It should come as no surprise that the prime time for online video viewing is now the same as it is for traditional TV, but now we’re seeing research to prove that out. As more viewing moves to mobile, tablet, and connected TV devices, the amount of viewing that happens online during the prime time hours continues to increase. And according to online video ad startup TubeMogul, brands who serve advertisements during that time are seeing greater awareness and brand favorability for their products.
TubeMogul, which operates an online video ad buying platform, collected data from hundreds of millions of impressions run during a series of top brand campaigns in 2012. It studied the overall lift and effectiveness of those campaigns based on data from its BrandSights product, which provides surveys to viewers who have seen ads that it has delivered.
The survey found the prime time for online video is the same as it is for traditional TV — that is, the hours between 8:00 and 11:00 p.m. every night. Not only is that around the same time that viewers are tuning into online video — the research found that the number of video impressions served peaked at around 11:00 p.m. — but it’s the time that’s most effective for viewers to see branded advertisements.
Tell your business story, engage with your customers, and track your success… placing your online video production on YouTube allows customers to see, hear and connect with you. Engage more, sell more… and realize the ROI professional web video has to offer your brand / business. BizBOXTV: YouTube Video Production Calgary, Toronto, Edmonton… + across Canada!
BizBOXTV is now proudly serving Calgary & Edmonton, Alberta & Toronto, Ontario. We also accept clients across Canada for YouTube Video Production – contact us today to find our how to best Broadcast Your Brand using a BizBOXTV YouTube Video Production strategy.
As the entire media and advertising landscape experiences a massive shift, BizBOXTV is thrilled to be in a position to work with forward thinking companies driven to get and stay ahead of the curve. We have worked with hundreds of amazing clients in Calgary, Edmonton, Toronto & in cities across Canada and North America over the past four years on their video production + YouTube Video Production. BizBOXTV is looking forward to growing and evolving with this ever-changing communications landscape to be able to offer our clients the most innovative approaches to getting what they want, as well as getting the most value out of their marketing dollars.
Content Marketing: Why Online Video Is Vital
If you feel online video is just another over hyped, passing fad, think again. In fact, online video is gaining strength as a source for content marketing, as highlighted by the recent B2B Demand Generation Benchmark Survey for 2012.
The take-away? Most respondents prefer video over white papers, case studies, even live demos with reps. And you should factor that into your 2013 content marketing strategy.
By the way, this survey was compiled by marketing automation giant Eloqua, CMO.com (Adobe’s content site providing digital marketing news and insight for senior marketing executives around the globe) and Software Advice, an online consultancy which publishes product profiles, comparisons and best practices guides to help buyers find the right software for their business. Read the blog post with all the details and an insightful video here.
So, Why Video?
The web trending towards video is made obvious by much more than the example above. After all, YouTube is the number two search engine in the world. This may lead you to the conclusion that we simply don’t like to read anymore. But the video preference situation we’re witnessing is much more detailed than that. So the question you may be asking yourself (or your boss may be asking you) is: Why video?
For this, let’s reference an expert. A real Ph.D. level expert, Susan Weinschenk, Ph.D. — also known as The “Brain Lady.” As a leading speaker, author and consultant to brands like Amazon, Disney, Walmart and South By Southwest, she brings a deep understanding of the psychology of customers and why they do what they do.
She has uncovered four core, very human reasons we are drawn to video as a form of content marketing:
#1: The Fusiform Facial area makes us pay attention to faces – this is an actual brain function that hard-wires us to use the human face as a gathering point for information and believability.
#2: Voice conveys rich information – yes, the simple sound of a human voice speaking to us has an amazing way of converting information into meaningful content.
#3: Emotions are contagious – here’s a subtle but powerful aspect that we may take for granted. The body language of emotions is an appealing and we naturally love to share.
#4: Movement grabs attention – another trait that runs deep in our collective anthropological DNA is the power of peripheral motion. Since the stone age, we’ve survived by noticing things in motion – looks like we still do!
