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Social Video – Big For Brands In 2016 💥

Monday, 16 November 2015 by BizBOXTV
social video

Social Video = Massive Marketing & Advertising Opportunity

First of all, let’s clarify what “Social Video” is.

Social Video = Social Media + Online Video Marketing & Advertising.

 

Essentially, creating video content that is designed for social media platforms such as:

  • YouTube
  • Facebook
  • Instagram
  • Twitter, etc…

Your Social videos need to be designed specifically for social networks. This is because social video appears in different ways on different social networks, and each network has a unique audience with different behaviours.

Many people confuse social video with viral videos, but there’s a massive difference. Social media videos may not get millions of views and can still be deemed a big success. For example: if your company sells something very niche, the story of how your business can help could be a big success with only 2000 views, if those views are by your exact target audience and/or generate leads.

Social video also is extremely unique in its ability to convey a powerful message to viewers, in a way that static forms of marketing & advertising can’t. Social media networks also favour online video in their algorithms, knowing this rich form of content is more appreciated by it’s users.

Businesses that don’t invest in social video very soon really do risk being left behind. In a recent survey by the Content Marketing Institute, over 73% of marketers reported using online video as a marketing tactic. 69% of businesses are already creating videos specifically for social media. In that same survey, almost 70% of businesses say their budgets for social online videos are increasing. It’s clear that companies are beginning to recognize the power of these videos. If you’re not investing in social video yet, your competitors probably are.

Some of the ways social video can drive results is via:social video

– increasing brand awareness
– generating leads
– increasing online sales (conversions)
– customer service/support, etc…

The ROI of social videos will depend on which way you choose to use it. Every business will have differing targets & goals when it comes to the use of social video. If your social media videos are being used for lead generation, leads generated through the video should be tracked. If social video is being used to sell a product via your website, sales & conversions should be tracked. If you’re looking for results beyond brand awareness, the key is to set specific goals and track the success of your social videos using widely available analytics.  It’s only through tracking that you will learn what connects with your audience and what doesn’t, allowing you to refine your video strategy as you continue creating social videos in the future.

 

 

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  • Published in Facebook, Social Media Video, Twitter, Video, Video Advertising, Video Marketing, Video Production, YouTube
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Instagram Video Ads – Coming Soon

Tuesday, 15 September 2015 by BizBOXTV

Instagram Video Ads – Coming Soon

Instagram has announced big changes to its advertising platform, meaning you’re likely about to start seeing longer Instagram video ads from businesses and brands of all sizes.

Instagram Video Ads can now be 30 seconds long, up from the regular 15-second limit, and are also able to use landscape photo and video following Instagram’s recent lifting of the square format restriction.

Instagram video ads can now be posted in landscape mode to support the app’s recent format update. By increasing the video length to allow for 30-second creative, Instagram says the move will “give ads a more cinematic feel.”

Longer Instagram video formats show how seriously the social media platform’s parent company, Facebook, is taking video advertising in order to compete against YouTube and premium video ad networks. Also, as part of Instagram’s new video ad push, brands will be able to target their videos to specific groups of consumers, just like they can on Facebook.instagram video marketing advertising ads commercials calgary edmonton vancouver victoria nanaimo toronto canada production

Instagram claims it’s video ads are working by mentioning some case studies. Deals marketer Gilt Groupe saw an 85% increase in shopping app installs after running a video ad campaign that promoted downloads, and game maker Kabam got people to spend unusually high amounts of time in its Marvel Contest of Champions app.

“People come to Instagram for visual inspiration, and video advertising on Instagram has the power to touch, inspire and move people,” Instagram said in a blog post. “Instagram video ads have proven to drive strong branding results—97% of measured campaigns on Instagram have generated significant lifts in ad recall.

 

 

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  • Published in Instagram-ads, Social Media Video, Video Advertising
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Why You Can’t Ignore Video Marketing

Wednesday, 02 September 2015 by BizBOXTV

It’s the worst kept secret on the internet, but video marketing is one of the best ways for businesses to connect with customers. In virtually every situation, video marketing proves to be more powerful and engaging than written content. Despite this, so many businesses fail to give it a second look. Instead, they proceed with a head-down mentality that emphasizes ‘doing things the way they’ve always been done.’ Don’t be that business.

Valuable Reasons to Focus on Video

Your marketing strategy doesn’t have to focus solely on video to be successful – that’s impractical and unsustainable. However, you should focus on diversifying your existing content strategy by naturally incorporating video whenever and wherever you can. Here are a handful of the top reasons to consider doing so:

1. Increased ROI

If you ask businesses that currently focus on video marketing what benefit they enjoy the most, almost every company will respond with an answer that revolves around increased ROI.

2. Better Engagement

But what’s so engaging about video content? Well, it’s a combination of multiple factors. Primarily, video capitalizes on the human brain’s craving for visual stimulation. When combined with audio, that stimulation leaves a much more powerful impact on the viewer. This impression often leads the viewer to pursue a specific action in the seconds, minutes, or hours after watching.

3. Flexibility

From a marketer’s perspective, video marketing is preferred because of the flexibility it affords the creative team. There are virtually endless options when it comes to creating different types of videos and disseminating them through a variety of channels.

Some of the most popular forms of video content include customer testimonials, product reviews, new product previews/trailers, video blogs, news features, social media content (Snapchat, Instagram, Vine, etc.), interviews, behind-the-scenes tours, whiteboard videos, and more.

4. Ability to Reach All Demographics

It’s no surprise that video connects best with the younger demographic that’s been raised on YouTube, DVDs, and streaming services like Netflix and Hulu. However, it’s not just millennials that relate to video marketing. Unlike other forms of online content, which must be tailored to fit dozens of unique customer profiles, video marketing has a tendency to work well across the board.

Young, old, first class, middle class…you name it. Everyone connects with video. While you certainly can’t forget about customer profiles when creating video content, you also don’t have to stress over it.

Internet users of all ages will naturally flock to video when given the choice between written content and video alternatives.

Invest in Video Marketing Today

While it may feel like it, you haven’t missed out on the video marketing opportunity…yet. There’s still time to build your internet presence and reach the millions of users that watch online videos on a daily basis. Consider these points and begin formulating your strategy today!

via B2C

facebook video marketinginstagram video marketingonline video engagementonline video marketingtwitter video marketingvideo marketingvideo marketing ROIyoutube video marketing
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  • Published in Automotive Marketing, Video Marketing
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Instagram Video – Launched

Monday, 01 July 2013 by BizBOXTV

Video On Instagram

Instagram, the immensely popular photo-sharing app that was acquired by Facebook in a $1 billion deal last year, is not just for photos anymore.

Instagram has recently announced Instagram Video, another way to share your stories. When you go to take a photo on Instagram, you’ll now see a movie camera icon. Tap it to enter video mode, where you can take up to fifteen seconds of video through the Instagram camera.

You’ll also discover Instagram has added thirteen filters built specifically for video too. When you post a video, you can also pick your favorite scene from what you’ve recorded as your cover image / thumbnail so your Instagram videos are beautiful even when they’re not playing.

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  • Published in Instagram-ads, Social Media Video, Video, Video Advertising, Video Marketing
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