Online VIDEO Production | Marketing | Advertising
Video Marketing: Tell Your Dealership’s Story
The latest statistics about the growth and reach of online video offer convincing proof of its potential for marketing purposes. According to a recent infographic from HighQ.com, “2015: The year of video marketing,” 78% of people say they watch online videos weekly, and 55% watch them daily. Of these video viewers, 65% watch more than three-quarters of a video once they’ve started.
Think online video is big now? Just wait. Experts predict that by 2018, nearly 80% of overall consumer Internet traffic will involve online video. Video already rules the mobile world: Half of mobile traffic is now made up of online video, and that percentage is sure to rise substantially as mobile becomes the predominant means of accessing the Internet.
Of course, video advertising for your dealership and the latest news clip, viral sensation, or funny cat video are very different things. Advertising videos may have at one time been novel enough that the average user would sit through just because they were still marveling at being able to access a more interactive, user choice–oriented viewing medium than television. But those days are gone, so effective video marketing in 2015 has to cater to current viewing habits, more discerning tastes, and as always, the public’s collective short attention span.
Marketing basics still apply:
Ultimately, although online video is something the world seemingly can’t get enough of, succeeding at video marketing isn’t as simple as producing just any video, plopping it on your dealership’s website or on YouTube, and then waiting for business to roll in. As with any type of advertising, the cream will always rise to the top in video marketing: The most creative, informative, compelling, and memorable videos are the ones that will get the results.
In other words, the traditional rules for marketing success still apply. For example, as Brett Stevenson points out in his From the Publisher column, you still have to remember the fundamental rule that you three seconds to grab the viewers’ attention, or you will likely lose them entirely.
Some might think that this basic advertising rule can be bypassed in the online video context with pre-roll commercials—videos a viewer has to watch to get to their intended, non-advertisement video—but pre-rolls often can be clicked away from in five seconds. So it’s best to always mind the fundamentals, regardless of the medium.
The versatility of video:
Part of the beauty of video marketing in the automotive world is that it can take many forms and serve a variety of uses besides traditional advertising. It is by no means just the Internet version of the tried-and-true dealership TV or radio ad. Much video marketing is essentially just that, but it has the advantage of being more portable than TV or even radio, especially now because of the enormous rise in mobile device use.
But videos can do so much more. They can be used to tell both existing and future customers who come to your website about your dealership’s services, facilities, staff, special events, and more. And video can transform your vehicle detail pages from dry static photos and lists of features to interactive, compelling mini-movies that will make potential buyers want to hop into the car and go for a test drive.
via Dealer Marketing
- Published in Automotive Marketing, Video Marketing
Facebook: “A” Grade – Social Ad Targeting
Paid advertising on social media properties is delivering a solid return on investment, according to marketers in a recent eMarketer’s report called “Social Advertising Effectiveness Scorecard: Industry Execs Grade the Leading Platforms.”
“The executives we interviewed said one of the key strengths of paid social media advertising is its targeting capabilities,” said eMarketer principal analyst Debra Aho Williamson.
“Marketers consider Facebook an extremely sophisticated targeted advertising platform, while Pinterest benefits from its strong connections with ecommerce and purchase intent.”
eMarketer asked executives from 29 companies to grade the “Big Three” social properties—Facebook, LinkedIn and Twitter—and the “Emerging Three”—Instagram, Pinterest and Snapchat—in a range of categories, including creative capabilities, ad targeting, measurement and ROI.
Also noteworthy is the video ad category. Facebook’s entry into video advertising has created new opportunities for marketers, leading some to predict it could take ad dollars away from YouTube.
- Published in Facebook, Social Media Video, Video Advertising
Facebook Hits 8B Video Views Per Day
Facebook Hits 8 Billion Video Views/Day, Challenges YouTube
Did you know?
- More than 1 billion people use Facebook every single day
- 1.39 billion people now use Facebook on mobile devices, including more than 1 billion on Android
- There are 8 billion daily video views on Facebook
- More than 500 million people watch videos on the site daily
- In September 2015, over 1.5M small businesses posted video to Facebook, including native uploads and video ads.
Zuckerberg wanted to make it clear that Facebook is focused on investors, who are focused on advertisers, who are focused on reach – particularly mobile reach. It’s clear that he wants video advertisers to use “views” as a standard metric, even though comparing YouTube views and Facebook video views is like comparing apples to oranges.
Zuckerberg also stated that new video tools for Facebook pages are live, and that the site has been testing a dedicated video section. He confirmed that:
“Over the next few years, video is going to be some of the most engaging content online. And by continuing to innovate here, we have a chance to build the best place to watch and share videos”.
