DlGITAL & SOCIAL MEDIA NEWS
Digital Video Surpasses TV in Ad Spending
Since we started tracking Canada’s ad market more than a decade ago, advertisers have steadily increased their investments in digital.…
Facebook Will Dominate Advertising For Years To Come
Despite the seemingly high bar set, Facebook’s second quarter earnings blew past expectations. However, the bigger issue here is that…
VIDEO MARKETING & ADVERTISING NEWS
Synced Facebook & Instagram Ads – The New Normal?
Advertisers have their best chance yet to double flank consumers on social…
70% Of Car Buyers: Influenced By Online Video
The average car shopper today makes just two dealership visits in the…
Facebook Video Ad Spends Tops Photo Ads
Facebook Video Ad Spends Rising The third quarter of 2015 marked the…
Risky Business: Creating (Bad) Videos In-House
As the founder of an online video agency, I see many businesses…
Social Video – Big For Brands
Social Video = Massive Marketing & Advertising Opportunity First of all, let’s clarify…
Instagram Advertising – Now You Can Too
Instagram Advertising With a quickly growing and engaged community of more than…
Best Bang For Your Buck: Facebook or YouTube Video?
Like many major marketers, Reebok wondered where its digital video ad dollars…
Video Marketing: Tell Your Dealership’s Story
The latest statistics about the growth and reach of online video offer…
Facebook: “A” Grade – Social Ad Targeting
Paid advertising on social media properties is delivering a solid return on…
Facebook Hits 8B Video Views Per Day
Facebook Hits 8 Billion Video Views/Day, Challenges YouTube Did you know? More…
Study: Online Video delivers highest conversions (vs other content)
While marketers increasingly appreciate the importance of video in their content mix…
73% Marketers Say Video Positively Impacts ROI
Over the past few years, online video has become an increasingly vital…
BRAND JOURNALISM™ NEWS
‘Brand Journalism’ : The New PR?
Here’s the question of the day: Instead of struggling with media gatekeepers to win coverage and attract wandering eyes to…
Traditional PR losing massive ground to ‘brand journalism’
Traditional PR may disappear altogether as it gives way to ‘brand journalism’, shifting the focus of a brand’s efforts from … Read More
Brand Journalism : Bold Predictions for 2013
# 4. Brand journalism will become a norm. Whether you are a brand journalism advocate or not, it is difficult … Read More
Brand Smart with Brand Journalism
Brand journalism stands for combining the tenets of traditional journalism with “brand storytelling” (using the techniques of marketing and public … Read More
Storytelling: Does your business story get people talking?
The story of your business is a starting point that should never be underestimated. It needs to be an engaging … Read More
7 Reasons Your Content Marketing Needs a Brand Journalist
Brands now have the ability to bypass the traditional press and tell their own story in their own voice in … Read More
BizBOXTV REWIND – HEADLINES
Online Video Usage Exploding, Study Says
Hold on to your bandwidth – online video is growing in popularity, according to Wednesday data from the Pew Internet…
