Social Video – Big For Brands In 2016 💥
Social Video = Massive Marketing & Advertising Opportunity
First of all, let’s clarify what “Social Video” is.
Social Video = Social Media + Online Video Marketing & Advertising.
Essentially, creating video content that is designed for social media platforms such as:
Your Social videos need to be designed specifically for social networks. This is because social video appears in different ways on different social networks, and each network has a unique audience with different behaviours.
Many people confuse social video with viral videos, but there’s a massive difference. Social media videos may not get millions of views and can still be deemed a big success. For example: if your company sells something very niche, the story of how your business can help could be a big success with only 2000 views, if those views are by your exact target audience and/or generate leads.
Social video also is extremely unique in its ability to convey a powerful message to viewers, in a way that static forms of marketing & advertising can’t. Social media networks also favour online video in their algorithms, knowing this rich form of content is more appreciated by it’s users.
Businesses that don’t invest in social video very soon really do risk being left behind. In a recent survey by the Content Marketing Institute, over 73% of marketers reported using online video as a marketing tactic. 69% of businesses are already creating videos specifically for social media. In that same survey, almost 70% of businesses say their budgets for social online videos are increasing. It’s clear that companies are beginning to recognize the power of these videos. If you’re not investing in social video yet, your competitors probably are.
Some of the ways social video can drive results is via:
– increasing brand awareness
– generating leads
– increasing online sales (conversions)
– customer service/support, etc…
The ROI of social videos will depend on which way you choose to use it. Every business will have differing targets & goals when it comes to the use of social video. If your social media videos are being used for lead generation, leads generated through the video should be tracked. If social video is being used to sell a product via your website, sales & conversions should be tracked. If you’re looking for results beyond brand awareness, the key is to set specific goals and track the success of your social videos using widely available analytics. It’s only through tracking that you will learn what connects with your audience and what doesn’t, allowing you to refine your video strategy as you continue creating social videos in the future.
- Published in Facebook, Social Media Video, Twitter, Video, Video Advertising, Video Marketing, Video Production, YouTube
85% Find Success: Online Video Marketing
Online Video Marketing
Ascend2 conducts a monthly research series, and its most recent Online Video Marketing Strategy survey was conducted online and had 280 respondents, who are US and international marketing, sales and business professionals representing a range of demographic roles, channels and company sizes.
According to the report, the most important objective of an effective online video marketing strategy is to increase brand awareness. Other key objectives include: Increase online engagement, improve customer education, and increase leads generated.
85% of companies that found value in use online video marketing as a strategy. The remaining 15% are struggling to achieve success with video marketing.
What are the most challenging obstacles to video marketing success? According to Ascend2, lack of an effective strategy is the most challenging obstacle to video marketing success according to 48% of those surveyed. Other challenging obstacles include: Lack of compelling content, inadequate video budget, and lack of production resources.
About half of the marketers surveyed consider customer testimonials, explainer or tutorial videos, and demonstration videos the most effective types of online video content used. However, they were also asked, “What are the most difficult types of video content to create?” Customer testimonials and project reviews/case studies topped that chart.
Online video marketing effectiveness is increasing for 87% of respondents, with 43% saying the increase is significant.
- Published in Automotive Marketing, Video Marketing
Why You Can’t Ignore Video Marketing
It’s the worst kept secret on the internet, but video marketing is one of the best ways for businesses to connect with customers. In virtually every situation, video marketing proves to be more powerful and engaging than written content. Despite this, so many businesses fail to give it a second look. Instead, they proceed with a head-down mentality that emphasizes ‘doing things the way they’ve always been done.’ Don’t be that business.
Valuable Reasons to Focus on Video
Your marketing strategy doesn’t have to focus solely on video to be successful – that’s impractical and unsustainable. However, you should focus on diversifying your existing content strategy by naturally incorporating video whenever and wherever you can. Here are a handful of the top reasons to consider doing so:
1. Increased ROI
If you ask businesses that currently focus on video marketing what benefit they enjoy the most, almost every company will respond with an answer that revolves around increased ROI.
2. Better Engagement
But what’s so engaging about video content? Well, it’s a combination of multiple factors. Primarily, video capitalizes on the human brain’s craving for visual stimulation. When combined with audio, that stimulation leaves a much more powerful impact on the viewer. This impression often leads the viewer to pursue a specific action in the seconds, minutes, or hours after watching.
3. Flexibility
From a marketer’s perspective, video marketing is preferred because of the flexibility it affords the creative team. There are virtually endless options when it comes to creating different types of videos and disseminating them through a variety of channels.
