Marketing is the primary challenge of every business. A brilliant idea will fail if it is not marketed correctly. Online marketing …
Social Media Trends to Watch
The last decade has seen social media solidify into thriving, multifaceted communities where more than 3.2 billion people worldwide are active daily. …
Market to Multiple Generations on Social Media
When it comes to social media marketing, there are many factors that contribute to success, including quality content, algorithms, engagement, and peak posting …
Facts About Video Ads
If there’s one thing any marketer should know in 2017, it’s this: video marketing works. Since people spend one third of their online …
Pinterest Gets In On The Video Ad Game
Pinterest Inc. is starting to offer video advertising on its image-based social network, seeking to catch up in a fast-growing …
Facebook Will Dominate Advertising For Years To Come
Despite the seemingly high bar set, Facebook’s second quarter earnings blew past expectations. However, the bigger issue here is that …
Video Spending on Social Platforms Rising Fast
Ever since Facebook began selling autoplay video advertising in 2014, the other major social properties—Twitter, Instagram and Snapchat—have become equally …
YouTube Tweaks, Expands Video Ad Format
Google says it’s ditching the name for its YouTube video ad format, officially moving away from calling it “TrueView in-display.” …
Instagram Pushes Further Into Video Ads
Instagram is pushing further into video ad formats, adding video to the carousel product it launched last year. Carousel, first …
YouTube Launches 6-Second “Bumper” Video Ads
YouTube has added a short-form video ad option to its lineup. Called Bumper ads, the six-second videos are available through …