71% Of Marketers To Run Video Ads On Social Media This Year
70.8% of marketers are planning on running video ads on social media over the next 12 months, according to research by cloud-based video creation service Animoto, as reported by eMarketer. Of the marketers planning to run video ads on social, the majority plan to do so on Facebook (65.8%), followed by YouTube (42.3%), Instagram (27.4%), […]
Online Video Advertising Spends Increase 43%
Online Video Advertising Spends On The Rise The year saw many more brands spending marketing & advertising dollars on online video advertising platforms. The research firm L2 found brands increased their ad spend last year on online video platforms by 43%. L2 studied nine markets across the world, including the U.S., UK, Brazil, Germany, Canada, France, […]
Why Professional Video Production Matters
Professional Video Production The professional video production world is evolving faster than ever before. The availability and affordability of HD video cameras & editing software is giving the impression that “anyone can do it” – similar to the first websites back in the 90’s. But just because you can, doesn’t mean you should. Successful professional […]
Social Media Video
Social Media Video – Hot In 2016 🔥 Social Media Video = Social Media + Online Video Marketing & Advertising. It’s popularity has been increasing incredible amounts over the past years on platforms way beyond the king of video, YouTube. While YouTube probably pops into your mind when you think of online video, it’s definitely not the […]
Synced Facebook & Instagram Ads – The New Normal?
Advertisers have their best chance yet to double flank consumers on social media as Instagram continues to expand its advertising capabilities by building on what Facebook started long ago. Instagram Ads are powered with Facebook’s huge collection of interest-level user data, and the developments beg the question: Will well-budgeted campaigns now almost always include both Facebook […]
70% Of Car Buyers: Influenced By Online Video
The average car shopper today makes just two dealership visits in the search for the perfect vehicle. That’s because today car shoppers turn to mobile to research models, find deals, and get real-time advice. A new Google report titled ‘5 Auto Shopping Moments Every Brand Must Own’ highlights just how important online video (& YouTube […]
Facebook Video Ad Spends Tops Photo Ads
Facebook Video Ad Spends Rising The third quarter of 2015 marked the first time spending on Facebook video ad spending topped spending on photo ads, according to SocialCode, a Facebook Marketing Partner. SocialCode attributed the surge in Facebook video advertising by its clients to the social network’s introduction of target rating point buying for video […]
Risky Business: Creating (Bad) Videos In-House
As the founder of an online video agency, I see many businesses try to attempt creating video in-house. We get it: professional video can get expensive, and their iPhones/iPads shoot HD footage… so they think it would be an easier and cheaper solution to just whip something up themselves. Just because the tech is cheaper […]
Social Video – Big For Brands
Social Video = Massive Marketing & Advertising Opportunity First of all, let’s clarify what “Social Video” is. Social Video = Social Media + Online Video Marketing & Advertising. Essentially, creating video content that is designed for social media platforms such as: YouTube Facebook Instagram Twitter, etc… Your Social videos need to be designed specifically for social […]
Instagram Advertising – Now You Can Too
Instagram Advertising With a quickly growing and engaged community of more than 400M, Instagram is one of the world’s largest mobile ads platforms & Instagram advertising is a lucrative option for businesses. Businesses are now able to share their stories with a highly engaged audience and drive direct action with personalized video ads. Instagram video […]