Yep, he just declared war on YouTube, which allows over a billion people to discover, watch and share originally-created videos. The big difference between the two is YouTube focus on helping people discover videos – and YouTube’s Content ID program, which ensures that what gets discovered are “originally-created videos.” Facebook is focused on watching and sharing videos.
Sheryl Sandberg, Facebook’s COO, shared a couple of more nuggets of news. She stated that revenue from mobile ads was up 73% year on year to $3.4 billion and grew 73% year-over-year. That means that mobile accounts for around 78% of Facebook’s total revenue from advertising. So, Facebook is focused on mobile.
“The average American adult spends 25% of their media time on mobile, and Facebook and Instagram together continue to account for over 1 in 5 minutes on mobile in the US”.
Mobile, mobile, and mobile. Get it? Got it? Good. Sandberg stated that Facebook was a good fit for marketers as it has “the best performing mobile ad products, and video is making them even better”. She believes that Facebook video gives the marketer a chance to reach a mass audience, with great cross device targeting and measurement”. “Our third priority is making our ads more relevant and effective. Carousel ads show multiple images, and now videos, and drive 30% to 50% lower cost per conversion than single-image link ads”.
Video marketers are indeed faced with a two-party system. According to eMarketer, global mobile ad spending is expected to be $72.1 billion this year, and Google’s share of this market is projected to be 33.7%, while Facebook’s share is forecast to be 17.4%. And, according to comScore, the Top 6 – and 8 of the Top 9 – apps in the U.S. are owned by Facebook or Google.
Today, some casual observers may mistakenly believe that it doesn’t matter whether you choose YouTube or Facebook video. But, there’s a big difference between YouTube’s and Facebook’s world view of video marketing and video advertising.
Facebook is primarily focused on advertisers. Facebook is focused on views – and says a “view” is reached at the three-second mark whether or not the viewer has even turned on the sound. In contrast, YouTube has a more balanced concern for partners as well as advertisers. YouTube also has a more balanced concern for giving viewers choice over which ads they watch and connecting brands with a more engaged audience. In fact, with TrueView ads, you don’t pay for random impressions or maybe-they-saw-its. The viewer has to choose to watch your video or there’s no charge. YouTube not only urges advertisers to go beyond impressions and clicks, it also offers Google’s Brand Lift solution to help them measure brand awareness, ad recall, and brand interest.
Finally, if you’re looking for a recent example of the impact of video ads, check out this one: P&G’s Gillette generated buzz for its latest razor, Gillette BODY, by targeting a rapidly expanding audience of body-grooming men. With a digital-first strategy anchored by YouTube TrueView ads, Gillette reached millennial males with their “100 Years of Hair” video ad.
The results: over 84% of the 13.5 million total viewers finished most of the video, there was a 211% lift in searches for the Gillette brand, and the video ad generated over 500,000 clicks to buy.
- Published in Facebook, Video Advertising, YouTube
Study: Online Video delivers highest conversions (vs other content)
While marketers increasingly appreciate the importance of video in their content mix and agree it produces the best conversions, a new report finds most marketers are still not effectively measuring the effectiveness of their online video efforts.
According a new report by Demand Metric, video remains extremely prevalent as a content type. Of the B2B and B2C marketing professionals surveyed, 91 per cent said video marketing content had become more important to them this year, while just eight per cent said there had been no change in importance.
“Often, the popularity of a content type can render it less effective, but this 2015 study shows that video has staying power and its importance continues to grow: it has not lost its ability to differentiate, “ said the report. “Virtually the entire marketing community acknowledges that video is still growing in importance as a type of marketing and sales content.”
Reflecting that growing importance, marketers are producing lots of videos. More than half of respondents produced between five and 50 videos annually for marketing purposes with 31 per cent producing between 11 and 50. The numbers produced were relatively unchanged from 2014, suggesting marketers have found their video sweet spot. More than half of large companies (defined by revenue) produced between 11 and 50 videos annually, while 45 per cent of medium-sized companies produced between five and 10. Smaller companies, at 35 per cent, were most likely to produce less than five.
Most marketers use their video content on their web site or on social media, with landing pages and recorded webinars well back. Explainer videos and product features were the most often produced types of videos, but customer testimonials were also popular.
Compared to other content types, 51% of respondents said video offered better conversion rates, while 23 per said it was much better and 20 per cent about the same.