Some of the most popular forms of video content include customer testimonials, product reviews, new product previews/trailers, video blogs, news features, social media content (Snapchat, Instagram, Vine, etc.), interviews, behind-the-scenes tours, whiteboard videos, and more.
4. Ability to Reach All Demographics
It’s no surprise that video connects best with the younger demographic that’s been raised on YouTube, DVDs, and streaming services like Netflix and Hulu. However, it’s not just millennials that relate to video marketing. Unlike other forms of online content, which must be tailored to fit dozens of unique customer profiles, video marketing has a tendency to work well across the board.
Young, old, first class, middle class…you name it. Everyone connects with video. While you certainly can’t forget about customer profiles when creating video content, you also don’t have to stress over it.
Internet users of all ages will naturally flock to video when given the choice between written content and video alternatives.
Invest in Video Marketing Today
While it may feel like it, you haven’t missed out on the video marketing opportunity…yet. There’s still time to build your internet presence and reach the millions of users that watch online videos on a daily basis. Consider these points and begin formulating your strategy today!
via B2C
- Published in Automotive Marketing, Video Marketing
Davenport Motorsports
www.davenportmotorsports.com Calgary Web Video – Davenport Motorsports is Canada’s premier location for high-performance automotive servicing, parts and installation. With over 30 years experience supercharging domestic vehicles and providing custom performance packages coupled with top quality service in Calgary, why trust anyone else?
The Davenport Story
Davenport Motorsports is one of Canada’s longest running automotive performance facilities. Whether you are looking to supercharge your dream, or simply fine-tune your ride, our team of professional and enthusiastic sales staff and technicians are always on hand to assist you in meeting all of your performance parts and accessory needs.
Over the years Davenport has built its name around supercharging vehicles across a wide range of platforms. From thoroughbred performance vehicles like late model Corvettes, Camaros, and Challengers, to late model trucks and SUV’s including such fine examples as Cadillac Escalades and Ford Raptors, our depth and experience in supercharging is simply unmatched.
Today, with our expertise in automotive performance you will find that we can do any performance upgrade from a simple add on like an air intake and exhaust system, to heads and cam packages, to performance suspension upgrades and custom wheel and brake kits. Adding to our experience, we also offer ECU tuning and performance modifications for select import and exotic vehicles.
At Davenport we pride ourselves in having the industry’s top standard facilities at our disposal. Equipment such as our Dynojet™ Chassis Dynamometer, with air/fuel monitor and wide-band O2 sensor, is used to tune each vehicle and optimize each engine to its own unique and exacting specifications. This is a part of our dedication to offering you the best street legal performance available for your vehicle without negatively affecting everyday drivability. You can trust us to offer the highest quality products for your pride and joy.
As a part of our premium service, we also offer three of the world’s top quality wheel brands; HRE, Forgeline, and ADV.1 And with our extensive knowledge of tires, we can offer you the best combination of performance and durability for your vehicle application with top tire brands including; Michelin, Falken, Nitto, Bridgestone and Goodyear.
Davenport is Canada’s only authorized Lingenfelter performance engineering dealer and we are the exclusive Alberta distributor for Brabus, Techart, Novitec, and Startech.
Our Mission Statement
At Davenport Motorsports, it is our objective to give you the customer proven performance with unrivaled quality.
- Published in Business Profiles, Calgary, New Releases
YouTube Video Marketing
YouTube Video Marketing
Capitalizing on the Biggest Online Video Site
At first glance, YouTube looks like a bit of an organized mess where anyone and everyone can post, view and comment on online videos that cover the gamut from comedic spots to home movies to full-length features. Take a closer look, however, and you’ll find a medium that’s coming into its own as an advertising channel that relies heavily on viral video marketing to spread the word about its offerings.
A quick search of YouTube’s video offerings, for example, turns up a range of business marketing examples: Tsukiji Fish Market, showing the world its array of fresh fish; real estate agents hawking homes in all price ranges, and Master Lock touting the benefits of its Bumpstop security products. But how does a company go about setting up a notable YouTube video marketing presence on YouTube that not only looks good, but that also conveys its message and attracts the necessary eyeballs?
via Adage
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Are you interested in having your business develop an online video presence on YouTube? You should. It’s the second largest search engine, with people searching for what you offer… right now! BizBOXTV Calgary, Edmonton, Toronto, Vancouver, Victoria, Nanaimo Online Video Production has produced thousands of online videos for businesses in which our clients also place on YouTube for added exposure. Now’s the time – contact BizBOXTV Web Video today.
- Published in Automotive Marketing, Social Media Video, Video Marketing, YouTube