Online VIDEO Production | Marketing | Advertising
FACEBOOK VIDEO ADS: a game changer
Facebook is stepping up it’s video ad game in a big way. The social media giant has announced advertisers will only be charged if a video is viewed for at least 10 seconds vs being charged after a video would auto-play in the newsfeed for at least 3 seconds.
This, compared to YouTube‘s 30-second rule has recently resulted in Facebook video ads getting way more views vs those published on YouTube.
Facebook insists its video ads provide value the moment they’re displayed, but the platform has opened up to the 10-second option because of feedback from advertising partners. Facebook notes Nielsen research proving that video ads have value even if consumers view Facebook video ads for less than 10 seconds — noting powerful brand awareness increases.
The massive potential for online video advertising growth has made competition more stiff among key players in recent months. Other social platforms are also starting to move heavily into video advertising too: Twitter recently announced its own video ad product, and will only charge advertisers if 100% of the video appears on a user’s screen for a minimum of 3 seconds.
BizBOXTV Video Advertising clients have found success on both Facebook & YouTube / Google Display Network platforms, depending on their advertising objectives and goals. As the digital world continues to evolve, we keep our fingers on the pulse to ensure our clients continue to stay ahead of the game & capture the market.
Twitter Video Marketing – Your Turn
It’s every savvy digital marketers dream to reach their audience in a relevant and memorable way. Online video marketing provides businesses and brands of all sizes with one of the best opportunities to connect with their audience in this way. Twitter video marketing is the latest tool in your video marketing toolbox that you should be putting to use sooner rather than later.
With Twitter video marketing, you can almost look your audience in the face, eyeball-to-eyeball. They can hear your voice, they can see your business and it’s products or services – your viewers get to experience your brand like never before. Via Twitter video, you can are now able share your business story and engage others to join your journey via 140 character tweets and 30 second videos.
Twitter Video Quick Facts:
- 82% of Twitter users watch video content on Twitter
- 41% of Twitter users think Twitter is a great place to discover Twitter videos
- 90% of Twitter video views are on mobile
- 80% Twitter users are active on mobile
- Native video on Twitter drives more engagement than other 3rd party players (2.4x replies, 2.8x retweets, 1.9x favorites)
If you’re business or brand is not already tapping into the power of Twitter video marketing & advertising, you should be.
Videos on Facebook now get 4 billion daily views, almost four times the figure from a year ago, according to Fortune. And it’s working for online publishers too: Buzzfeed had 500 million video views on Facebook in April, while Mic saw 33 million views from 8 videos in just two months.
That kind of reach will increase Facebook video’s appeal to marketers. A recent survey by marketing firm Mixpo, charted for us by BI Intelligence, indicates Facebook is quickly becoming the choice of platform for video marketers. Of the 125 US marketing and media executives surveyed, 87% said they plan to run an ad campaign on Facebook’s video platform this year. That’s 24 percentage points up from the people who said they ran a video ad campaign on Facebook last year. Facebook’s video platform is also more popular than YouTube video now, according to the survey.
Since the survey only asked 125 people, the results should be taken with a grain of salt. And YouTube still owns a wider video creator base, a stronger copyright policy, and a more established revenue-sharing model than Facebook, BI Intelligence says. But it’s also proof that advertisers will only continue to spend more on social video, with Facebook video being a major recipient of their spending.
Agency Survey: Online Video Advertising On The Rise In Canada
Online Video Advertising is catching up with the levels of online video content consumed by Canadians, according to a new study from BrightRoll and IAB (Interactive Advertising Bureau of Canada).
A survey of 100+ marketing & advertising agency execs reveals that 1/3 of agency requests for proposals (RFPs) included an online video ad.
Digital video is becoming mainstream.
Online video advertising is effective.
Confidence in this digital ad medium is growing.
Targeting tops the list of video ad benefits.
Views, conversions & brand lift are the metrics that matter most.
Mobile and tablet video ad spending are poised for growth.
There’s no question, advertising dollars are now more in tune with recent trends showing that Canadians are voracious online video consumers. Canadians are also watching online videos on more platforms than ever; via smartphones, tablets, set-top boxes, video gaming consoles & PCs.
Is your Canadian business plugged into the growing trend of Online Video Advertising in Canada?
If not, we can help. BizBOXTV works with Canadian businesses of all sizes and in all industries with their online video advertising needs, with unparalleled results.
Whether you are looking Online Video Production, Online Video Marketing, YouTube Video Ads or Facebook Video Advertising, we’ve got you covered.
Automotive Advertising – win with video
More and more Dealerships are finally waking up to the power of digital Automotive Advertising. While many are still tied to the past, spending big bucks on traditional advertising – more and more Canadian dealerships are recognizing the power of BizBOXTV Video Advertising when it comes to their Automotive Advertising needs. In fact, most of our automotive advertising clients are shifting their ad dollars away from Print, Radio & TV and into digital, which online video marketing and advertising is obviously a critical part of. In turn, they are seeing unparalleled results and ROI.
Here’s a peek at some of our most recent Dealership video releases:
Glenmore Audi – Dealership Promo Sale Video
We’ve worked with Glenmore Audi for a couple of years, having produced nearly 100 videos for the forward-thinking Calgary Audi Dealership.
Lone Star Mercedes-Benz – Dealership Introduction
Village Honda – “Pilot Your Very Own Pilot”
Sunridge Nissan – “We Speak Your Language”
Country Hills Hyundai – Dealership Introduction
BizBOXTV creates custom solutions for every Automotive Advertising client we work with. Regardless of your unique advertising objectives, BizBOXTV offers an unparalleled approach to automotive advertising in the digital world we live in today. Contact us today to unlock the power of your dealership in 2015.
10 Years of YouTube. 10 Years of amazing ads.
Which are the best YouTube Ads?
YouTube Advertising has definitely come of age. In 2014, four of the top ten most-watched videos on YouTube were ads. As YouTube celebrates it’s 10th birthday, YouTube wants you help pay homage to the greatest brand advertising moments from the past decade in it’s #10YearsofYouTubeAds campaign.
Here are a few of our faves that are in the running for Best YouTube Ads of the past decade:
2010 – Old Spice “The Man Your Man Could Smell Like”
2011 – Volkswagen “The Force”
2012 – Dollar Shave Club “Our Blades are F***ing Great”
YouTube has become such a valuable medium for advertisers both big and small, with many brands shifting big ad budgets to the Google owned video platform. It’s no wonder – the numbers position YouTube as an obvious digital advertising powerhouse…