“Video has proven an exceptional content type to support all stages of the buyer’s journey,” noted the report. “When a conversion occurs, it marks a pivotal point in the buyer’s journey, either from prospect to qualified prospect, or from qualified prospect to customer.”
The return on investment from online video content is growing, according to 50 per cent of respondents.
“It’s quite possible to determine the ROI for video content,” said the report. “If organizations don’t know what the ROI is, it is because they choose not to measure it, not because the data is unavailable.
Knowing ROI – and other performance metrics of video – is a function of tracking the proper metrics.”
via itBusiness
- Published in Automotive Marketing, Video Marketing
73% Marketers Say Video Positively Impacts ROI
Over the past few years, online video has become an increasingly vital part of the content marketing mix for a huge number of brands. A new study, based on survey results from 350 B2B marketing, agency and management professionals confirms that 73% of respondents believe that video positively impacts marketing results and ROI.
The Web Video Marketing Council, in conjunction with Reelseo, and Flimp Media, has released the ‘2015 B2B Video Content Marketing Survey Results’ which reflects how many B2B brands and companies are using video as a medium for lead generation, and communication. The survey also takes a look at satisfaction levels with the ROI of video marketing, and the barriers to entry that are still considered to be a factor for many B2B video marketing teams.
Respondents to the survey were either actively using video as part of their content marketing strategy, or had an opinion about using video to generate leads, and visibility.
One very interesting statistic from the study was the fact that 63% of brands and companies had been using video as part of their content marketing campaigns for the past 5 years, with 32% of respondents stating that they began using video only in the past 2 years.
What stands out to us, but is by no means a surprise, is that 96% of B2B companies are using video content in some way. The fact that 32% began using video in the last two years goes to show how powerful video is becoming, especially recently.
Furthermore, the top reasons companies are using video come as no shock either… brand awareness and engagement.
via 73% Marketers Say Video Positively Impacts ROI
- Published in Automotive Marketing, Video Marketing
Vancouver Online Video Production
Vancouver Online Video Production
Are you looking to work with the best Vancouver Online Video Production company for your Website Video or Social Media Video efforts? Look no further. BizBOXTV has produced hundreds of internet & online videos for business and corporate video clients in Vancouver & right across Canada… + we want to help Broadcast Your Brand too!
BizBOXTV.com is a leading Vancouver, Calgary, Edmonton Victoria, Nanaimo, Kelowna Online Video Production Agency – We broadcast the BEST local businesses + brands across Canada + Worldwide, online.
Vancouver Online Video Production
BizBOXTV.com is an innovative new media company that, for the first time ever, gives businesses the ability to bring their story to the masses in a creative, professional & affordable way. BizBOXTV is Mastering the Power of Vancouver Online Video Production through the immense reach of the Internet. Backed by a dedicated group of professional journalists, camera experts and editors, BizBOXTV is committed to producing quality marketing & advertising video that informs, engages & entertains. Our team knows the best way to capture the essence of who you are & what you do, and we do it through creative storytelling, and targeted online distribution. BizBOXTV puts your business in front of consumers searching for what you offer.
We offer a variety of customized solutions to suit specific web broadcast and marketing needs for businesses of all sizes and industries. Whether you are interested in single video for a website, or an all-inclusive Vancouver YouTube Video Ad & Facebook Video Advertising solution – BizBOXTV Vancouver Online Video Production has a solution for you.
Broadcast Your Brand™
Brand Journalism™
video@bizboxtv.com
85% Find Success: Online Video Marketing
Online Video Marketing
Ascend2 conducts a monthly research series, and its most recent Online Video Marketing Strategy survey was conducted online and had 280 respondents, who are US and international marketing, sales and business professionals representing a range of demographic roles, channels and company sizes.
According to the report, the most important objective of an effective online video marketing strategy is to increase brand awareness. Other key objectives include: Increase online engagement, improve customer education, and increase leads generated.
85% of companies that found value in use online video marketing as a strategy. The remaining 15% are struggling to achieve success with video marketing.
What are the most challenging obstacles to video marketing success? According to Ascend2, lack of an effective strategy is the most challenging obstacle to video marketing success according to 48% of those surveyed. Other challenging obstacles include: Lack of compelling content, inadequate video budget, and lack of production resources.
About half of the marketers surveyed consider customer testimonials, explainer or tutorial videos, and demonstration videos the most effective types of online video content used. However, they were also asked, “What are the most difficult types of video content to create?” Customer testimonials and project reviews/case studies topped that chart.
Online video marketing effectiveness is increasing for 87% of respondents, with 43% saying the increase is significant.
