Synced Facebook & Instagram Ads – The New Normal?
Advertisers have their best chance yet to double flank consumers on social media as Instagram continues to expand its advertising…
Funds previously for print being shifted to social & video content
Marketers continue to spend more on custom content, according to a recently…
Why Advertisers Need to Get Serious About Video
We are at the brink of a watershed moment in digital video.…
LinkedIn Introduces Video to Professional Profiles
You can now add video to professional profiles on LinkedIn, according to…
Twitter Advertising Now Open to All US Users
Twitter advertising now has options for all U.S. users. The company had…
Want To Appeal To Female Consumers? Make A Video
If you are a brand, product and service aimed specifically at the…
Online Evolution: 2013 – The Year of Brand Advertising
For marketers, 2013 marks a shift in online advertising—to bigger budgets, sounder…
Advertising – Local & National Online Video Ads
What makes BizBOXTV the premiere Advertising choice for businesses across Canada? Two…
Why Your Business Needs Video Testimonials
Whether your company is selling a product or service, professional video testimonials…
Bottom Line: Online Video Increases Conversions
According to new consumer research from the e-tailing group and Invodo, 57%…
Report: Online video increasingly drives consumer purchases
Shoppers more likely to buy products after viewing them online. Shoppers who…
Pitching your business to the media? Digital’s the way to go.
If you’re a small business trying to figure out how to get…
TV-ad market: intense competition from online video
Broadcast-television ratings have dropped sharply this season. And that, combined with the…
Facebook Video Production: Views Hitting All-Time Highs
Facebook reached a new high last month with almost 558 million video…
Online Video Viewers Tune In During Primetime
It should come as no surprise that the prime time for online…
Business owners need to ‘evolve or die’.
The expression ‘evolve or die’ always felt a little over-the-top to me,…
Want to ‘wow’ customers? Stop asking them to buy stuff.
My last column on brand journalism sparked some great discussion and more…
The 7 Mistakes Made By Web Video Advertisers
Clicks do not equal success: Previously, advertisers were mostly interested in whether…
How to Use 15 vs 30-Second Pre-Roll Ads for Ecommerce Retargeting
Similar to television advertising, the most effective lengths for in-stream online video…