VIDEO MARKETING & ADVERTISING

VIDEO MARKETING & ADVERTISING NEWS

Synced Facebook & Instagram Ads – The New Normal?

Synced Facebook & Instagram Ads – The New Normal?

Advertisers have their best chance yet to double flank consumers on social media as Instagram continues to expand its advertising…

Funds previously for print being shifted to social & video content

Funds previously for print being shifted to social & video content

Marketers continue to spend more on custom content, according to a recently…

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Why Advertisers Need to Get Serious About Video

We are at the brink of a watershed moment in digital video.…

LinkedIn Introduces Video to Professional Profiles

LinkedIn Introduces Video to Professional Profiles

You can now add video to professional profiles on LinkedIn, according to…

Twitter Advertising Now Open to All US Users

Twitter Advertising Now Open to All US Users

Twitter advertising  now has options for all U.S. users. The company had…

online video marketing buyers cycle canada

Want To Appeal To Female Consumers? Make A Video

If you are a brand, product and service aimed specifically at the…

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Online Evolution: 2013 – The Year of Brand Advertising

For marketers, 2013 marks a shift in online advertising—to bigger budgets, sounder…

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Advertising – Local & National Online Video Ads

What makes BizBOXTV the premiere Advertising choice for businesses across Canada? Two…

Why Your Business Needs Video Testimonials

Why Your Business Needs Video Testimonials

Whether your company is selling a product or service, professional video testimonials…

Bottom Line: Online Video Increases Conversions

Bottom Line: Online Video Increases Conversions

According to new consumer research from the e-tailing group and Invodo, 57%…

Report: Online video increasingly drives consumer purchases

Report: Online video increasingly drives consumer purchases

Shoppers more likely to buy products after viewing them online. Shoppers who…

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Pitching your business to the media? Digital’s the way to go.

If you’re a small business trying to figure out how to get…

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TV-ad market: intense competition from online video

Broadcast-television ratings have dropped sharply this season. And that, combined with the…

Facebook Video Production: Views Hitting All-Time Highs

Facebook Video Production: Views Hitting All-Time Highs

Facebook reached a new high last month with almost 558 million video…

Online Video Viewers Tune In During Primetime

Online Video Viewers Tune In During Primetime

It should come as no surprise that the prime time for online…

Business owners need to ‘evolve or die’.

Business owners need to ‘evolve or die’.

The expression ‘evolve or die’ always felt a little over-the-top to me,…

Want to ‘wow’ customers? Stop asking them to buy stuff.

Want to ‘wow’ customers? Stop asking them to buy stuff.

My last column on brand journalism sparked some great discussion and more…

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The 7 Mistakes Made By Web Video Advertisers

Clicks do not equal success: Previously, advertisers were mostly interested in whether…

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How to Use 15 vs 30-Second Pre-Roll Ads for Ecommerce Retargeting

Similar to television advertising, the most effective lengths for in-stream online video…