DlGITAL & SOCIAL MEDIA NEWS
Facebook Will Dominate Advertising For Years To Come
Despite the seemingly high bar set, Facebook’s second quarter earnings blew past expectations. However, the bigger issue here is that…
YouTube Launches 6-Second “Bumper” Video Ads
YouTube has added a short-form video ad option to its lineup. Called Bumper ads, the six-second videos are available through…
VIDEO MARKETING & ADVERTISING NEWS
85% Find Success: Online Video Marketing
Online Video Marketing Ascend2 conducts a monthly research series, and its most…
Instagram Video Ads – Coming Soon
Instagram Video Ads – Coming Soon Instagram has announced big changes to…
Use Marketing Videos at each stage of the buying cycle
It’s been proven many times over, regardless of what industry you are…
Online Video Marketing: Quick Tips To Get Started
When it comes to marketing, online video is it right now. It’s…
Video Advertisers: Your Audience is on Mobile
Back in 2011, only 6% of YouTube views came from mobile devices.…
Why You Can’t Ignore Video Marketing
It’s the worst kept secret on the internet, but video marketing is…
Want TV-Level Ad Reach? Facebook & YouTube Video
The shift of ad dollars from TV to online video has been…
71% Marketers: Video Converts Best
A new study based on feedback from marketers, confirms that video has…
Video In Marketing: Why Wouldn’t You?
Those who read my “stuff” as the late George Carlin would refer…
Video Ad Spends Increasing
According to AOL’s sixth annual State of the Video Industry report, marketers…
Facebook Mobile Video Ads Soar
Facebook is starting to become a must-buy for big brands, because it…
YouTube Stats: MASSIVE ↑ IN WATCH-TIME, MOBILE TRAFFIC & ADVERTISING SPENDS
YOUTUBE STATS: MUST-KNOW FOR MARKETERS Google recently announced it’s Q2 2015 results,…
BRAND JOURNALISM™ NEWS
Cut through the ad clutter: tell a great story
Advertisers are starting to push creative boundaries in an attempt to engage, using the latest innovations, from gaming strategies to…
Is that an ad or a news story – and does it matter which?
Brand journalism is storytelling meant to draw readers to a company’s field of expertise, without laying on the hard sell. Familiar examples include the cocktails-and-recipes magazines you might pick up at the liquor store, or inflight magazines on airplanes that report from exotic destinations. But the digital age has given brand journalism a new urgency. […]
Content Marketing: why brands need an editorial positioning
Everybody in marketing is talking about content. But few brands are making it. And when they are, even fewer are doing it well. Why? Probably because a lot of brands don’t know what to make content about. Or at the very least how to sustain a consistent programme of content marketing. And that’s because they […]
Musts for successful Brand Journalism
It’s called brand journalism, a new form of communications for business that’s rapidly emerging as the digital revolution continues to evolve. It’s igniting excitement because of the way it boosts awareness for a company, often faster than social media, advertising or PR. Boeing uses it to show us what an Air Force base test flight […]
BizBOXTV REWIND – HEADLINES
Online video viewers watch less TV, Nielsen
People who watch the most video online tend to watch less TV, according to The Nielsen Co., a finding that…
