 74% of US new-vehicle buyers surveyed used dealership websites, via desktop, mobile phone or tablet, during the buying process. Despite the love affair with lower-funnel lead generation, US auto industry players admit search in the auto segment will change rapidly in 2013, with video search, social media, reviews and mobile developments adding to the complexity of a search campaign.And while dealerships in the US appear to be wrangling control of search thanks to US consumer demand and preference, leadership on emerging trends is still likely to come from OEMs and related agencies.
For example, 58% of new-car buyers visited a dealership as a result of watching online video content, according to a 2012 study by NADA.
70 per cent of US broadband users watch professionally produced Online Video, according to a new Cisco report.
In 2012, watching video became more than just a hobby for cutting-edge Internet enthusiasts.
“70 per cent of US broadband users are watching professionally produced online video every week with an average viewing time of more than 100 minutes per week,” said Cisco’s Chris Osika.
via TelecomTV | News
Putting up a single online video and waiting for the revenue to start rolling in isn’t a content strategy. After all, you wouldn’t send just one email, put up just one blog post, or have a TV commercial air just once and expect to really connect with your target customers.
To get the best results, come up with a series of short web videos that you can release over the span of a quarter. It may sound daunting, but if planned correctly, you can shoot 12 online videos and have enough content to release a weekly web video for three months.
Getting millions of online video views from people who aren’t interested in your product and don’t intend to purchase it doesn’t help you move the marketing effectiveness needle. Regardless of whether your online video goes viral, online video can be a strong marketing tool to add to your marketing mix.
Your marketing goals will probably fall into one of three major categories:
- Improve branding, since viewers are used to seeing video presentations. While television advertising requires sizeable budgets, creative marketers can leverage current technologies (online video) to extend their brand cost effectively.
- Increase sales by enticing consumers to purchase. This includes adding online video to your website to show customers how to use products or acting like a commercial to drive sales.
- Expand customer engagement by letting viewers add comments and use your footage to create something of their own.
While having a viral online video production may be every marketer’s dream, a video’s impact isn’t just measured in views. It’s more important to attract and convert interested prospects to expand your brand and drive sales.
Cutting through the advertising clutter is the goal of any business – small, medium or large. While many companies remain committed to what has worked in the past, some have taken to technology, and online / web video, to spread their message. Their choice to “step up and step out” has placed those businesses, more often than not, directly in front of their target consumer.
If I told you about a new business today… a business that provides a product and service I truly felt would benefit you in some way. What would you do? Look in the phone book? Check the newspaper for a 1/3 page ad? Listen to the radio for a :30 second commercial?
Of course not.
You are likely going to use the one thing you know best to provide the information you want, when you want it. That’s right – your search will begin with the “Internet”. I can’t tell you the last time I saw the “Yellow Pages”. Well…actually…I can. When I shoved the sucker to the top of our utility closet, along with some cassette tapes and a food dehydrator.
Some traditional forms of promotion such as phone books, consumer classifieds, and business publications have limited ability to speak on the specifics of a particular place of business with more than simple text. If that new business I told you about had a website, you would visit it. If that site contained nothing more than text… is it really of greater benefit to you than using that phone book?
When companies make use of online video on their website, they communicate the very best of their business to someone who wants to know more. Professional, in-depth, educational and entertaining. A business can truly work the value of video to their advantage when providing the “perfect pitch” to a unique visitor. Consumers are online everyday, at work or at home (usually both). While online, they are researching products and services that are of interest to them. Why would anyone not make use of that pool of well positioned people to better promote their product or service via web video?
Advertising is successful when it goes beyond your competition and places your brand, product or service in the brain and heart of the buyer. That’s the game. When you can satisfy the current societal demand to keep information concise, relevant and engaging… and it just so happens it highlights your business specifically… you win.
The time is now to Broadcast Your Brand™ with BizBOXTV Online Video Production & Marketing for business. We have produced hundreds of online videos for Calgary, Edmonton, Toronto and Vancouver businesses, and would love to tell your story via web video, too. What are you waiting for? Take the first step towards blasting your business’s success out of the park… via BizBOXTV Online Video Production.
Todd Gallant, BizBOXTV
The CEO of Fliqz recently held a session on online video and how it is becoming an important tool for businesses trying to reach new customers and see significant ROI – all on a shoestring budget.
• The potential of online video for marketing, illustrated with real life examples of companies are doing it well, and not so well
• Why YouTube & other platforms aren’t the only answer when it comes to web video marketing
• The dos and don’ts of online marketing via web video
You can watch the entire web video here.
Are you interested in online video for your Calgary, Edmonton, Toronto or Vancouver business?
Contact BizBOXTV Web Video today & find out how to leverage the power of internet video for your business.