Odds are that you don’t need stats to prove video is exploding on Facebook, however. Just scroll through your own News Feed. Video is everywhere.
The amount of video posted from people and brands to Facebook’s News Feed increased 260% year-over-year, Facebook recently reported.
With the proliferation of video on Facebook, it’s becoming increasingly important for businesses to incorporate it into their marketing strategies.
Facebook Media reported that more than half of all daily Facebook visitors in the U.S. watch at least one video a day. In fact, the number of video posts per person increased 94% in the U.S. over the past year. Further, 76% of Facebook users say they use the social network to discover videos.
Consumers want video, and Facebook has become the platform of choice for watching and, more importantly, sharing.
Brands are now posting to Facebook directly, rather than sharing YouTube videos on Facebook.
According to Socialbakers, brands posted more videos to Facebook than they did on YouTube last December.
Businesses don’t need gigantic advertising budgets to get videos in front of the right audience either. Facebook makes it easy for businesses to target nearby and relevant customers (so you aren’t paying to promote your videos to people that wouldn’t use your product) and track viewership as a tool for increased ROI