Broadcast Your Brand™ Brand Journalism™
Online Toronto Video Production + Video Advertising + Social Media Marketing
BizBOXTV’s corporate video clients & partners include major media networks, large corporations as well as small-medium businesses in all cities & industries across Canada and North America.
The BizBOXTV difference? We’re not a traditional Toronto video production company with traditional approaches. We were founded in 2009, as this new digital & social world started making itself known, so our focus and expertise has been honed right here. Our background comes from working in news… most of our core team are Journalists, seasoned professionals who know the best way to tell stories in an engaging and entertaining way so a target audience will listen.
From single profile videos and team bios to sales videos and branded content creation, BizBOXTV has years of experience working with businesses just like yours, looking for a unique and powerful way to tell their stories, increase brand awareness and of course, sales. You are also looking for an incredible return on investment in this changing media landscape. This is why BizBOXTV was created. Professional Toronto video production does all that, and more.
As the entire media and advertising landscape experiences a massive shift, BizBOXTV is thrilled to be in a position to work with forward thinking companies driven to get and stay ahead of the curve via video advertising. We have worked with hundreds of amazing video production clients in Calgary, Edmonton, Toronto & in cities across Canada and North America over the past four years. BizBOXTV is looking forward to growing and evolving with this ever-changing communications landscape to be able to offer our clients the most innovative approaches to getting what they want, as well as getting the most value out of their marketing dollars.
BizBOXTV – Toronto Video Production – Canada
BizBOXTV: An Evolution in Media.
Do you have a Toronto online video production project you’d like to explore working with us on? Contact us today if you’re ready to step it up and enter the exciting and results-driven world of BizBOXTV: Toronto video production for business.
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70 per cent of US broadband users watch professionally produced Online Video, according to a new Cisco report.
In 2012, watching video became more than just a hobby for cutting-edge Internet enthusiasts.
“70 per cent of US broadband users are watching professionally produced online video every week with an average viewing time of more than 100 minutes per week,” said Cisco’s Chris Osika.
via TelecomTV | News
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Toronto Online Video: BizBOXTV
WELCOME TO LE DOLCI!
We’re Toronto’s fun food education studio — join us for hands on icing sugar filled cupcake workshops – cupcake decorating classes are our specialty!
Located in downtown Toronto, right near King & Bathurst we are the only cupcake decorating studio in the heart of the city.
Launched in the UK in 2009 we have just moved from our icing sugar dusted home in London, UK where we ran some fabulous cupcake decorating classes and met some wonderfully passionate cake aficionados. We hope to meet the same people here and look forward to meeting you and having you taste and decorate our fabulous cupcakes. All of our cupcakes are made with only the finest ingredients, we only use the basics in our recipes, no additives or preservatives we even explore the use of natural food coloring from foods in our classes.
Our goal is to bring fun foodie education to the City of Toronto.
We’re excited to be in this great city and to host you at our studio or at your home or event for an afternoon of sugar filled cupcake creativity.
Check out our classes and join in the sugary fun! http://www.ledolci.com/
Toronto Online Video Production by: BizBOXTV
Getting millions of online video views from people who aren’t interested in your product and don’t intend to purchase it doesn’t help you move the marketing effectiveness needle. Regardless of whether your online video goes viral, online video can be a strong marketing tool to add to your marketing mix.
Your marketing goals will probably fall into one of three major categories:
- Improve branding, since viewers are used to seeing video presentations. While television advertising requires sizeable budgets, creative marketers can leverage current technologies (online video) to extend their brand cost effectively.
- Increase sales by enticing consumers to purchase. This includes adding online video to your website to show customers how to use products or acting like a commercial to drive sales.
- Expand customer engagement by letting viewers add comments and use your footage to create something of their own.
While having a viral online video production may be every marketer’s dream, a video’s impact isn’t just measured in views. It’s more important to attract and convert interested prospects to expand your brand and drive sales.