When it comes to marketing, online video is it right now. It’s the post type Facebook marketers are willing to spend the most on, and it’s getting incredible engagement when posted natively on the platform.
Now is an exciting time to be marketing with video because it generates great traffic, but hasn’t been so overdone so as to be passé.
If you’ve been sitting on the fence about whether or not you should get into video, let me encourage you… you should.
Earlier this year, Hubspot reported, “Last year the amount of online video from people and brands in Facebook’s News feed increased 3.6X year-over-year.”
Online video marketing is just getting started. Brands who want to remain relevant in the digital space must be willing to adopt online video marketing.
It doesn’t have to be expensive. And it doesn’t have to be difficult.
Here are some simple ways to get started:
1. Get the most bang for your buck by doing multiple online video edits for Facebook, Instagram, Vine, YouTube, or whatever other platforms you leverage.
2. Keep it short. While there’s no perfect length you should be hitting, shorter online videos will have higher completion rates and are more likely to be viewed. It’s less of a commitment.
3. Keep in mind that Facebook videos begin autoplaying on silent. Create a marketing video that has closed captions and attention-grabbing images to get users to unmute and continue watching.
4. Publish regularly. Plan ahead. Create an editorial calendar. Have someone take ownership. The more often you publish quality marketing content, the more likely you will come to be seen as someone worth paying attention to.
5 Maximize Your Efforts With online video marketing analytics.
Finally, once you’ve started publishing some online video content, it’s critical that you follow up with analytics. Learn what’s working and what’s not. Then use information learned for creating your next projects.
Facebook, for example, will tell you…
- How many views your marketing video received
- Where people dropped off
- The average duration of online video viewed, and more….If I were to guess the main lesson most people learn through analytics, it’s this: don’t do intro sequences – cut to the chase!