Best Bang For Your Buck: Facebook or YouTube Video?
Like many major marketers, Reebok wondered where its digital video ad dollars might be better spent—Facebook or YouTube video —and it partnered with Pixability to find out. The company tested its campaign by Venables Bell & Partners, featuring NFL player J.J. Watt endorsing the ZPump Fusion sneaker. The results showed combining YouTube and Facebook buys is the […]
Video Marketing: Tell Your Dealership’s Story
The latest statistics about the growth and reach of online video offer convincing proof of its potential for marketing purposes. According to a recent infographic from HighQ.com, “2015: The year of video marketing,” 78% of people say they watch online videos weekly, and 55% watch them daily. Of these video viewers, 65% watch more than […]
Facebook: “A” Grade – Social Ad Targeting
Paid advertising on social media properties is delivering a solid return on investment, according to marketers in a recent eMarketer’s report called “Social Advertising Effectiveness Scorecard: Industry Execs Grade the Leading Platforms.” “The executives we interviewed said one of the key strengths of paid social media advertising is its targeting capabilities,” said eMarketer principal analyst […]
Facebook Hits 8B Video Views Per Day
Facebook Hits 8 Billion Video Views/Day, Challenges YouTube Did you know? More than 1 billion people use Facebook every single day 1.39 billion people now use Facebook on mobile devices, including more than 1 billion on Android There are 8 billion daily video views on Facebook More than 500 million people watch videos on the […]
Study: Online Video delivers highest conversions (vs other content)
While marketers increasingly appreciate the importance of video in their content mix and agree it produces the best conversions, a new report finds most marketers are still not effectively measuring the effectiveness of their online video efforts. According a new report by Demand Metric, video remains extremely prevalent as a content type. Of the B2B and […]
73% Marketers Say Video Positively Impacts ROI
Over the past few years, online video has become an increasingly vital part of the content marketing mix for a huge number of brands. A new study, based on survey results from 350 B2B marketing, agency and management professionals confirms that 73% of respondents believe that video positively impacts marketing results and ROI. The Web […]
85% Find Success: Online Video Marketing
Online Video Marketing Ascend2 conducts a monthly research series, and its most recent Online Video Marketing Strategy survey was conducted online and had 280 respondents, who are US and international marketing, sales and business professionals representing a range of demographic roles, channels and company sizes. According to the report, the most important objective of an […]
Instagram Video Ads – Coming Soon
Instagram Video Ads – Coming Soon Instagram has announced big changes to its advertising platform, meaning you’re likely about to start seeing longer Instagram video ads from businesses and brands of all sizes. Instagram Video Ads can now be 30 seconds long, up from the regular 15-second limit, and are also able to use landscape photo […]
Use Marketing Videos at each stage of the buying cycle
It’s been proven many times over, regardless of what industry you are in, marketing videos are valuable at each stage of the buying cycle. Stage 1: You Get Me The purpose of this stage is establishing empathy with the buyer, showing you know what they’re going through. Useful videos include educational series, thought leadership pieces, curated […]
Online Video Marketing: Quick Tips To Get Started
When it comes to marketing, online video is it right now. It’s the post type Facebook marketers are willing to spend the most on, and it’s getting incredible engagement when posted natively on the platform. Now is an exciting time to be marketing with video because it generates great traffic, but hasn’t been so overdone […]