This year, YouTube looked at “views, shares, searches, parodies, remixes, and responses” to identify 10 videos that everyone was watching …
Need more proof of the power of video on the Web? Here it is.
Use of video on the Web for business has been the talk of the marketing world in 2012. If it …
Online Video: Put Your Best Face Forward
What do people want? To connect. Marketers know that emotion plays a massive role in getting a message across. Consumers …
Want a higher search ranking overnight? Video is the answer
Some of the clear – and perhaps obvious – benefits of online video for businesses are: Expressing who you are …
There’s so much social media. Where do I start?
As someone who runs a business in the social media space, I’m often asked ‘where do I start? There’s so …
CEOs need to get comfortable with online video
The relevance of video for business continues to increase as the digital world we live in constantly evolves. “Putting video …
In the rough seas of social media, will your brand sink or swim?
When I left a career in broadcast television and launched a new media company three and a half years ago, …
Storytelling: Does your business story get people talking?
The story of your business is a starting point that should never be underestimated. It needs to be an engaging …
Words of social media wisdom : from the trenches
For many business owners, the online world can be confusing, and understandably so. Where do you start with social media? …
PR traditionalists still learning how to navigate digital waters
The evolution of the Internet and social media has, no doubt, disrupted traditional public relations and marketing. The long tradition …