It’s being called native advertising, brand journalism, branded content, sponsored content, content marketing and custom content, often interchangeably. So, what …
All of your posts, shares and ‘Likes’ tell a story. What’s yours saying?
Consider this: anyone, strangers included, can tell a great deal about you via your digital footprint; that is, the trail …
Your business is still ignoring online advertising? Step up.
As the owner of a new-media startup, the language I speak is common and easily understood by my colleagues and …
Why Your Business Needs Video Testimonials
Whether your company is selling a product or service, professional video testimonials have the power to swing purchasing decisions in …
Pitching your business to the media? Digital’s the way to go.
If you’re a small business trying to figure out how to get your story out there, the digital world we …
Business owners need to ‘evolve or die’.
The expression ‘evolve or die’ always felt a little over-the-top to me, but now I say it with conviction. If …
Want to ‘wow’ customers? Stop asking them to buy stuff.
My last column on brand journalism sparked some great discussion and more questions from my network on exactly how businesses …
Hello Brand Journalism, Farewell ‘push’ marketing.
My career as a journalist spanned nearly a decade. When I left to launch a web-video startup, BizBOXTV, I quickly …
Cut through the ad clutter: tell a great story
Advertisers are starting to push creative boundaries in an attempt to engage, using the latest innovations, from gaming strategies to …
Four ways to build your online community in 2013
The year 2012 was pivotal in many ways, introducing online trends that can’t be ignored. Nielsen’s State of the Media: …