Video Advertisers: Your Audience is on Mobile
Back in 2011, only 6% of YouTube views came from mobile devices. But, things have changed dramatically since then. YouTube views coming from mobile devices jumped to 25% in 2012, rose to 40% in 2013, and increased to 50% in 2014. Today, more than half of YouTube views and 65% of Facebook video views occur […]
Why You Can’t Ignore Video Marketing
It’s the worst kept secret on the internet, but video marketing is one of the best ways for businesses to connect with customers. In virtually every situation, video marketing proves to be more powerful and engaging than written content. Despite this, so many businesses fail to give it a second look. Instead, they proceed with […]
Want TV-Level Ad Reach? Facebook & YouTube Video
The shift of ad dollars from TV to online video has been largely impeded by one factor: reach. Until now. The coupling of YouTube’s intent-driven user behavior with Facebook’s “Super Bowl-sized” daily reach presents the largest threat to TV to date. The online video narrative has been fueled by the pitting of YouTube and Facebook […]
71% Marketers: Video Converts Best
A new study based on feedback from marketers, confirms that video has been found to convert better than other forms of digital content, with 71% saying online video performs better for them than text and images. 86% of those surveyed in the report from Vidyard and Ascend2, “Video Content Marketing: Identifying Metrics and Measuring Impact” […]
Video In Marketing: Why Wouldn’t You?
Those who read my “stuff” as the late George Carlin would refer to it, know I don’t usually use such direct, conversational titles. I write very conversationally, however I am not one prone to using that tone when it comes to titles of my articles. But in this case, after toying with a more traditional […]
Video Ad Spends Increasing
According to AOL’s sixth annual State of the Video Industry report, marketers are finally re-prioritizing their traditional advertising budgets and adding dollars to digital video. The survey’s finding that TV budget growth is stagnating, with a sizable portion of those dollars being reallocated to video advertising, is long overdue. Where is the money coming from? […]
Facebook Mobile Video Ads Soar
Facebook is starting to become a must-buy for big brands, because it has the reach and the impact they want. Now, according to ad agency executives, they think Facebook is finally poised to capture more TV ad dollars. “We see Facebook at a core pivot point,” says David Hewitt, VP and mobile lead at the […]
YouTube Stats: MASSIVE ↑ IN WATCH-TIME, MOBILE TRAFFIC & ADVERTISING SPENDS
YOUTUBE STATS: MUST-KNOW FOR MARKETERS Google recently announced it’s Q2 2015 results, and the report should convince any smart marketer that YouTube has a massive place in the now, and the future of online video consumption. Here are some of the key highlights critical for businesses to understand: YouTube Watch Time has increased by 60% year-over-year The […]
Video Production Services
Video Production Services BizBOXTV Calgary Video Production Services: we work with businesses of all sizes and in all industries to create a single video or a series of videos to communicate the messages you need to get across to your audience. Our streamlined and professional Calgary Video Production Services ensures you get your videos quickly & […]
How To Go Viral
How To Go Viral Have you always wondered how some of those great brand videos rack up millions of views and shares and comments from all over the world? Watch + learn to discover the secret that more often than not serves as the initial spark behind most branded viral videos.More on “How To Go […]