Online Video Marketing
Ascend2 conducts a monthly research series, and its most recent Online Video Marketing Strategy survey was conducted online and had 280 respondents, who are US and international marketing, sales and business professionals representing a range of demographic roles, channels and company sizes.
According to the report, the most important objective of an effective online video marketing strategy is to increase brand awareness. Other key objectives include: Increase online engagement, improve customer education, and increase leads generated.
85% of companies that found value in use online video marketing as a strategy. The remaining 15% are struggling to achieve success with video marketing.
What are the most challenging obstacles to video marketing success? According to Ascend2, lack of an effective strategy is the most challenging obstacle to video marketing success according to 48% of those surveyed. Other challenging obstacles include: Lack of compelling content, inadequate video budget, and lack of production resources.
About half of the marketers surveyed consider customer testimonials, explainer or tutorial videos, and demonstration videos the most effective types of online video content used. However, they were also asked, “What are the most difficult types of video content to create?” Customer testimonials and project reviews/case studies topped that chart.
Online video marketing effectiveness is increasing for 87% of respondents, with 43% saying the increase is significant.
It’s the worst kept secret on the internet, but video marketing is one of the best ways for businesses to connect with customers. In virtually every situation, video marketing proves to be more powerful and engaging than written content. Despite this, so many businesses fail to give it a second look. Instead, they proceed with a head-down mentality that emphasizes ‘doing things the way they’ve always been done.’ Don’t be that business.
Valuable Reasons to Focus on Video
Your marketing strategy doesn’t have to focus solely on video to be successful – that’s impractical and unsustainable. However, you should focus on diversifying your existing content strategy by naturally incorporating video whenever and wherever you can. Here are a handful of the top reasons to consider doing so:
1. Increased ROI
If you ask businesses that currently focus on video marketing what benefit they enjoy the most, almost every company will respond with an answer that revolves around increased ROI.
2. Better Engagement
But what’s so engaging about video content? Well, it’s a combination of multiple factors. Primarily, video capitalizes on the human brain’s craving for visual stimulation. When combined with audio, that stimulation leaves a much more powerful impact on the viewer. This impression often leads the viewer to pursue a specific action in the seconds, minutes, or hours after watching.
From a marketer’s perspective, video marketing is preferred because of the flexibility it affords the creative team. There are virtually endless options when it comes to creating different types of videos and disseminating them through a variety of channels.
Some of the most popular forms of video content include customer testimonials, product reviews, new product previews/trailers, video blogs, news features, social media content (Snapchat, Instagram, Vine, etc.), interviews, behind-the-scenes tours, whiteboard videos, and more.
4. Ability to Reach All Demographics
It’s no surprise that video connects best with the younger demographic that’s been raised on YouTube, DVDs, and streaming services like Netflix and Hulu. However, it’s not just millennials that relate to video marketing. Unlike other forms of online content, which must be tailored to fit dozens of unique customer profiles, video marketing has a tendency to work well across the board.
Young, old, first class, middle class…you name it. Everyone connects with video. While you certainly can’t forget about customer profiles when creating video content, you also don’t have to stress over it.
Internet users of all ages will naturally flock to video when given the choice between written content and video alternatives.
Invest in Video Marketing Today
While it may feel like it, you haven’t missed out on the video marketing opportunity…yet. There’s still time to build your internet presence and reach the millions of users that watch online videos on a daily basis. Consider these points and begin formulating your strategy today!
www.davenportmotorsports.com Calgary Web Video – Davenport Motorsports is Canada’s premier location for high-performance automotive servicing, parts and installation. With over 30 years experience supercharging domestic vehicles and providing custom performance packages coupled with top quality service in Calgary, why trust anyone else?
The Davenport Story
Davenport Motorsports is one of Canada’s longest running automotive performance facilities. Whether you are looking to supercharge your dream, or simply fine-tune your ride, our team of professional and enthusiastic sales staff and technicians are always on hand to assist you in meeting all of your performance parts and accessory needs.
Over the years Davenport has built its name around supercharging vehicles across a wide range of platforms. From thoroughbred performance vehicles like late model Corvettes, Camaros, and Challengers, to late model trucks and SUV’s including such fine examples as Cadillac Escalades and Ford Raptors, our depth and experience in supercharging is simply unmatched.
Today, with our expertise in automotive performance you will find that we can do any performance upgrade from a simple add on like an air intake and exhaust system, to heads and cam packages, to performance suspension upgrades and custom wheel and brake kits. Adding to our experience, we also offer ECU tuning and performance modifications for select import and exotic vehicles.
At Davenport we pride ourselves in having the industry’s top standard facilities at our disposal. Equipment such as our Dynojet™ Chassis Dynamometer, with air/fuel monitor and wide-band O2 sensor, is used to tune each vehicle and optimize each engine to its own unique and exacting specifications. This is a part of our dedication to offering you the best street legal performance available for your vehicle without negatively affecting everyday drivability. You can trust us to offer the highest quality products for your pride and joy.
As a part of our premium service, we also offer three of the world’s top quality wheel brands; HRE, Forgeline, and ADV.1 And with our extensive knowledge of tires, we can offer you the best combination of performance and durability for your vehicle application with top tire brands including; Michelin, Falken, Nitto, Bridgestone and Goodyear.
Davenport is Canada’s only authorized Lingenfelter performance engineering dealer and we are the exclusive Alberta distributor for Brabus, Techart, Novitec, and Startech.
Our Mission Statement
At Davenport Motorsports, it is our objective to give you the customer proven performance with unrivaled quality.