- Published in Automotive Marketing, Video Marketing
Instagram Video Ads – Coming Soon
Instagram Video Ads – Coming Soon
Instagram has announced big changes to its advertising platform, meaning you’re likely about to start seeing longer Instagram video ads from businesses and brands of all sizes.
Instagram Video Ads can now be 30 seconds long, up from the regular 15-second limit, and are also able to use landscape photo and video following Instagram’s recent lifting of the square format restriction.
Instagram video ads can now be posted in landscape mode to support the app’s recent format update. By increasing the video length to allow for 30-second creative, Instagram says the move will “give ads a more cinematic feel.”
Longer Instagram video formats show how seriously the social media platform’s parent company, Facebook, is taking video advertising in order to compete against YouTube and premium video ad networks. Also, as part of Instagram’s new video ad push, brands will be able to target their videos to specific groups of consumers, just like they can on Facebook.
Instagram claims it’s video ads are working by mentioning some case studies. Deals marketer Gilt Groupe saw an 85% increase in shopping app installs after running a video ad campaign that promoted downloads, and game maker Kabam got people to spend unusually high amounts of time in its Marvel Contest of Champions app.
“People come to Instagram for visual inspiration, and video advertising on Instagram has the power to touch, inspire and move people,” Instagram said in a blog post. “Instagram video ads have proven to drive strong branding results—97% of measured campaigns on Instagram have generated significant lifts in ad recall.
- Published in Instagram-ads, Social Media Video, Video Advertising
Use Marketing Videos at each stage of the buying cycle
It’s been proven many times over, regardless of what industry you are in, marketing videos are valuable at each stage of the buying cycle.
Stage 1: You Get Me
The purpose of this stage is establishing empathy with the buyer, showing you know what they’re going through. Useful videos include educational series, thought leadership pieces, curated lists, and promotional clips.
Stage 2: Decision Criteria
At this stage you want the customer to have a meaningful interaction with your brand. Create a newsletter, influencer series, on-demand webinar, or product tour to get shoppers involved in a more meaningful way. Customer testimonials are also persuasive.
Stage 3: Assess Buying Options
Once your buyer is interested, use video to show key differentiators between your brand and the competition. Explainer videos, FAQs, meet-the-team tours, and case studies all help show critical differences in your brand’s value.
Stage 4: Rationalize or Justify Purchase
Just because the shopper has made a purchase doesn’t mean the journey is over. Now is the time to provide a little extra to create brand loyalty. Create training and how-to videos, and show passionate brand advocates. Promote user-generated content and make video product user guides.
via OnlineVideo.net
- Published in Automotive Marketing, Video Marketing
Online Video Marketing: Quick Tips To Get Started
When it comes to marketing, online video is it right now. It’s the post type Facebook marketers are willing to spend the most on, and it’s getting incredible engagement when posted natively on the platform.
Now is an exciting time to be marketing with video because it generates great traffic, but hasn’t been so overdone so as to be passé.
If you’ve been sitting on the fence about whether or not you should get into video, let me encourage you… you should.
Earlier this year, Hubspot reported, “Last year the amount of online video from people and brands in Facebook’s News feed increased 3.6X year-over-year.”
Online video marketing is just getting started. Brands who want to remain relevant in the digital space must be willing to adopt online video marketing.
It doesn’t have to be expensive. And it doesn’t have to be difficult.
Here are some simple ways to get started:
1. Get the most bang for your buck by doing multiple online video edits for Facebook, Instagram, Vine, YouTube, or whatever other platforms you leverage.
2. Keep it short. While there’s no perfect length you should be hitting, shorter online videos will have higher completion rates and are more likely to be viewed. It’s less of a commitment.
3. Keep in mind that Facebook videos begin autoplaying on silent. Create a marketing video that has closed captions and attention-grabbing images to get users to unmute and continue watching.
4. Publish regularly. Plan ahead. Create an editorial calendar. Have someone take ownership. The more often you publish quality marketing content, the more likely you will come to be seen as someone worth paying attention to.
5 Maximize Your Efforts With online video marketing analytics.
Finally, once you’ve started publishing some online video content, it’s critical that you follow up with analytics. Learn what’s working and what’s not. Then use information learned for creating your next projects.
Facebook, for example, will tell you…
- How many views your marketing video received
- Where people dropped off
- The average duration of online video viewed, and more….If I were to guess the main lesson most people learn through analytics, it’s this: don’t do intro sequences – cut to the chase!
via B2C
- Published in Video Marketing